Question 1

A specialty product

Accepted Answer

A) requires minimal effort to purchase. 
B) is purchased frequently. 
C) requires purchase planning,and the buyer will not accept substitutes. 
D) is generally less expensive than other items in the same product class. 
E) prompts the purchaser to make comparisons among alternatives. 
A) requires minimal effort to purchase. 
B) is purchased frequently. 
C) requires purchase planning,and the buyer will not accept substitutes. 
D) is generally less expensive than other items in the same product class. 
E) prompts the purchaser to make comparisons among alternatives.

Question 2

What major changes in a marketing strategy may be required as a product moves into the maturity stage of the product life cycle?

Accepted Answer

The answer of What major changes in a marketing strategy...

Question 3

When Clorox introduced bleach in a no-drip bottle,the firm was taking action consistent with its product being in the ____ stage of the product life cycle.

Accepted Answer

A) introduction 
B) growth 
C) stabilization 
D) maturity 
E) decline 
A) introduction 
B) growth 
C) stabilization 
D) maturity 
E) decline

Question 4

Many products are in the maturity stage of the product life cycle.

Accepted Answer

A) True 
 B)False

Question 5

Jose went skiing one weekend with several of his friends.While at the slope,Jose injured his leg and needed to see a doctor.Jose is likely going to view solutions to his problem as

Accepted Answer

A) specialty products. 
B) installations. 
C) unsought products. 
D) shopping products. 
E) convenience products. 
A) specialty products. 
B) installations. 
C) unsought products. 
D) shopping products. 
E) convenience products.

Question 6

The original marketing strategy should not be altered in any way as a product travels through the stages of the product life cycle because consumers can become confused.

Accepted Answer

A) True 
 B)False

Question 7

Being a product pioneer guarantees a product's success.

Accepted Answer

A) True 
 B)False

Question 8

As Jessica enters Audio Jetz car electronics department,she is asked by the salesperson if she has seen the new plug-in cell phones with coffee-warming app.She answers that she didn't know that this type of app for cars was available.Based on this information,she is now in what stage of the product adoption process for this item?

Accepted Answer

A) Awareness 
B) Interest 
C) Evaluation 
D) Trial 
E) Adoption 
A) Awareness 
B) Interest 
C) Evaluation 
D) Trial 
E) Adoption

Question 9

Sara Lee Corporation manufactures desserts,breads,pantyhose,meats,and a variety of other products.These products make up Sara Lee's product

Accepted Answer

A) line. 
B) item. 
C) mix. 
D) width. 
E) depth. 
A) line. 
B) item. 
C) mix. 
D) width. 
E) depth.

Question 10

One of the most common reasons new products fail is because of a company's failure to match product offerings to customer needs.

Accepted Answer

A) True 
 B)False

Question 11

"Business Services" is not a category or type of business product.

Accepted Answer

A) True 
 B)False

Question 12

Discuss the dimensions of a product mix.

Accepted Answer

The answer of Discuss the dimensions of a product mix....

Question 13

The success of launching a new product is based primarily on luck.

Accepted Answer

A) True 
 B)False

Question 14

The stage of the product life cycle when marketers consider eliminating products that are not contributing to profitability or the overall effectiveness of a product mix is the ____ stage.

Accepted Answer

A) maturity 
B) decline 
C) growth 
D) introduction 
E) reorganization 
A) maturity 
B) decline 
C) growth 
D) introduction 
E) reorganization

Question 15

Sales of Schwinn's apartment-sized exercise machine have experienced a steady climb;however,the profits have been negative.The Schwinn exercise machine is most likely in the ____ stage of the product life cycle.

Accepted Answer

A) decline 
B) growth 
C) initial 
D) maturity 
E) introduction 
A) decline 
B) growth 
C) initial 
D) maturity 
E) introduction

Question 16

Intense price wars are likely to occur during the growth stage of the product life cycle as competitors attempt to gain market share.

Accepted Answer

A) True 
 B)False

Question 17

Business products are classified into the following seven categories according to characteristics and intended uses: raw materials,installations,accessory equipment,component parts,process materials,business services,and

Accepted Answer

A) production activities. 
B) service assistance. 
C) specialty industrial products. 
D) computer programming and operation services. 
E) MRO supplies. 
A) production activities. 
B) service assistance. 
C) specialty industrial products. 
D) computer programming and operation services. 
E) MRO supplies.

Question 18

A product item is best described as a

Accepted Answer

A) component of a marketing mix. 
B) particular brand. 
C) specific characteristic of a product. 
D) specific version of a product. 
E) unit of measure for the product. 
A) component of a marketing mix. 
B) particular brand. 
C) specific characteristic of a product. 
D) specific version of a product. 
E) unit of measure for the product.

Question 19

Scenario 11.2
Use the following to answer the questions.
Megabus is a bus line operating in the Northeast and Midwestern United States,plus in Canada.It offers travelers a cheap alternative to driving and flying between large cities,keeping the fares extremely low yet offering the latest technology.Unlike the traditional Greyhound Lines,Megabus is an express service,and is equipped with Wi-Fi,video screens,headsets,and seat belts.Many buses also run on biodiesel fuel.Additionally,Megabus picks up and drops off people in the centers of cities rather than at inconveniently-located terminals.Patrons can book tickets at Megabus.com,where some fares begin at just $1.Routes are limited,and are offered out of cities such as Toronto,New York,Baltimore,Philadelphia,and Chicago.Recently,its competitor Greyhound,has launched two new bus lines,BoltBus and NeOn,with similar fares and high-tech amenities.A fare on NeOn bus from Buffalo,NY to New York City is $50.00 roundtrip,while the same fare through Greyhound's traditional bus line costs $92.00.The benefit of Greyhound's traditional line is that there are more departure times and more stops in smaller towns along the way.
-Refer to Scenario 11.2.What product(s)is Megabus marketing?

Accepted Answer

A) Megabus is a service and therefore is not marketing a product. 
B) The ride between cities is a service product and is the only one Megabus is marketing. 
C) The ride between the cities,which is the core product,plus the supplemental features of Wi-Fi,video screens,and other technology. 
D) The ride between cities,which is a convenience product. 
E) The ride between cities,which is a shopping product. 
A) Megabus is a service and therefore is not marketing a product. 
B) The ride between cities is a service product and is the only one Megabus is marketing. 
C) The ride between the cities,which is the core product,plus the supplemental features of Wi-Fi,video screens,and other technology. 
D) The ride between cities,which is a convenience product. 
E) The ride between cities,which is a shopping product.

Question 20

The depth of a product mix is measured by the average number of

Accepted Answer

A) convenience products as compared with the number of specialty products. 
B) different product lines offered by the company. 
C) different products offered in each product line. 
D) specialty products as compared with the number of convenience products. 
E) product features that the company offers. 
A) convenience products as compared with the number of specialty products. 
B) different product lines offered by the company. 
C) different products offered in each product line. 
D) specialty products as compared with the number of convenience products. 
E) product features that the company offers.

A specialty product

What major changes in a marketing strategy may be required as a product moves into the maturity stage of the product life cycle?

When Clorox introduced bleach in a no-drip bottle,the firm was taking action consistent with its product being in the ____ stage of the product life cycle.

Many products are in the maturity stage of the product life cycle.

Jose went skiing one weekend with several of his friends.While at the slope,Jose injured his leg and needed to see a doctor.Jose is likely going to view solutions to his problem as

The original marketing strategy should not be altered in any way as a product travels through the stages of the product life cycle because consumers can become confused.

Being a product pioneer guarantees a product's success.

Sara Lee Corporation manufactures desserts,breads,pantyhose,meats,and a variety of other products.These products make up Sara Lee's product

One of the most common reasons new products fail is because of a company's failure to match product offerings to customer needs.

"Business Services" is not a category or type of business product.

Discuss the dimensions of a product mix.

The success of launching a new product is based primarily on luck.

The stage of the product life cycle when marketers consider eliminating products that are not contributing to profitability or the overall effectiveness of a product mix is the ____ stage.

Sales of Schwinn's apartment-sized exercise machine have experienced a steady climb;however,the profits have been negative.The Schwinn exercise machine is most likely in the ____ stage of the product life cycle.

Intense price wars are likely to occur during the growth stage of the product life cycle as competitors attempt to gain market share.

Business products are classified into the following seven categories according to characteristics and intended uses: raw materials,installations,accessory equipment,component parts,process materials,business services,and

A product item is best described as a

The depth of a product mix is measured by the average number of

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 11: Product Concepts

A specialty product

What major changes in a marketing strategy may be required as a product moves into the maturity stage of the product life cycle?

When Clorox introduced bleach in a no-drip bottle,the firm was taking action consistent with its product being in the ____ stage of the product life cycle.

Many products are in the maturity stage of the product life cycle.

Jose went skiing one weekend with several of his friends.While at the slope,Jose injured his leg and needed to see a doctor.Jose is likely going to view solutions to his problem as

The original marketing strategy should not be altered in any way as a product travels through the stages of the product life cycle because consumers can become confused.

Being a product pioneer guarantees a product's success.

Sara Lee Corporation manufactures desserts,breads,pantyhose,meats,and a variety of other products.These products make up Sara Lee's product

One of the most common reasons new products fail is because of a company's failure to match product offerings to customer needs.

"Business Services" is not a category or type of business product.

Discuss the dimensions of a product mix.

The success of launching a new product is based primarily on luck.

The stage of the product life cycle when marketers consider eliminating products that are not contributing to profitability or the overall effectiveness of a product mix is the ____ stage.

Sales of Schwinn's apartment-sized exercise machine have experienced a steady climb;however,the profits have been negative.The Schwinn exercise machine is most likely in the ____ stage of the product life cycle.

Intense price wars are likely to occur during the growth stage of the product life cycle as competitors attempt to gain market share.

Business products are classified into the following seven categories according to characteristics and intended uses: raw materials,installations,accessory equipment,component parts,process materials,business services,and

A product item is best described as a

The depth of a product mix is measured by the average number of

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters