Question 1

In descriptive research,most of the items included in a questionnaire are likely to be

Accepted Answer

A) precoded. 
B) closed-ended. 
C) open-ended. 
D) exhaustive. 
E) mutually exclusive. 
A) precoded. 
B) closed-ended. 
C) open-ended. 
D) exhaustive. 
E) mutually exclusive.

Question 2

Which of the following is NOT one of the steps that must happen before data can be analyzed?

Accepted Answer

A) Editing the data 
B) Coding the data 
C) Interpreting the data 
D) Building the data file 
E) Cleaning the data 
A) Editing the data 
B) Coding the data 
C) Interpreting the data 
D) Building the data file 
E) Cleaning the data

Question 3

The most difficult questions to code are questions using the Likert scales.

Accepted Answer

A) True 
 B)False

Question 4

The BEST way to handle missing items when analyzing the data is to

Accepted Answer

A) leave the item blank and report the number blank as a separate category. 
B) eliminate the case with the missing item in analyses using the variable. 
C) substitute values for the missing item. 
D) eliminate the case from all further analyses. 
E) There is no single best way for handling missing items. 
A) leave the item blank and report the number blank as a separate category. 
B) eliminate the case with the missing item in analyses using the variable. 
C) substitute values for the missing item. 
D) eliminate the case from all further analyses. 
E) There is no single best way for handling missing items.

Question 5

You are coding a survey that asks the question "Please tell us your age: _____",where the respondent fills in the blank with a number corresponding to his or her age. The best way to code this information is

Accepted Answer

A) using narrow categories,such as the following: Under 18,19-21,22-25,26-29,30-33,etc. 
B) recording the actual age. 
C) using broad categories,such as the following: Under 20,20-29,30-39,40-49,etc. 
D) None of these are correct. 
E) All of these are correct. 
A) using narrow categories,such as the following: Under 18,19-21,22-25,26-29,30-33,etc. 
B) recording the actual age. 
C) using broad categories,such as the following: Under 20,20-29,30-39,40-49,etc. 
D) None of these are correct. 
E) All of these are correct.

Question 6

What is the best way to code data from a survey that contains many open-ended,exploratory questions in order to reduce bias?

Accepted Answer

A) Use the most experienced researcher to do the coding 
B) Use two researchers to do the coding and have them compare their results 
C) Use any researcher but have him or her double-check the coding 
D) Use computer software to do the coding 
E) Use an outside researcher who is unfamiliar with the project to do the coding 
A) Use the most experienced researcher to do the coding 
B) Use two researchers to do the coding and have them compare their results 
C) Use any researcher but have him or her double-check the coding 
D) Use computer software to do the coding 
E) Use an outside researcher who is unfamiliar with the project to do the coding

Question 7

Compare and contrast the various methods or options for dealing with missing data in analyses.

Accepted Answer

Several methods or options exist,includi

Question 8

The coding process involves considerable effort on the part of the coder when the question type is closed-ended.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements about open-ended questions is FALSE?

Accepted Answer

A) Precoding is not necessary. 
B) Response categories are provided for respondents. 
C) There are multiple legitimate responses. 
D) When categorizing open-ended responses,it is often necessary to include an "other" category. 
E) All of these statements about open-ended questions are true. 
A) Precoding is not necessary. 
B) Response categories are provided for respondents. 
C) There are multiple legitimate responses. 
D) When categorizing open-ended responses,it is often necessary to include an "other" category. 
E) All of these statements about open-ended questions are true.

Question 10

A data-entry operator was having a bad day while inputting data from your research project.He occasionally entered "9" when meaning to enter "3".This is an example of a(n)

Accepted Answer

A) excusable error. 
B) blunder. 
C) codebook error. 
D) outlier. 
E) nonresponse error. 
A) excusable error. 
B) blunder. 
C) codebook error. 
D) outlier. 
E) nonresponse error.

Question 11

The most difficult type of responses to code are

Accepted Answer

A) close-ended,multiple response (e.g.,"Check all that apply")questions. 
B) open-ended,exploratory questions. 
C) close-ended,single response questions. 
D) open-ended,factual questions. 
E) None of these are correct. 
A) close-ended,multiple response (e.g.,"Check all that apply")questions. 
B) open-ended,exploratory questions. 
C) close-ended,single response questions. 
D) open-ended,factual questions. 
E) None of these are correct.

Question 12

Which of the following is NOT a recommended coding convention?

Accepted Answer

A) Use as many columns as necessary for the field 
B) Locate only one character in each column 
C) Use alphabetic codes if possible 
D) Use consistent codes for similar types of responses 
E) Code in an identification number for each questionnaire 
A) Use as many columns as necessary for the field 
B) Locate only one character in each column 
C) Use alphabetic codes if possible 
D) Use consistent codes for similar types of responses 
E) Code in an identification number for each questionnaire

Question 13

In a job satisfaction survey,respondents were asked to indicate how many years they had worked for the company.One respondent wrote "ten months" in response to the item.A conversion of the answer to the correct unit of time (years)would be most likely to take place during the

Accepted Answer

A) building of the data file. 
B) editing process. 
C) coding process. 
D) data analysis. 
E) collection phase. 
A) building of the data file. 
B) editing process. 
C) coding process. 
D) data analysis. 
E) collection phase.

Question 14

The codebook is essentially a map to help the researcher navigate from data collection to data editing.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following might NOT be an appropriate strategy for dealing with missing information on a questionnaire?

Accepted Answer

A) Throw out the entire questionnaire 
B) Overlook the missing information and code the remaining answers 
C) Substitute information based on the responses of similar respondents 
D) None of these are appropriate. 
E) All of these might be appropriate. 
A) Throw out the entire questionnaire 
B) Overlook the missing information and code the remaining answers 
C) Substitute information based on the responses of similar respondents 
D) None of these are appropriate. 
E) All of these might be appropriate.

Question 16

The location of each variable in the data array and the way in which it was coded are contained in a

Accepted Answer

A) diary. 
B) random file. 
C) codebook. 
D) focus group. 
E) catalog. 
A) diary. 
B) random file. 
C) codebook. 
D) focus group. 
E) catalog.

Question 17

Which of the following statements about the coding process is FALSE?

Accepted Answer

A) During the coding process,data is categorized. 
B) Raw data are transformed into symbols during the coding process. 
C) Coding involves judgment on the part of the coder. 
D) The coding process occurs almost automatically. 
E) All of these statements about the coding process are true. 
A) During the coding process,data is categorized. 
B) Raw data are transformed into symbols during the coding process. 
C) Coding involves judgment on the part of the coder. 
D) The coding process occurs almost automatically. 
E) All of these statements about the coding process are true.

Question 18

Optical scanning uses scanner technology to "read" responses on paper surveys and then stores these responses in a data file.

Accepted Answer

A) True 
 B)False

Question 19

The purpose of the coding process is to

Accepted Answer

A) transform raw data into symbols. 
B) encrypt the raw data so that it is secure from unauthorized use. 
C) determine if the raw data meets minimum quality standards. 
D) detect incorrect or invalid responses. 
E) separate completed questionnaires from incomplete ones. 
A) transform raw data into symbols. 
B) encrypt the raw data so that it is secure from unauthorized use. 
C) determine if the raw data meets minimum quality standards. 
D) detect incorrect or invalid responses. 
E) separate completed questionnaires from incomplete ones.

Question 20

Which of the following is a recommended strategy for handling missing data?

Accepted Answer

A) Eliminate case(s)with missing item(s)from all further analyses 
B) Eliminate the case with the missing item in analyses using the variable 
C) Substitute values for the missing items 
D) Contact the respondent again 
E) All of these could be used. 
A) Eliminate case(s)with missing item(s)from all further analyses 
B) Eliminate the case with the missing item in analyses using the variable 
C) Substitute values for the missing items 
D) Contact the respondent again 
E) All of these could be used.

In descriptive research,most of the items included in a questionnaire are likely to be

Which of the following is NOT one of the steps that must happen before data can be analyzed?

The most difficult questions to code are questions using the Likert scales.

The BEST way to handle missing items when analyzing the data is to

You are coding a survey that asks the question "Please tell us your age: _____",where the respondent fills in the blank with a number corresponding to his or her age. The best way to code this information is

What is the best way to code data from a survey that contains many open-ended,exploratory questions in order to reduce bias?

Compare and contrast the various methods or options for dealing with missing data in analyses.

The coding process involves considerable effort on the part of the coder when the question type is closed-ended.

Which of the following statements about open-ended questions is FALSE?

A data-entry operator was having a bad day while inputting data from your research project.He occasionally entered "9" when meaning to enter "3".This is an example of a(n)

The most difficult type of responses to code are

Which of the following is NOT a recommended coding convention?

In a job satisfaction survey,respondents were asked to indicate how many years they had worked for the company.One respondent wrote "ten months" in response to the item.A conversion of the answer to the correct unit of time (years)would be most likely to take place during the

The codebook is essentially a map to help the researcher navigate from data collection to data editing.

Which of the following might NOT be an appropriate strategy for dealing with missing information on a questionnaire?

The location of each variable in the data array and the way in which it was coded are contained in a

Which of the following statements about the coding process is FALSE?

Optical scanning uses scanner technology to "read" responses on paper surveys and then stores these responses in a data file.

The purpose of the coding process is to

Which of the following is a recommended strategy for handling missing data?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 16: Data Preparation for Analysis

In descriptive research,most of the items included in a questionnaire are likely to be

Which of the following is NOT one of the steps that must happen before data can be analyzed?

The most difficult questions to code are questions using the Likert scales.

The BEST way to handle missing items when analyzing the data is to

You are coding a survey that asks the question "Please tell us your age: _____",where the respondent fills in the blank with a number corresponding to his or her age. The best way to code this information is

What is the best way to code data from a survey that contains many open-ended,exploratory questions in order to reduce bias?

Compare and contrast the various methods or options for dealing with missing data in analyses.

The coding process involves considerable effort on the part of the coder when the question type is closed-ended.

Which of the following statements about open-ended questions is FALSE?

A data-entry operator was having a bad day while inputting data from your research project.He occasionally entered "9" when meaning to enter "3".This is an example of a(n)

The most difficult type of responses to code are

Which of the following is NOT a recommended coding convention?

In a job satisfaction survey,respondents were asked to indicate how many years they had worked for the company.One respondent wrote "ten months" in response to the item.A conversion of the answer to the correct unit of time (years)would be most likely to take place during the

The codebook is essentially a map to help the researcher navigate from data collection to data editing.

Which of the following might NOT be an appropriate strategy for dealing with missing information on a questionnaire?

The location of each variable in the data array and the way in which it was coded are contained in a

Which of the following statements about the coding process is FALSE?

Optical scanning uses scanner technology to "read" responses on paper surveys and then stores these responses in a data file.

The purpose of the coding process is to

Which of the following is a recommended strategy for handling missing data?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters