Question 1

Compare and contrast the main methods of administering questionnaires.

Accepted Answer

Personal interviews imply a direct face-

Question 2

Phone book sampling frames are inadequate because of

Accepted Answer

A) plus-one sampling. 
B) people who have recently moved or have unlisted numbers. 
C) random-digit dialing. 
D) interviewer bias. 
E) small sample size. 
A) plus-one sampling. 
B) people who have recently moved or have unlisted numbers. 
C) random-digit dialing. 
D) interviewer bias. 
E) small sample size.

Question 3

Personal interviews offer less sample control than other approaches.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following data collection methods is most versatile?

Accepted Answer

A) Personal interviews 
B) E-mail surveys 
C) Fax surveys 
D) Mail surveys 
E) Phone interviews 
A) Personal interviews 
B) E-mail surveys 
C) Fax surveys 
D) Mail surveys 
E) Phone interviews

Question 5

The survey type that makes sense for any business that caters to a unique clientele or that wants to measure service quality or satisfaction while the experience is fresh in the consumer's mind is a(n)

Accepted Answer

A) mall intercept. 
B) telephone survey. 
C) inbound survey. 
D) email survey. 
E) personal interview. 
A) mall intercept. 
B) telephone survey. 
C) inbound survey. 
D) email survey. 
E) personal interview.

Question 6

With online surveys,the response rate is a good indicator of the quality of the research effort.

Accepted Answer

A) True 
 B)False

Question 7

Methods of questionnaire administration rank as follows in terms of time required to collect the data (quickest to slowest):

Accepted Answer

A) personal interviews,web-based surveys,telephone surveys,mail surveys. 
B) web-based surveys,telephone surveys,personal interviews,mail surveys. 
C) web-based surveys,mail surveys,telephone surveys,personal interviews. 
D) mail surveys,personal interviews,telephone surveys,web-based surveys. 
E) None of these are correct because all methods take about the same amount of time. 
A) personal interviews,web-based surveys,telephone surveys,mail surveys. 
B) web-based surveys,telephone surveys,personal interviews,mail surveys. 
C) web-based surveys,mail surveys,telephone surveys,personal interviews. 
D) mail surveys,personal interviews,telephone surveys,web-based surveys. 
E) None of these are correct because all methods take about the same amount of time.

Question 8

Which of the following is FALSE?

Accepted Answer

A) Structured-undisguised questioning produces more reliable results although this greater reliability may be obtained at the loss of some validity. 
B) When replies are limited to fixed answers as in structured-undisguised questionnaires,there is the minimum possibility for the respondent to misunderstand the meaning intended by the interviewer and vice versa. 
C) The responses as well as the questions are standardized in a structured-undisguised questionnaire. 
D) One shortcoming of the structured-undisguised question is that it often does not allow an expression of strength and feeling. 
E) In structured questions the frame of reference is often obvious from the alternatives. 
A) Structured-undisguised questioning produces more reliable results although this greater reliability may be obtained at the loss of some validity. 
B) When replies are limited to fixed answers as in structured-undisguised questionnaires,there is the minimum possibility for the respondent to misunderstand the meaning intended by the interviewer and vice versa. 
C) The responses as well as the questions are standardized in a structured-undisguised questionnaire. 
D) One shortcoming of the structured-undisguised question is that it often does not allow an expression of strength and feeling. 
E) In structured questions the frame of reference is often obvious from the alternatives.

Question 9

Which of the following data collection methods provides the greatest degree of anonymity for respondents?

Accepted Answer

A) Mail surveys 
B) Personal interviews 
C) Online surveys 
D) Telephone interviews 
E) Mall intercepts 
A) Mail surveys 
B) Personal interviews 
C) Online surveys 
D) Telephone interviews 
E) Mall intercepts

Question 10

The three key decisions to make when collecting data by communication include which of the following?

Accepted Answer

A) The degree of structure to use 
B) Whether to disguise the questionnaire 
C) Which method of questionnaire administration to use 
D) All of these are correct. 
E) None of these are correct. 
A) The degree of structure to use 
B) Whether to disguise the questionnaire 
C) Which method of questionnaire administration to use 
D) All of these are correct. 
E) None of these are correct.

Question 11

A day before elections,a local political candidate for mayor made a speech stressing several important points.To find out whether these points impacted the candidate's popularity,he needed to obtain questionnaire data from registered hometown voters.He would be advised to employ

Accepted Answer

A) focus group interviews. 
B) telephone interviews. 
C) personal interview surveys. 
D) a mail survey. 
E) the use of a passive people meter. 
A) focus group interviews. 
B) telephone interviews. 
C) personal interview surveys. 
D) a mail survey. 
E) the use of a passive people meter.

Question 12

Which of the following are advantages of highly structured questionnaires?

Accepted Answer

A) They are simple to administer. 
B) They are relatively straight forward. 
C) There is no need for extensive interviewer training. 
D) a,b,and c are correct. 
E) None of these are advantages of highly structured questionnaires. 
A) They are simple to administer. 
B) They are relatively straight forward. 
C) There is no need for extensive interviewer training. 
D) a,b,and c are correct. 
E) None of these are advantages of highly structured questionnaires.

Question 13

One of the biggest advantages of mail questionnaires is the anonymity offered to the respondent.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is NOT an advantage of structured-undisguised questions?

Accepted Answer

A) Simple to administer 
B) Easy to analyse 
C) Unbiased response categories 
D) Very reliable 
E) Easy to tabulate 
A) Simple to administer 
B) Easy to analyse 
C) Unbiased response categories 
D) Very reliable 
E) Easy to tabulate

Question 15

A technique used in studies using telephone interviews,in which the numbers to be called are randomly generated is called phonebook dialing.

Accepted Answer

A) True 
 B)False

Question 16

It is necessary to disguise a survey when knowledge of the sponsor or topic is likely to cause respondents to change their answers.

Accepted Answer

A) True 
 B)False

Question 17

Which method of obtaining a response is best for questions that may need explaining or when respondents need to explain their answers?

Accepted Answer

A) Inbound surveys 
B) Mail surveys 
C) Personal interviews 
D) Online surveys 
E) All of these statements are true. 
A) Inbound surveys 
B) Mail surveys 
C) Personal interviews 
D) Online surveys 
E) All of these statements are true.

Question 18

When considering methods for collecting communications data,the research problem itself will often suggest one approach over the others.

Accepted Answer

A) True 
 B)False

Question 19

A television network sponsors a survey that contains the question,"How often do you watch television?" This question is an example of a

Accepted Answer

A) low-structured question. 
B) disguised question. 
C) high-structured question. 
D) close-ended question. 
E) fixed-alternative response question. 
A) low-structured question. 
B) disguised question. 
C) high-structured question. 
D) close-ended question. 
E) fixed-alternative response question.

Question 20

High structure is most useful when

Accepted Answer

A) possible replies are well known. 
B) for obtaining factual information. 
C) for assessing attitudes about things that people know something about. 
D) All of these are correct. 
E) None of these are correct. 
A) possible replies are well known. 
B) for obtaining factual information. 
C) for assessing attitudes about things that people know something about. 
D) All of these are correct. 
E) None of these are correct.

Compare and contrast the main methods of administering questionnaires.

Phone book sampling frames are inadequate because of

Personal interviews offer less sample control than other approaches.

Which of the following data collection methods is most versatile?

The survey type that makes sense for any business that caters to a unique clientele or that wants to measure service quality or satisfaction while the experience is fresh in the consumer's mind is a(n)

With online surveys,the response rate is a good indicator of the quality of the research effort.

Methods of questionnaire administration rank as follows in terms of time required to collect the data (quickest to slowest):

Which of the following is FALSE?

Which of the following data collection methods provides the greatest degree of anonymity for respondents?

The three key decisions to make when collecting data by communication include which of the following?

A day before elections,a local political candidate for mayor made a speech stressing several important points.To find out whether these points impacted the candidate's popularity,he needed to obtain questionnaire data from registered hometown voters.He would be advised to employ

Which of the following are advantages of highly structured questionnaires?

One of the biggest advantages of mail questionnaires is the anonymity offered to the respondent.

Which of the following is NOT an advantage of structured-undisguised questions?

A technique used in studies using telephone interviews,in which the numbers to be called are randomly generated is called phonebook dialing.

It is necessary to disguise a survey when knowledge of the sponsor or topic is likely to cause respondents to change their answers.

Which method of obtaining a response is best for questions that may need explaining or when respondents need to explain their answers?

When considering methods for collecting communications data,the research problem itself will often suggest one approach over the others.

A television network sponsors a survey that contains the question,"How often do you watch television?" This question is an example of a

High structure is most useful when

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 11: Collecting Data by Communication

Compare and contrast the main methods of administering questionnaires.

Phone book sampling frames are inadequate because of

Personal interviews offer less sample control than other approaches.

Which of the following data collection methods is most versatile?

The survey type that makes sense for any business that caters to a unique clientele or that wants to measure service quality or satisfaction while the experience is fresh in the consumer's mind is a(n)

With online surveys,the response rate is a good indicator of the quality of the research effort.

Methods of questionnaire administration rank as follows in terms of time required to collect the data (quickest to slowest):

Which of the following is FALSE?

Which of the following data collection methods provides the greatest degree of anonymity for respondents?

The three key decisions to make when collecting data by communication include which of the following?

A day before elections,a local political candidate for mayor made a speech stressing several important points.To find out whether these points impacted the candidate's popularity,he needed to obtain questionnaire data from registered hometown voters.He would be advised to employ

Which of the following are advantages of highly structured questionnaires?

One of the biggest advantages of mail questionnaires is the anonymity offered to the respondent.

Which of the following is NOT an advantage of structured-undisguised questions?

A technique used in studies using telephone interviews,in which the numbers to be called are randomly generated is called phonebook dialing.

It is necessary to disguise a survey when knowledge of the sponsor or topic is likely to cause respondents to change their answers.

Which method of obtaining a response is best for questions that may need explaining or when respondents need to explain their answers?

When considering methods for collecting communications data,the research problem itself will often suggest one approach over the others.

A television network sponsors a survey that contains the question,"How often do you watch television?" This question is an example of a

High structure is most useful when

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters