Exam 11: Product Concepts

Procter & Gamble makes at least eight different laundry detergents.This is most relevant to the issue of

A firm with a product in the decline stage of the product life cycle may decide to gradually reduce marketing expenditures and realign its marketing mix to one that requires fewer resources.This approach is called

Explain the major stages of the product adoption process.

The four major stages of a product life cycle include

The Carsons are going on a vacation back to Texas.When they lived there,Gwen Carson loved Blue Bell Cookies.Blue Bell is sold only in Texas.She plans to buy two boxes at the first store she visits after they arrive.For Gwen,Blue Bell represents a(n)____ product.

One company markets such diverse products as Rosarita Mexican foods,Max Factor cosmetics,and Samsonite luggage.These various offerings exhibit this firm's product mix

Intuitiv Manufacturing's large plastics molding machine suddenly broke down during its day shift.When considering the purchase of available alternatives,Intiutiv decided to rent one for the next two years instead of buying one.In this situation,the large plastics molding machine it rented would be classified as

David Wilson is an avid collector of Major League Baseball memorabilia.He greatly desires to own the "special" bat that got the slugger Sammy Sosa a seven-game suspension due to its illegal contents.This is an example of a(n)____ product.

When Minute Maid mailed out free samples of its new instant drink mix,it was trying to move prospective customers into the ____ stage of the product adoption process.

Aggressive pricing is typical during the ____ stage of the product life cycle.

Marissa,a product manager,thinks her company's InstaCup coffee maker is currently in the growth stage of the product life cycle.If so,the profits for the InstaCup coffee maker ___ and the number of competitors ____.

Frito-Lay,which is widely known for producing chips and other snack products,tried to introduce Frito-Lay lemonade.The reason this new product failed is likely because of

MADD (Mothers Against Drunk Driving)is a nonprofit organization that primarily markets

Products used directly in the production of a final product but are not easily identifiable are categorized as

A product line is a particular version of a product that can be designated as a distinct offering on the organization's list of products.

Supporting services,such as installation and guarantees,are part of a product.

Lindsay stops by the Safeway grocery,her preferred store,on the way home from work.She picks up her usual brand of laundry detergent and orange juice,but she sees that there are no more range-free eggs available.Lindsay is very concerned about the ethical treatment of animals and so she leaves Safeway and goes to another grocery to purchase the range-free eggs.Lindsay's purchase of the laundry detergent and orange juice would most likely be classified as _____ products.Her purchase of the eggs would most likely be classified as ______ products.

A distributor of plumbing supplies purchases a desktop computer to aid in inventory control.This computer is an example of which type of business product?

Byron is interested in buying an antique vase for his grandmother's birthday.He visits an antique store and buys the first vase he sees because it is something he thinks his grandmother would like.Byron does not visit another store and compare other vases.For Byron,this purchase is most likely considered a(an)_____ good.

The gross margin percentage on convenience goods is usually fairly high because they are low-priced items.