Question 1

Drawing a simple random sample depends mainly on having a good sampling frame.

Accepted Answer

A) True 
 B)False

Question 2

An advantage of area samples is that the people who live in the same area often share many characteristics.

Accepted Answer

A) True 
 B)False

Question 3

In a one-stage area sample of 10 blocks from a population of 100 blocks,the probability of any household being included in the sample is

Accepted Answer

A) 0.10. 
B) 0.01. 
C) 1.10. 
D) 100%. 
E) Cannot be determined with information given in the question 
A) 0.10. 
B) 0.01. 
C) 1.10. 
D) 100%. 
E) Cannot be determined with information given in the question

Question 4

If your population is relatively small,it's a good idea to use which of the following?

Accepted Answer

A) Probability sample 
B) Nonprobability sample 
C) Census 
D) All of these are correct. 
E) a or b are correct. 
A) Probability sample 
B) Nonprobability sample 
C) Census 
D) All of these are correct. 
E) a or b are correct.

Question 5

Based on the selection of a random number,every sixth block in a city in which the blocks are numbered from 1 to 960 is to be surveyed by contacting each household.This sample is

Accepted Answer

A) area. 
B) systematic. 
C) one-stage. 
D) a,b,and c are correct. 
E) None of these are correct. 
A) area. 
B) systematic. 
C) one-stage. 
D) a,b,and c are correct. 
E) None of these are correct.

Question 6

In simple random sampling,every population unit has an equal chance of being chosen.

Accepted Answer

A) True 
 B)False

Question 7

The listing of elements from which you'll draw the sample is called the

Accepted Answer

A) population. 
B) sampling frame. 
C) sample. 
D) census. 
E) parameter. 
A) population. 
B) sampling frame. 
C) sample. 
D) census. 
E) parameter.

Question 8

Which of the following statements does NOT describe a probability sample?

Accepted Answer

A) Some members of the population have a zero chance of being included in the sample. 
B) Each member of the population has a known chance of being included in the sample. 
C) Each member may not have an equal chance of being included in the sample. 
D) A member's probability of inclusion is determined by the specific procedure that is used to select sample elements. 
E) The concept of sampling distribution is crucial. 
A) Some members of the population have a zero chance of being included in the sample. 
B) Each member of the population has a known chance of being included in the sample. 
C) Each member may not have an equal chance of being included in the sample. 
D) A member's probability of inclusion is determined by the specific procedure that is used to select sample elements. 
E) The concept of sampling distribution is crucial.

Question 9

Which of the following is a probability sample?

Accepted Answer

A) Quota sample 
B) Convenience sample 
C) Cluster sample 
D) Judgment sample 
E) Snowball sample 
A) Quota sample 
B) Convenience sample 
C) Cluster sample 
D) Judgment sample 
E) Snowball sample

Question 10

One indication of homogeneity within strata is the

Accepted Answer

A) size of the stratum's sample mean. 
B) size of the overall sample mean. 
C) number of elements within each stratum. 
D) weights used to calculate the overall variance of estimate. 
E) size of the standard error of estimate by stratum. 
A) size of the stratum's sample mean. 
B) size of the overall sample mean. 
C) number of elements within each stratum. 
D) weights used to calculate the overall variance of estimate. 
E) size of the standard error of estimate by stratum.

Question 11

Which of the following is TRUE?

Accepted Answer

A) When sampling from a population that is highly skewed,a cluster sample generally provides the most representative sample. 
B) Stratified sampling is a very useful sampling technique.It allows closer examination of the characteristics of particular subgroups.It also lowers the chance of error by ensuring that subgroups are adequately represented in the sample.However,this method generally produces less precise estimates of population values than simple random samples. 
C) In calculating the standard error of the mean when using a stratified sample,one finds that differences among strata means do not enter the estimate. 
D) When using proportional allocation in stratified random sampling,one samples from each of the strata in proportion to their respective variabilities. 
E) The sampling distribution of means for stratified sampling is generally less concentrated than that obtained from simple random sampling. 
A) When sampling from a population that is highly skewed,a cluster sample generally provides the most representative sample. 
B) Stratified sampling is a very useful sampling technique.It allows closer examination of the characteristics of particular subgroups.It also lowers the chance of error by ensuring that subgroups are adequately represented in the sample.However,this method generally produces less precise estimates of population values than simple random samples. 
C) In calculating the standard error of the mean when using a stratified sample,one finds that differences among strata means do not enter the estimate. 
D) When using proportional allocation in stratified random sampling,one samples from each of the strata in proportion to their respective variabilities. 
E) The sampling distribution of means for stratified sampling is generally less concentrated than that obtained from simple random sampling.

Question 12

Which of the following is needed before a confidence interval can be established for a population mean?

Accepted Answer

A) A confidence level 
B) A point estimate of the population mean 
C) An estimate of the sampling error associated with the sample mean 
D) All of these are correct. 
E) None of these are correct. 
A) A confidence level 
B) A point estimate of the population mean 
C) An estimate of the sampling error associated with the sample mean 
D) All of these are correct. 
E) None of these are correct.

Question 13

When stratifying the population,the characteristics should be as

Accepted Answer

A) close in value as possible within each strata. 
B) far apart in value as possible between any two strata. 
C) far apart in value as possible within each strata. 
D) None of these are correct. 
E) close in value as possible within each strata and far apart in value as possible between any two strata. 
A) close in value as possible within each strata. 
B) far apart in value as possible between any two strata. 
C) far apart in value as possible within each strata. 
D) None of these are correct. 
E) close in value as possible within each strata and far apart in value as possible between any two strata.

Question 14

Compare and contrast probability and nonprobability sampling.

Accepted Answer

In a probability sample,each member of t

Question 15

One feature that distinguishes stratified samples from quota samples is that stratified sampling elements are selected ____ while quota sampling elements are selected ____.

Accepted Answer

A) statistically,deterministically 
B) probabilistically,judgmentally 
C) judgmentally,probabilistically 
D) probabilistically,randomly 
E) empirically,deterministically 
A) statistically,deterministically 
B) probabilistically,judgmentally 
C) judgmentally,probabilistically 
D) probabilistically,randomly 
E) empirically,deterministically

Question 16

Ten volunteers are requested from your class to test a new bicycle.Of these ten,two are selected at random for the actual tests.The sampling frame consists of

Accepted Answer

A) the students who were selected for the actual tests. 
B) the students who volunteered. 
C) all the students in the class. 
D) the students who were not selected. 
E) all the students in the school. 
A) the students who were selected for the actual tests. 
B) the students who volunteered. 
C) all the students in the class. 
D) the students who were not selected. 
E) all the students in the school.

Question 17

The distinguishing feature of nonprobability sampling plans is that

Accepted Answer

A) they allow an assessment of sampling error. 
B) they are not as representative of the population as probability samples. 
C) they involve personal judgment somewhere in the selection of sample elements. 
D) there is only one basic type of nonprobability sample while there are several types of probability samples. 
E) they tend to be more expensive than probability samples. 
A) they allow an assessment of sampling error. 
B) they are not as representative of the population as probability samples. 
C) they involve personal judgment somewhere in the selection of sample elements. 
D) there is only one basic type of nonprobability sample while there are several types of probability samples. 
E) they tend to be more expensive than probability samples.

Question 18

While giving guidelines to her field interviewing staff,a researcher states,"I want you to interview every tenth customer entering a Kmart store at the following key sites." This is an example of ____ sampling.

Accepted Answer

A) judgment 
B) quota 
C) sequential 
D) systematic 
E) convenience 
A) judgment 
B) quota 
C) sequential 
D) systematic 
E) convenience

Question 19

A researcher is seeking a representative sample (of size n=50)of Fortune magazine's list of the 500 largest industrial corporations.She randomly decides to begin at company number 4 and then select every 10th company until 50 have been selected.The researcher is using what type of sampling plan?

Accepted Answer

A) Simple random sampling 
B) Judgment sampling 
C) Systematic sampling 
D) Stratified sampling 
E) Convenience sampling 
A) Simple random sampling 
B) Judgment sampling 
C) Systematic sampling 
D) Stratified sampling 
E) Convenience sampling

Question 20

A complete canvass of a population is called a

Accepted Answer

A) sample. 
B) census. 
C) sampling frame. 
D) population. 
E) directory. 
A) sample. 
B) census. 
C) sampling frame. 
D) population. 
E) directory.

Drawing a simple random sample depends mainly on having a good sampling frame.

An advantage of area samples is that the people who live in the same area often share many characteristics.

In a one-stage area sample of 10 blocks from a population of 100 blocks,the probability of any household being included in the sample is

If your population is relatively small,it's a good idea to use which of the following?

Based on the selection of a random number,every sixth block in a city in which the blocks are numbered from 1 to 960 is to be surveyed by contacting each household.This sample is

In simple random sampling,every population unit has an equal chance of being chosen.

The listing of elements from which you'll draw the sample is called the

Which of the following statements does NOT describe a probability sample?

Which of the following is a probability sample?

One indication of homogeneity within strata is the

Which of the following is TRUE?

Which of the following is needed before a confidence interval can be established for a population mean?

When stratifying the population,the characteristics should be as

Compare and contrast probability and nonprobability sampling.

One feature that distinguishes stratified samples from quota samples is that stratified sampling elements are selected while quota sampling elements are selected .

Ten volunteers are requested from your class to test a new bicycle.Of these ten,two are selected at random for the actual tests.The sampling frame consists of

The distinguishing feature of nonprobability sampling plans is that

While giving guidelines to her field interviewing staff,a researcher states,"I want you to interview every tenth customer entering a Kmart store at the following key sites." This is an example of ____ sampling.

A researcher is seeking a representative sample (of size n=50)of Fortune magazine's list of the 500 largest industrial corporations.She randomly decides to begin at company number 4 and then select every 10th company until 50 have been selected.The researcher is using what type of sampling plan?

A complete canvass of a population is called a

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 14: Developing the Sampling Plan

Drawing a simple random sample depends mainly on having a good sampling frame.

An advantage of area samples is that the people who live in the same area often share many characteristics.

In a one-stage area sample of 10 blocks from a population of 100 blocks,the probability of any household being included in the sample is

If your population is relatively small,it's a good idea to use which of the following?

Based on the selection of a random number,every sixth block in a city in which the blocks are numbered from 1 to 960 is to be surveyed by contacting each household.This sample is

In simple random sampling,every population unit has an equal chance of being chosen.

The listing of elements from which you'll draw the sample is called the

Which of the following statements does NOT describe a probability sample?

Which of the following is a probability sample?

One indication of homogeneity within strata is the

Which of the following is TRUE?

Which of the following is needed before a confidence interval can be established for a population mean?

When stratifying the population,the characteristics should be as

Compare and contrast probability and nonprobability sampling.

One feature that distinguishes stratified samples from quota samples is that stratified sampling elements are selected ____ while quota sampling elements are selected ____.

Ten volunteers are requested from your class to test a new bicycle.Of these ten,two are selected at random for the actual tests.The sampling frame consists of

The distinguishing feature of nonprobability sampling plans is that

While giving guidelines to her field interviewing staff,a researcher states,"I want you to interview every tenth customer entering a Kmart store at the following key sites." This is an example of ____ sampling.

A researcher is seeking a representative sample (of size n=50)of Fortune magazine's list of the 500 largest industrial corporations.She randomly decides to begin at company number 4 and then select every 10th company until 50 have been selected.The researcher is using what type of sampling plan?

A complete canvass of a population is called a

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

One feature that distinguishes stratified samples from quota samples is that stratified sampling elements are selected while quota sampling elements are selected .