Question 1

Which of the following might indicate that a respondent lacked interest in a questionnaire?

Accepted Answer

A) Check marks are not within the boxes provided. 
B) Scribbles on the questionnaire 
C) Spills on the questionnaire 
D) It's unlikely that these mistakes occur due to lack of interest. 
E) All of these examples may indicate a lack of respondent interest. 
A) Check marks are not within the boxes provided. 
B) Scribbles on the questionnaire 
C) Spills on the questionnaire 
D) It's unlikely that these mistakes occur due to lack of interest. 
E) All of these examples may indicate a lack of respondent interest.

Question 2

Which of the following is NOT a step in coding open-ended responses?

Accepted Answer

A) Identify separate responses given by each individual 
B) Specify categories into which the responses can be placed 
C) Place each response into as many categories as possible 
D) Assess the degree of agreement between multiple coders 
E) All of these are steps in the process of coding open-ended responses. 
A) Identify separate responses given by each individual 
B) Specify categories into which the responses can be placed 
C) Place each response into as many categories as possible 
D) Assess the degree of agreement between multiple coders 
E) All of these are steps in the process of coding open-ended responses.

Question 3

An error that arises during editing,coding,or data entry is called a blunder.

Accepted Answer

A) True 
 B)False

Question 4

A respondent indicated she redeemed a coupon at Walmart last week but later indicated that she had not visited a Walmart in over two weeks.This type of response poses a problem of

Accepted Answer

A) completeness. 
B) legibility. 
C) comprehensibility. 
D) consistency. 
E) uniformity. 
A) completeness. 
B) legibility. 
C) comprehensibility. 
D) consistency. 
E) uniformity.

Question 5

On most projects,frequencies should initially be run on all variables to help identify blunders.

Accepted Answer

A) True 
 B)False

Question 6

Coding transforms raw data into ____ that may be ____.

Accepted Answer

A) secondary data,tabulated 
B) symbols,manipulated 
C) accessible form,automatically retrieved 
D) tables,easily perceived 
E) tables,analyzed for relationships between variables 
A) secondary data,tabulated 
B) symbols,manipulated 
C) accessible form,automatically retrieved 
D) tables,easily perceived 
E) tables,analyzed for relationships between variables

Question 7

Which of the following are valid software applications an analyst might use to build the data file?

Accepted Answer

A) Word processing software 
B) Database software 
C) Spreadsheet software 
D) Statistical packages such as SPSS 
E) All of these are correct. 
A) Word processing software 
B) Database software 
C) Spreadsheet software 
D) Statistical packages such as SPSS 
E) All of these are correct.

Question 8

Which of the following strategies for handling missing data makes maximum use of the data?

Accepted Answer

A) Substituting values for the missing data 
B) Reporting the number of blanks as a separate category 
C) Eliminating the case with the missing data in analyses using the variable(s)for which data is missing 
D) Eliminating questionnaires with missing data 
E) None of these are correct. 
A) Substituting values for the missing data 
B) Reporting the number of blanks as a separate category 
C) Eliminating the case with the missing data in analyses using the variable(s)for which data is missing 
D) Eliminating questionnaires with missing data 
E) None of these are correct.

Question 9

The editing process involves

Accepted Answer

A) the inspection of the data received from each sample element. 
B) the correction of the data received from each sample element. 
C) the transformation of the raw data received from each sample element into symbols. 
D) All of these are correct. 
E) the inspection and correction of the data received from each sample element. 
A) the inspection of the data received from each sample element. 
B) the correction of the data received from each sample element. 
C) the transformation of the raw data received from each sample element into symbols. 
D) All of these are correct. 
E) the inspection and correction of the data received from each sample element.

Question 10

Which of the following is FALSE with respect to the coding of open-ended questions?

Accepted Answer

A) The use of several coders can lead to inconsistent treatment of answers. 
B) Open-ended questions are generally more difficult to code than closed-ended questions. 
C) The coder must determine categories on the basis of answers that are not always anticipated. 
D) Coding open-ended questions is typically less expensive than coding closed-ended questions. 
E) When the task requires multiple coders,each coder should be assigned parts of the questionnaire for all questionnaires rather than a subset of the questionnaires. 
A) The use of several coders can lead to inconsistent treatment of answers. 
B) Open-ended questions are generally more difficult to code than closed-ended questions. 
C) The coder must determine categories on the basis of answers that are not always anticipated. 
D) Coding open-ended questions is typically less expensive than coding closed-ended questions. 
E) When the task requires multiple coders,each coder should be assigned parts of the questionnaire for all questionnaires rather than a subset of the questionnaires.

Question 11

You have just completed data collection for a research project.Which of the following is the first thing you should do with the data?

Accepted Answer

A) Build a data file 
B) Determine the categories or classes you'll use to code open-ended questions 
C) Examine the data to detect and resolve incorrect,missing,or incomplete responses 
D) Run frequencies on the data to check for blunders 
E) Develop your codebook to document how raw data is coded in the data file 
A) Build a data file 
B) Determine the categories or classes you'll use to code open-ended questions 
C) Examine the data to detect and resolve incorrect,missing,or incomplete responses 
D) Run frequencies on the data to check for blunders 
E) Develop your codebook to document how raw data is coded in the data file

Question 12

Multiple coders are recommended for all of the following reasons EXCEPT:

Accepted Answer

A) The use of multiple coders can shorten the amount of time it takes to code. 
B) Multiple coders can help reduce bias in the interpretation of different responses. 
C) Results can easily be compared to ensure agreement among coders. 
D) The use of multiple coders makes the coding process less expensive. 
E) All of these are legitimate reasons for using multiple coders. 
A) The use of multiple coders can shorten the amount of time it takes to code. 
B) Multiple coders can help reduce bias in the interpretation of different responses. 
C) Results can easily be compared to ensure agreement among coders. 
D) The use of multiple coders makes the coding process less expensive. 
E) All of these are legitimate reasons for using multiple coders.

Question 13

Blunders are errors that occur during editing,coding,and especially data entry.

Accepted Answer

A) True 
 B)False

Which of the following might indicate that a respondent lacked interest in a questionnaire?

Which of the following is NOT a step in coding open-ended responses?

An error that arises during editing,coding,or data entry is called a blunder.

A respondent indicated she redeemed a coupon at Walmart last week but later indicated that she had not visited a Walmart in over two weeks.This type of response poses a problem of

On most projects,frequencies should initially be run on all variables to help identify blunders.

Coding transforms raw data into that may be .

Which of the following are valid software applications an analyst might use to build the data file?

Which of the following strategies for handling missing data makes maximum use of the data?

The editing process involves

Which of the following is FALSE with respect to the coding of open-ended questions?

You have just completed data collection for a research project.Which of the following is the first thing you should do with the data?

Multiple coders are recommended for all of the following reasons EXCEPT:

Blunders are errors that occur during editing,coding,and especially data entry.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 16: Data Preparation for Analysis

Which of the following might indicate that a respondent lacked interest in a questionnaire?

Which of the following is NOT a step in coding open-ended responses?

An error that arises during editing,coding,or data entry is called a blunder.

A respondent indicated she redeemed a coupon at Walmart last week but later indicated that she had not visited a Walmart in over two weeks.This type of response poses a problem of

On most projects,frequencies should initially be run on all variables to help identify blunders.

Coding transforms raw data into ____ that may be ____.

Which of the following are valid software applications an analyst might use to build the data file?

Which of the following strategies for handling missing data makes maximum use of the data?

The editing process involves

Which of the following is FALSE with respect to the coding of open-ended questions?

You have just completed data collection for a research project.Which of the following is the first thing you should do with the data?

Multiple coders are recommended for all of the following reasons EXCEPT:

Blunders are errors that occur during editing,coding,and especially data entry.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Coding transforms raw data into that may be .