Question 1

Which of the following is FALSE regarding focus groups?

Accepted Answer

A)  Making decisions based solely on focus group research is risky. 
B)  Researchers usually recommend a minimum of 10 focus groups to find consistent opinions. 
C)  The group's size is very small, so the results are less likely to represent those of the population. 
D)  Opinions are very dependent upon a particular group's chemistry. 
E)  Conclusions drawn from focus groups are best tested using another more confirmatory approach. 
A)  Making decisions based solely on focus group research is risky. 
B)  Researchers usually recommend a minimum of 10 focus groups to find consistent opinions. 
C)  The group's size is very small, so the results are less likely to represent those of the population. 
D)  Opinions are very dependent upon a particular group's chemistry. 
E)  Conclusions drawn from focus groups are best tested using another more confirmatory approach.

Question 2

A content analysis does not rely on preexisting text, images or video as a data source.

Accepted Answer

A) True 
 B)False

Question 3

Carolina is interviewing employees of a firm regarding team cohesiveness by using an interview sequence with predetermined open-ended questions. For each interview, Carolina is required to use the same interview sequence and to conduct the interview and cannot deviate from this sequence. Which type of interview is Carolina conducting?

Accepted Answer

A)  ethnographic interview 
B)  formatted interview 
C)  structured interview 
D)  rigid interview 
E)  moderated interview 
A)  ethnographic interview 
B)  formatted interview 
C)  structured interview 
D)  rigid interview 
E)  moderated interview

Question 4

_____ involves gathering numerical data using structured questionnaires or observation guides to collect primary data from individuals.

Accepted Answer

A)  Thematic apperception 
B)  Ethnographic data collection 
C)  Probing 
D)  Qualitative data collection 
E)  Quantitative data collection 
A)  Thematic apperception 
B)  Ethnographic data collection 
C)  Probing 
D)  Qualitative data collection 
E)  Quantitative data collection

Question 5

Thematic apperception is when a researcher presents the respondent with ambiguous stimulus.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is true regarding focus groups?

Accepted Answer

A)  helpful in forming hypotheses 
B)  appropriate when discussing sensitive issues 
C)  an economical form of exploratory research 
D)  effective in testing hypotheses 
E)  useful for identifying personal problems of respondents 
A)  helpful in forming hypotheses 
B)  appropriate when discussing sensitive issues 
C)  an economical form of exploratory research 
D)  effective in testing hypotheses 
E)  useful for identifying personal problems of respondents

Question 7

What is an advantage of administering survey questions in person?

Accepted Answer

A)  easy and quick access 
B)  low cost 
C)  provides anonymity 
D)  can probe complex issues 
E)  fast capturing of data and analysis 
A)  easy and quick access 
B)  low cost 
C)  provides anonymity 
D)  can probe complex issues 
E)  fast capturing of data and analysis

Question 8

Compare and contrast the three broad categories of collecting quantitative survey data and identify methods in which they are administered.

Accepted Answer

The answer of Compare and contrast the three broad categories...

Question 9

Which of the following are particularly helpful in gathering data when dealing with complex or sensitive issues?

Accepted Answer

A)  content analyses 
B)  electronic surveys 
C)  experiments 
D)  focus groups 
E)  interviews 
A)  content analyses 
B)  electronic surveys 
C)  experiments 
D)  focus groups 
E)  interviews

Question 10

List the advantages and disadvantages of administering survey questions electronically.

Accepted Answer

The answer of List the advantages and disadvantages of administering...

Question 11

A kiosk survey is a self-completion interview conducted in a high traffic area.

Accepted Answer

A) True 
 B)False

Question 12

A researcher is interviewing retail managers about customer and employee theft behaviors and was trained to follow a structured interview sequence but was encouraged to follow up with other questions based on what a respondent answers to the question on the interview sequence. What type of interview is this researcher trained to conduct?

Accepted Answer

A)  semistructured interview 
B)  flexible interview 
C)  hybrid interview 
D)  secondary interview 
E)  moderated interview 
A)  semistructured interview 
B)  flexible interview 
C)  hybrid interview 
D)  secondary interview 
E)  moderated interview

Question 13

In this type of data collection, researchers generally prefer to interpret behavior through observation of actual life experiences. Researchers typically will spend long periods of time with a respondent and then write narratives that describe the respondent's behavior. This method is called _____

Accepted Answer

A)  ethnographic research 
B)  content analysis 
C)  ethnosocial research 
D)  social interaction research 
E)  contextual research 
A)  ethnographic research 
B)  content analysis 
C)  ethnosocial research 
D)  social interaction research 
E)  contextual research

Question 14

List the advantages and disadvantages of administering survey questions in person.

Accepted Answer

The answer of List the advantages and disadvantages of administering...

Question 15

Which of the following is FALSE regarding depth interviews?

Accepted Answer

A)  helpful in forming hypotheses 
B)  aids measurement in future studies by providing an operational definition of some concept 
C)  helpful in identifying key sources of difficulties for respondents 
D)  an economical form of exploratory research 
E)  useful for discussing sensitive issues 
A)  helpful in forming hypotheses 
B)  aids measurement in future studies by providing an operational definition of some concept 
C)  helpful in identifying key sources of difficulties for respondents 
D)  an economical form of exploratory research 
E)  useful for discussing sensitive issues

Question 16

Methods of collecting quantitative survey data fall into three broad categories-self-completion, interviewer-completed, and _____.

Accepted Answer

A)  observation 
B)  probing 
C)  sensing 
D)  monitoring 
E)  case studies 
A)  observation 
B)  probing 
C)  sensing 
D)  monitoring 
E)  case studies

Question 17

Mobile data collection is the use of any mobile device for data collection.

Accepted Answer

A) True 
 B)False

Question 18

Interviewer-completed methods involve no contact with the respondents either via interview, face-to-face or via telephone.

Accepted Answer

A) True 
 B)False

Question 19

A manager at a manufacturing company wants to know why some employees don't work up to their potential in the company. Because the manager feels that a questionnaire cannot capture the information he needs and participants in a focus group might not be honest due to peer pressure, he decides to hire a research consultant to conduct one-to-one discussion sessions with the employee remaining anonymous. This unstructured one-to-one discussion between a trained interviewer and a respondent is called a _____.

Accepted Answer

A)  dyadic interview 
B)  private interview 
C)  primary interview 
D)  projective interview 
E)  depth interview 
A)  dyadic interview 
B)  private interview 
C)  primary interview 
D)  projective interview 
E)  depth interview

Question 20

An in-depth interview is a structured one-to-one discussion session between a trained interviewer and a respondent.

Accepted Answer

A) True 
 B)False

Which of the following is FALSE regarding focus groups?

A content analysis does not rely on preexisting text, images or video as a data source.

_____ involves gathering numerical data using structured questionnaires or observation guides to collect primary data from individuals.

Thematic apperception is when a researcher presents the respondent with ambiguous stimulus.

Which of the following is true regarding focus groups?

What is an advantage of administering survey questions in person?

Compare and contrast the three broad categories of collecting quantitative survey data and identify methods in which they are administered.

Which of the following are particularly helpful in gathering data when dealing with complex or sensitive issues?

List the advantages and disadvantages of administering survey questions electronically.

A kiosk survey is a self-completion interview conducted in a high traffic area.

In this type of data collection, researchers generally prefer to interpret behavior through observation of actual life experiences. Researchers typically will spend long periods of time with a respondent and then write narratives that describe the respondent's behavior. This method is called _____

List the advantages and disadvantages of administering survey questions in person.

Which of the following is FALSE regarding depth interviews?

Methods of collecting quantitative survey data fall into three broad categories-self-completion, interviewer-completed, and _____.

Mobile data collection is the use of any mobile device for data collection.

Interviewer-completed methods involve no contact with the respondents either via interview, face-to-face or via telephone.

An in-depth interview is a structured one-to-one discussion session between a trained interviewer and a respondent.

Business Research for the Twenty-First Century

Overview of the Research Process

Ethics in Business Research

Defining the Research Problem and Reviewing the Literature

The Nature and Sources of Secondary Business Data

Conceptualization and Research Design

Sampling Approaches and Considerations

Measurement and Scaling

Questionnaire Design

Basic Data Analysis for Qualitative Research

Basic Data Analysis for Quantitative Research

Testing Hypotheses in Quantitative Research

Examining Relationships Using Correlation and Regression

Other Multivariate Techiques

Reporting and Presenting Research

Filters

Exam 8: Methods of Collecting Primary Data

Which of the following is FALSE regarding focus groups?

A content analysis does not rely on preexisting text, images or video as a data source.

_____ involves gathering numerical data using structured questionnaires or observation guides to collect primary data from individuals.

Thematic apperception is when a researcher presents the respondent with ambiguous stimulus.

Which of the following is true regarding focus groups?

What is an advantage of administering survey questions in person?

Compare and contrast the three broad categories of collecting quantitative survey data and identify methods in which they are administered.

Which of the following are particularly helpful in gathering data when dealing with complex or sensitive issues?

List the advantages and disadvantages of administering survey questions electronically.

A kiosk survey is a self-completion interview conducted in a high traffic area.

In this type of data collection, researchers generally prefer to interpret behavior through observation of actual life experiences. Researchers typically will spend long periods of time with a respondent and then write narratives that describe the respondent's behavior. This method is called _____

List the advantages and disadvantages of administering survey questions in person.

Which of the following is FALSE regarding depth interviews?

Methods of collecting quantitative survey data fall into three broad categories-self-completion, interviewer-completed, and _____.

Mobile data collection is the use of any mobile device for data collection.

Interviewer-completed methods involve no contact with the respondents either via interview, face-to-face or via telephone.

An in-depth interview is a structured one-to-one discussion session between a trained interviewer and a respondent.

Business Research for the Twenty-First Century

Overview of the Research Process

Ethics in Business Research

Defining the Research Problem and Reviewing the Literature

The Nature and Sources of Secondary Business Data

Conceptualization and Research Design

Sampling Approaches and Considerations

Measurement and Scaling

Questionnaire Design

Basic Data Analysis for Qualitative Research

Basic Data Analysis for Quantitative Research

Testing Hypotheses in Quantitative Research

Examining Relationships Using Correlation and Regression

Other Multivariate Techiques

Reporting and Presenting Research

Filters