Question 1

A sampling frame

Accepted Answer

A) is a list of population elements from which the sample will be drawn. 
B) is the list of population elements actually included in the sample. 
C) usually provides biased statistics. 
D) is a form of probability sampling. 
E) is a form of nonprobability sampling. 
A) is a list of population elements from which the sample will be drawn. 
B) is the list of population elements actually included in the sample. 
C) usually provides biased statistics. 
D) is a form of probability sampling. 
E) is a form of nonprobability sampling.

Question 2

Area sampling is a form of

Accepted Answer

A) cluster sampling. 
B) stratified sampling. 
C) quota sampling. 
D) convenience sampling. 
E) simple random sampling. 
A) cluster sampling. 
B) stratified sampling. 
C) quota sampling. 
D) convenience sampling. 
E) simple random sampling.

Question 3

If you enter a shopping mall and notice a researcher handing out surveys to everyone asking their opinion about a possible increase in state sales tax rates,what type of sampling procedure is being used?

Accepted Answer

A) Convenience sample 
B) Implied sample 
C) Simple random sample 
D) Systematic sample 
E) Quota sample 
A) Convenience sample 
B) Implied sample 
C) Simple random sample 
D) Systematic sample 
E) Quota sample

Question 4

In general,populations that are larger in number are easier to locate.

Accepted Answer

A) True 
 B)False

Question 5

With a given precision range,the amount of confidence is indirectly related to the size of the sample.

Accepted Answer

A) True 
 B)False

Question 6

The difference between results obtained from a sample and results that would have been obtained had information been gathered from or about every member of the population is called sampling error.

Accepted Answer

A) True 
 B)False

Question 7

In practice,simple random sampling should be strongly considered

Accepted Answer

A) if the population is small and can be numbered easily. 
B) in telephone surveys where random digit dialing programs may be used to generate numbers. 
C) when population units are stored in an electronic file allowing computer programs to randomly select the sample. 
D) All of these are situations that allow for the practical application of simple random sampling. 
E) None of the situations allow the practical application of simple random sampling. 
A) if the population is small and can be numbered easily. 
B) in telephone surveys where random digit dialing programs may be used to generate numbers. 
C) when population units are stored in an electronic file allowing computer programs to randomly select the sample. 
D) All of these are situations that allow for the practical application of simple random sampling. 
E) None of the situations allow the practical application of simple random sampling.

Question 8

Which of the following is NOT true for simple random sampling?

Accepted Answer

A) Each element has a known chance of being selected. 
B) Each element has a non-zero chance of being selected. 
C) Each element has an equal chance of being selected. 
D) Each combination of n population elements has an equal chance of being selected. 
E) All of these are true statements. 
A) Each element has a known chance of being selected. 
B) Each element has a non-zero chance of being selected. 
C) Each element has an equal chance of being selected. 
D) Each combination of n population elements has an equal chance of being selected. 
E) All of these are true statements.

Question 9

If a newspaper editor asks a reporter to interview thirty males and thirty females from each of three geographical areas of a particular city for a prospective story,what type of sampling procedure is being used?

Accepted Answer

A) Simple random sample 
B) Convenience sample 
C) Quota sample 
D) Systematic sample 
E) Stratified sample 
A) Simple random sample 
B) Convenience sample 
C) Quota sample 
D) Systematic sample 
E) Stratified sample

Question 10

A parameter represents

Accepted Answer

A) the geographical boundary of a population. 
B) certain characteristics of a random sample. 
C) fixed characteristics of a population. 
D) fixed characteristics of a nonprobability sample. 
E) an unbiased estimator of the population mean. 
A) the geographical boundary of a population. 
B) certain characteristics of a random sample. 
C) fixed characteristics of a population. 
D) fixed characteristics of a nonprobability sample. 
E) an unbiased estimator of the population mean.

Question 11

Cluster sampling is limited to situations in which a sampling frame of population units is not readily available.

Accepted Answer

A) True 
 B)False

Question 12

Which sampling plan takes advantage of the fact that,all else equal,smaller samples are required to estimate a population parameter if there is little variation on the characteristic in the group being sampled?

Accepted Answer

A) Area 
B) Stratified 
C) Snowball 
D) Simple random 
E) Quota 
A) Area 
B) Stratified 
C) Snowball 
D) Simple random 
E) Quota

Question 13

The closer we need an estimate to be to the true population,the smaller the sample that will be required,all else equal.

Accepted Answer

A) True 
 B)False

Question 14

Judgment samples are distinguished by the fact that

Accepted Answer

A) those entering the sample happen to be where the study is being done when it is being done. 
B) the proportion of those possessing a given characteristic is balanced against the proportion of the population possessing the characteristic. 
C) each field worker is allowed to judge whether any given respondent would be a good representative of the population. 
D) the sample elements are hand-picked by the investigator because it is expected they can offer the contributions sought. 
E) they are superior to other forms of sampling for descriptive studies. 
A) those entering the sample happen to be where the study is being done when it is being done. 
B) the proportion of those possessing a given characteristic is balanced against the proportion of the population possessing the characteristic. 
C) each field worker is allowed to judge whether any given respondent would be a good representative of the population. 
D) the sample elements are hand-picked by the investigator because it is expected they can offer the contributions sought. 
E) they are superior to other forms of sampling for descriptive studies.

Question 15

Population variance is

Accepted Answer

A) an unbiased estimator of sample variance. 
B) equivalent to the standard error of the mean. 
C) always unknown when using probability sampling. 
D) a measure of the spread of values from their mean. 
E) always known when using probability sampling. 
A) an unbiased estimator of sample variance. 
B) equivalent to the standard error of the mean. 
C) always unknown when using probability sampling. 
D) a measure of the spread of values from their mean. 
E) always known when using probability sampling.

Question 16

If you decided to interview members of your class with regard to issues relating to the university and college life,you would have selected the ____ as a means of sampling members of the total population.

Accepted Answer

A) simple random sample 
B) stratified random sample 
C) cluster (area)sample 
D) convenience sample 
E) quota sample 
A) simple random sample 
B) stratified random sample 
C) cluster (area)sample 
D) convenience sample 
E) quota sample

Question 17

Which of the following factors affect the size of a sample needed when working with a probabilistic sample?

Accepted Answer

A) The amount of diversity or variation of the parameter in question within the population 
B) How precise the estimate must be 
C) The degree of confidence you'd like to have 
D) All of these are correct. 
E) None of these are correct. 
A) The amount of diversity or variation of the parameter in question within the population 
B) How precise the estimate must be 
C) The degree of confidence you'd like to have 
D) All of these are correct. 
E) None of these are correct.

Question 18

Which of the following is NOT a probability sample?

Accepted Answer

A) Simple random sample 
B) Stratified sample 
C) Cluster sample 
D) Judgment sample 
E) All of these are probability samples. 
A) Simple random sample 
B) Stratified sample 
C) Cluster sample 
D) Judgment sample 
E) All of these are probability samples.

Question 19

Judgment samples are best used for

Accepted Answer

A) causal research. 
B) exploratory research. 
C) hypothesis testing. 
D) descriptive research. 
E) experimental designs. 
A) causal research. 
B) exploratory research. 
C) hypothesis testing. 
D) descriptive research. 
E) experimental designs.

Question 20

Using probability sampling,Sam collected data on the number of dogs owned in each household in the Houston area.He analyzed his data and determined that 1.3 dogs are owned in each household.He might conclude from this information that there is a probability that at least one dog is owned by every household in Texas.Sam used ____ to draw this conclusion.

Accepted Answer

A) statistical inference 
B) intuition 
C) crystal ball inference 
D) intention processing 
E) perceptual mapping 
A) statistical inference 
B) intuition 
C) crystal ball inference 
D) intention processing 
E) perceptual mapping

A sampling frame

Area sampling is a form of

If you enter a shopping mall and notice a researcher handing out surveys to everyone asking their opinion about a possible increase in state sales tax rates,what type of sampling procedure is being used?

In general,populations that are larger in number are easier to locate.

With a given precision range,the amount of confidence is indirectly related to the size of the sample.

The difference between results obtained from a sample and results that would have been obtained had information been gathered from or about every member of the population is called sampling error.

In practice,simple random sampling should be strongly considered

Which of the following is NOT true for simple random sampling?

If a newspaper editor asks a reporter to interview thirty males and thirty females from each of three geographical areas of a particular city for a prospective story,what type of sampling procedure is being used?

A parameter represents

Cluster sampling is limited to situations in which a sampling frame of population units is not readily available.

Which sampling plan takes advantage of the fact that,all else equal,smaller samples are required to estimate a population parameter if there is little variation on the characteristic in the group being sampled?

The closer we need an estimate to be to the true population,the smaller the sample that will be required,all else equal.

Judgment samples are distinguished by the fact that

Population variance is

If you decided to interview members of your class with regard to issues relating to the university and college life,you would have selected the ____ as a means of sampling members of the total population.

Which of the following factors affect the size of a sample needed when working with a probabilistic sample?

Which of the following is NOT a probability sample?

Judgment samples are best used for

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 14: Developing the Sampling Plan

A sampling frame

Area sampling is a form of

If you enter a shopping mall and notice a researcher handing out surveys to everyone asking their opinion about a possible increase in state sales tax rates,what type of sampling procedure is being used?

In general,populations that are larger in number are easier to locate.

With a given precision range,the amount of confidence is indirectly related to the size of the sample.

The difference between results obtained from a sample and results that would have been obtained had information been gathered from or about every member of the population is called sampling error.

In practice,simple random sampling should be strongly considered

Which of the following is NOT true for simple random sampling?

If a newspaper editor asks a reporter to interview thirty males and thirty females from each of three geographical areas of a particular city for a prospective story,what type of sampling procedure is being used?

A parameter represents

Cluster sampling is limited to situations in which a sampling frame of population units is not readily available.

Which sampling plan takes advantage of the fact that,all else equal,smaller samples are required to estimate a population parameter if there is little variation on the characteristic in the group being sampled?

The closer we need an estimate to be to the true population,the smaller the sample that will be required,all else equal.

Judgment samples are distinguished by the fact that

Population variance is

If you decided to interview members of your class with regard to issues relating to the university and college life,you would have selected the ____ as a means of sampling members of the total population.

Which of the following factors affect the size of a sample needed when working with a probabilistic sample?

Which of the following is NOT a probability sample?

Judgment samples are best used for

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters