Question 1

Brunswick's bowling balls,bowling bags,and shoes are individual product ____ for this sporting goods manufacturer.

Accepted Answer

A) menus 
B) mixes 
C) lines 
D) life cycles 
E) ensembles 
A) menus 
B) mixes 
C) lines 
D) life cycles 
E) ensembles

Question 2

Heinz promoting its vinegar as an effective cleaner for wall,glass,kitchen,and bathroom surfaces would most likely be a strategy for the ____ stage of the product life cycle.

Accepted Answer

A) introduction 
B) decline 
C) growth 
D) maturity 
E) competitive 
A) introduction 
B) decline 
C) growth 
D) maturity 
E) competitive

Question 3

What is a product?

Accepted Answer

The answer of What is a product?...

Question 4

When Sony realized its CD players were in the decline stage,it decided to immediately withdraw all of its marketing support from these declining products,an approach known as

Accepted Answer

A) harvesting. 
B) divesting. 
C) reinvesting. 
D) realigning. 
E) squashing. 
A) harvesting. 
B) divesting. 
C) reinvesting. 
D) realigning. 
E) squashing.

Question 5

During the growth stage,promotion costs rise as a percentage of total sales.

Accepted Answer

A) True 
 B)False

Question 6

A buyer becomes aware of the product during the evaluation phase of the product adoption process.

Accepted Answer

A) True 
 B)False

Question 7

During the introduction stage of a successful product,profits are usually

Accepted Answer

A) at their highest point. 
B) negative and decreasing. 
C) negative and increasing. 
D) positive and increasing. 
E) declining. 
A) at their highest point. 
B) negative and decreasing. 
C) negative and increasing. 
D) positive and increasing. 
E) declining.

Question 8

A product's classification can influence its price,distribution,and promotion.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements does not apply to convenience goods?

Accepted Answer

A) Consumers are brand loyal to convenience products and are not likely to substitute other brands. 
B) Convenience products require minimal shopping effort. 
C) Marketing of convenience products requires intensive exposure of these goods in as many stores as possible. 
D) Consumers tend to feel that the most desirable retail facility for convenience products is the closest one. 
E) Colas,gasoline,and bread are good examples of convenience goods. 
A) Consumers are brand loyal to convenience products and are not likely to substitute other brands. 
B) Convenience products require minimal shopping effort. 
C) Marketing of convenience products requires intensive exposure of these goods in as many stores as possible. 
D) Consumers tend to feel that the most desirable retail facility for convenience products is the closest one. 
E) Colas,gasoline,and bread are good examples of convenience goods.

Question 10

Which of the following is always used to determine the classification of a good?

Accepted Answer

A) Buyer's intent for using the product 
B) Amount of shopping required by the buyer to obtain the product 
C) Price of the product 
D) Specific product features 
E) Industry competitors 
A) Buyer's intent for using the product 
B) Amount of shopping required by the buyer to obtain the product 
C) Price of the product 
D) Specific product features 
E) Industry competitors

Question 11

Which of the following best defines the interest stage in the product adoption process?

Accepted Answer

A) The buyer tries to find the product in a retail store. 
B) The buyer considers the benefits and determines whether to try the product. 
C) The buyer tries the product to determine its usefulness. 
D) The buyer seeks information and is receptive to learning about the product. 
E) The buyer uses objective sources to learn about the product. 
A) The buyer tries to find the product in a retail store. 
B) The buyer considers the benefits and determines whether to try the product. 
C) The buyer tries the product to determine its usefulness. 
D) The buyer seeks information and is receptive to learning about the product. 
E) The buyer uses objective sources to learn about the product.

Question 12

Depending on the length of time it takes them to adopt a new product,people can be divided into five major adopter categories: early adopters,early majority,late majority,laggards,and

Accepted Answer

A) late adopters. 
B) nonadopters. 
C) innovators. 
D) middle adopters. 
E) middle majority. 
A) late adopters. 
B) nonadopters. 
C) innovators. 
D) middle adopters. 
E) middle majority.

Question 13

Hershey Foods Corp.offers a line of candy that includes Kit Kat,Mr.Goodbar,Krackel,Hershey's Kisses,Reese's Peanut Butter Cups,Rolo,and Twizzlers.These candies best illustrate Hershey's product mix

Accepted Answer

A) width. 
B) depth. 
C) length. 
D) volume. 
E) life cycle. 
A) width. 
B) depth. 
C) length. 
D) volume. 
E) life cycle.

Question 14

According to the text,a product is defined as

Accepted Answer

A) anything the customer receives in an exchange. 
B) the physical object the customer receives in an exchange. 
C) the service that is rendered to a customer. 
D) the idea that the customer receives in an exchange. 
E) goods and services the customer receives in an exchange. 
A) anything the customer receives in an exchange. 
B) the physical object the customer receives in an exchange. 
C) the service that is rendered to a customer. 
D) the idea that the customer receives in an exchange. 
E) goods and services the customer receives in an exchange.

Question 15

The width of a product mix is measured by the number of product

Accepted Answer

A) dimensions in the product line. 
B) features in each brand. 
C) items in the product line. 
D) lines a company offers. 
E) specialties a company offers. 
A) dimensions in the product line. 
B) features in each brand. 
C) items in the product line. 
D) lines a company offers. 
E) specialties a company offers.

Question 16

While Alec's grandfather still prefers using a land line,he just bought his first cell phone.Alec's grandfather is most likely oriented toward the past and is a member of the ____ group.

Accepted Answer

A) non-adopters 
B) laggards 
C) innovators 
D) late adopters 
E) late majority 
A) non-adopters 
B) laggards 
C) innovators 
D) late adopters 
E) late majority

Question 17

When Fiat offers to let qualified buyers test drive the new Fiat Doblo Van,the dealer is trying to stimulate which stage of the product adoption process?

Accepted Answer

A) Awareness 
B) Interest 
C) Evaluation 
D) Trial 
E) Adoption 
A) Awareness 
B) Interest 
C) Evaluation 
D) Trial 
E) Adoption

Question 18

During the growth stage of the product life cycle,marketers must

Accepted Answer

A) fortify the product position. 
B) move to exclusive distribution. 
C) raise the price. 
D) increase promotion as a percentage of sales. 
E) introduce private brands. 
A) fortify the product position. 
B) move to exclusive distribution. 
C) raise the price. 
D) increase promotion as a percentage of sales. 
E) introduce private brands.

Question 19

Ava,a purchasing agent for Trailsend Transport,is currently buying carpet from CarpetOne Inc.for use in an office area at Trailsend.While she is discussing the details of this carpet,the representative from CarpetOne tells her that she can see the actual product in one of their retail stores before finalizing the purchase.While in the retail store at CarpetOne,Ava not only approves the purchase for the office,but also decides she would like to purchase some of the same carpet for her home.The first carpet purchase is considered a ____ and the second carpet purchase is considered to be a ______.

Accepted Answer

A) personal purchase;business purchase 
B) business product;business product 
C) consumer product;consumer product 
D) business product;consumer product 
E) consumer product;business product 
A) personal purchase;business purchase 
B) business product;business product 
C) consumer product;consumer product 
D) business product;consumer product 
E) consumer product;business product

Question 20

"The people to check with" are the early adopters.

Accepted Answer

A) True 
 B)False

Brunswick's bowling balls,bowling bags,and shoes are individual product ____ for this sporting goods manufacturer.

Heinz promoting its vinegar as an effective cleaner for wall,glass,kitchen,and bathroom surfaces would most likely be a strategy for the ____ stage of the product life cycle.

What is a product?

When Sony realized its CD players were in the decline stage,it decided to immediately withdraw all of its marketing support from these declining products,an approach known as

During the growth stage,promotion costs rise as a percentage of total sales.

A buyer becomes aware of the product during the evaluation phase of the product adoption process.

During the introduction stage of a successful product,profits are usually

A product's classification can influence its price,distribution,and promotion.

Which of the following statements does not apply to convenience goods?

Which of the following is always used to determine the classification of a good?

Which of the following best defines the interest stage in the product adoption process?

Depending on the length of time it takes them to adopt a new product,people can be divided into five major adopter categories: early adopters,early majority,late majority,laggards,and

Hershey Foods Corp.offers a line of candy that includes Kit Kat,Mr.Goodbar,Krackel,Hershey's Kisses,Reese's Peanut Butter Cups,Rolo,and Twizzlers.These candies best illustrate Hershey's product mix

According to the text,a product is defined as

The width of a product mix is measured by the number of product

While Alec's grandfather still prefers using a land line,he just bought his first cell phone.Alec's grandfather is most likely oriented toward the past and is a member of the ____ group.

When Fiat offers to let qualified buyers test drive the new Fiat Doblo Van,the dealer is trying to stimulate which stage of the product adoption process?

During the growth stage of the product life cycle,marketers must

"The people to check with" are the early adopters.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 11: Product Concepts

Brunswick's bowling balls,bowling bags,and shoes are individual product ____ for this sporting goods manufacturer.

Heinz promoting its vinegar as an effective cleaner for wall,glass,kitchen,and bathroom surfaces would most likely be a strategy for the ____ stage of the product life cycle.

What is a product?

When Sony realized its CD players were in the decline stage,it decided to immediately withdraw all of its marketing support from these declining products,an approach known as

During the growth stage,promotion costs rise as a percentage of total sales.

A buyer becomes aware of the product during the evaluation phase of the product adoption process.

During the introduction stage of a successful product,profits are usually

A product's classification can influence its price,distribution,and promotion.

Which of the following statements does not apply to convenience goods?

Which of the following is always used to determine the classification of a good?

Which of the following best defines the interest stage in the product adoption process?

Depending on the length of time it takes them to adopt a new product,people can be divided into five major adopter categories: early adopters,early majority,late majority,laggards,and

Hershey Foods Corp.offers a line of candy that includes Kit Kat,Mr.Goodbar,Krackel,Hershey's Kisses,Reese's Peanut Butter Cups,Rolo,and Twizzlers.These candies best illustrate Hershey's product mix

According to the text,a product is defined as

The width of a product mix is measured by the number of product

While Alec's grandfather still prefers using a land line,he just bought his first cell phone.Alec's grandfather is most likely oriented toward the past and is a member of the ____ group.

When Fiat offers to let qualified buyers test drive the new Fiat Doblo Van,the dealer is trying to stimulate which stage of the product adoption process?

During the growth stage of the product life cycle,marketers must

"The people to check with" are the early adopters.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters