Question 1

Business products that are purchased routinely,do not become part of finished goods,and are expense items rather than capital goods are called

Accepted Answer

A) raw materials. 
B) installations. 
C) accessory equipment. 
D) component parts. 
E) process materials. 
A) raw materials. 
B) installations. 
C) accessory equipment. 
D) component parts. 
E) process materials.

Question 2

New products seldom generate enough sales to bring immediate profits.

Accepted Answer

A) True 
 B)False

Question 3

Product mix refers to a related group of products in the product line.

Accepted Answer

A) True 
 B)False

Question 4

A light bulb can be all of the following except

Accepted Answer

A) a consumer product. 
B) a business product. 
C) either a consumer product or a business product. 
D) a business product if it is used to light an assembly line in a factory. 
E) a consumer product if it is used to light the office of the board of directors. 
A) a consumer product. 
B) a business product. 
C) either a consumer product or a business product. 
D) a business product if it is used to light an assembly line in a factory. 
E) a consumer product if it is used to light the office of the board of directors.

Question 5

Sales usually start to decline during the ____ stage of the product life cycle.

Accepted Answer

A) beginning of the termination 
B) end of the growth 
C) beginning of the decline 
D) beginning of the growth 
E) end of the maturity 
A) beginning of the termination 
B) end of the growth 
C) beginning of the decline 
D) beginning of the growth 
E) end of the maturity

Question 6

Use of the product is the most important means of distinguishing consumer products from business products.

Accepted Answer

A) True 
 B)False

Question 7

Accessory equipment becomes a part of the finished product.

Accepted Answer

A) True 
 B)False

Question 8

The width of a product mix refers to the number of generic products offered by a company.

Accepted Answer

A) True 
 B)False

Question 9

Service,repair work,and accessories may be important considerations in a consumer's decision to purchase a particular shopping product.

Accepted Answer

A) True 
 B)False

Question 10

Following a consistent customer-focused plan does not help new products become successful.

Accepted Answer

A) True 
 B)False

Question 11

Brain Games,Inc.is a marketing research company which markets primarily to consumer products organizations.Brain Games provides products that are most likely considered

Accepted Answer

A) component parts. 
B) MRO supplies. 
C) process ideas. 
D) business services. 
E) installations. 
A) component parts. 
B) MRO supplies. 
C) process ideas. 
D) business services. 
E) installations.

Question 12

Discuss the marketing efforts that are likely to be used during the growth stage of the product life cycle.

Accepted Answer

The answer of Discuss the marketing efforts that are likely...

Question 13

A product need not be a physical product.

Accepted Answer

A) True 
 B)False

Question 14

In the awareness stage of the product adoption process,the buyer seeks information about the product.

Accepted Answer

A) True 
 B)False

Question 15

When are marketers least likely to change a product's design,style,or other attributes?

Accepted Answer

A) Introduction 
B) Maturity 
C) Decline 
D) Growth 
E) Removal 
A) Introduction 
B) Maturity 
C) Decline 
D) Growth 
E) Removal

Question 16

Laggards are the last to adopt a new product and usually distrust new products.

Accepted Answer

A) True 
 B)False

Question 17

Weyerhaeuser is evaluating its complete product mix.It wishes to decrease some of its marketing expenditures and streamline its product offerings.Weyerhaeuser will most likely look at products in the ____ stage of the product life cycle as possibilities for elimination.

Accepted Answer

A) not yet developed 
B) growth 
C) introduction 
D) maturity 
E) decline 
A) not yet developed 
B) growth 
C) introduction 
D) maturity 
E) decline

Question 18

When a business finds itself squeezed out of a market for a product or loses interest in that product,it is a sign of being in the ____ stage of the product life cycle.

Accepted Answer

A) maturity 
B) growth 
C) introduction 
D) market reduction 
E) decline 
A) maturity 
B) growth 
C) introduction 
D) market reduction 
E) decline

Question 19

Discuss the implications for a firm's marketing strategy of classifying a product as a convenience,shopping,specialty,or unsought item.

Accepted Answer

The answer of Discuss the implications for a firm's marketing...

Question 20

Shannon Hill needed to buy an airline ticket to visit her parents.She went to several websites to compare rates and chose a flight on Southwest Air Lines because,for a similar price to other airlines,it had a better reputation for service.For Shannon,this flight is an example of which type of product?

Accepted Answer

A) Shopping 
B) Convenience 
C) Specialty 
D) Unsought 
E) Durable 
A) Shopping 
B) Convenience 
C) Specialty 
D) Unsought 
E) Durable

Business products that are purchased routinely,do not become part of finished goods,and are expense items rather than capital goods are called

New products seldom generate enough sales to bring immediate profits.

Product mix refers to a related group of products in the product line.

A light bulb can be all of the following except

Sales usually start to decline during the ____ stage of the product life cycle.

Use of the product is the most important means of distinguishing consumer products from business products.

Accessory equipment becomes a part of the finished product.

The width of a product mix refers to the number of generic products offered by a company.

Service,repair work,and accessories may be important considerations in a consumer's decision to purchase a particular shopping product.

Following a consistent customer-focused plan does not help new products become successful.

Brain Games,Inc.is a marketing research company which markets primarily to consumer products organizations.Brain Games provides products that are most likely considered

Discuss the marketing efforts that are likely to be used during the growth stage of the product life cycle.

A product need not be a physical product.

In the awareness stage of the product adoption process,the buyer seeks information about the product.

When are marketers least likely to change a product's design,style,or other attributes?

Laggards are the last to adopt a new product and usually distrust new products.

Weyerhaeuser is evaluating its complete product mix.It wishes to decrease some of its marketing expenditures and streamline its product offerings.Weyerhaeuser will most likely look at products in the ____ stage of the product life cycle as possibilities for elimination.

When a business finds itself squeezed out of a market for a product or loses interest in that product,it is a sign of being in the ____ stage of the product life cycle.

Discuss the implications for a firm's marketing strategy of classifying a product as a convenience,shopping,specialty,or unsought item.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 11: Product Concepts

Business products that are purchased routinely,do not become part of finished goods,and are expense items rather than capital goods are called

New products seldom generate enough sales to bring immediate profits.

Product mix refers to a related group of products in the product line.

A light bulb can be all of the following except

Sales usually start to decline during the ____ stage of the product life cycle.

Use of the product is the most important means of distinguishing consumer products from business products.

Accessory equipment becomes a part of the finished product.

The width of a product mix refers to the number of generic products offered by a company.

Service,repair work,and accessories may be important considerations in a consumer's decision to purchase a particular shopping product.

Following a consistent customer-focused plan does not help new products become successful.

Brain Games,Inc.is a marketing research company which markets primarily to consumer products organizations.Brain Games provides products that are most likely considered

Discuss the marketing efforts that are likely to be used during the growth stage of the product life cycle.

A product need not be a physical product.

In the awareness stage of the product adoption process,the buyer seeks information about the product.

When are marketers least likely to change a product's design,style,or other attributes?

Laggards are the last to adopt a new product and usually distrust new products.

Weyerhaeuser is evaluating its complete product mix.It wishes to decrease some of its marketing expenditures and streamline its product offerings.Weyerhaeuser will most likely look at products in the ____ stage of the product life cycle as possibilities for elimination.

When a business finds itself squeezed out of a market for a product or loses interest in that product,it is a sign of being in the ____ stage of the product life cycle.

Discuss the implications for a firm's marketing strategy of classifying a product as a convenience,shopping,specialty,or unsought item.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters