Exam 11: Collecting Data by Communication

John was stopped at the local shopping centers and asked if he would be willing to participate in a research study.Because John was alone and mainly doing window-shopping,he agreed to participate.John was taken to a room and shown four new advertisements and asked various questions related to the ads.This type of technique is called?

(Multiple Choice)

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Question 21

Which of the following statements are NOT true of mall intercepts?

(Multiple Choice)

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Question 22

Disguise creates a more artificial environment in which to collect data from individuals.

(True/False)

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Question 23

Which of the following questionnaire administration methods is the LEAST expensive?

(Multiple Choice)

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Question 24

Which of the following is problematic when conducting telephone interviews in the U.S.?

(Multiple Choice)

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Question 25

Questions that give the respondent no indication of the true purpose of the research project are known as

(Multiple Choice)

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Question 26

Sampling control concerns the ability to identify,reach,and receive answers from population members.

(True/False)

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Question 27

The location of personal interviews depends on the needs of the research and the convenience of the respondents.

(True/False)

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Question 28

Mail surveys provide little control in verifying that a response actually came from the intended recipient.

(True/False)

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Question 29

The main advantage of the use of structured-disguised questionnaires in marketing research is

(Multiple Choice)

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Question 30

After John purchased his new car,the car dealer sent him a new owner satisfaction survey,which consisted of several statements about his car,which John was to indicate agreement or disagreement with by checking the appropriate boxes.This survey is

(Multiple Choice)

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Question 31

Studies that rely on phone books

(Multiple Choice)

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Question 32

Information control refers to resource issues such as the time and monetary costs of different data collection methods.

(True/False)

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Question 33

An open-ended question allows respondents to freely reply using their own words without limitations to a fixed set of possible answers.

(True/False)

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Question 34

Questionnaires where everyone receives the same questions and everyone responds by choosing among the same set of possible answers are using fixed-alternative questions.

(True/False)

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Question 35

Which of the following is FALSE?

(Multiple Choice)

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Question 36

Which of the following items is associated with administrative control?

(Multiple Choice)

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Question 37

Which of the following statements is NOT true of fixed-alternative questions?

(Multiple Choice)

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Question 38

The major problem with using the mall intercept method to conduct personal interviews concerns

(Multiple Choice)

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Question 39

Which of the following is an accurate statement with regard to personal interviews?

(Multiple Choice)

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Question 40

Showing 21 - 40 of 68

Which of the following statements are NOT true of mall intercepts?

Disguise creates a more artificial environment in which to collect data from individuals.

Which of the following questionnaire administration methods is the LEAST expensive?

Which of the following is problematic when conducting telephone interviews in the U.S.?

Questions that give the respondent no indication of the true purpose of the research project are known as

Sampling control concerns the ability to identify,reach,and receive answers from population members.

The location of personal interviews depends on the needs of the research and the convenience of the respondents.

Mail surveys provide little control in verifying that a response actually came from the intended recipient.

The main advantage of the use of structured-disguised questionnaires in marketing research is

After John purchased his new car,the car dealer sent him a new owner satisfaction survey,which consisted of several statements about his car,which John was to indicate agreement or disagreement with by checking the appropriate boxes.This survey is

Studies that rely on phone books

Information control refers to resource issues such as the time and monetary costs of different data collection methods.

An open-ended question allows respondents to freely reply using their own words without limitations to a fixed set of possible answers.

Questionnaires where everyone receives the same questions and everyone responds by choosing among the same set of possible answers are using fixed-alternative questions.

Which of the following is FALSE?

Which of the following items is associated with administrative control?

Which of the following statements is NOT true of fixed-alternative questions?

The major problem with using the mall intercept method to conduct personal interviews concerns

Which of the following is an accurate statement with regard to personal interviews?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

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