Exam 2: Information Systems and Knowledge Management

CompuStat,which publishes financial data,such as income statements and balance sheets,is an example of which type of database?

Timeliness means that the data are not more than a few years old.

____________________ data refers to the accumulated records resulting from point of sale data recordings.

Data files in cloud storage can only be accessed through a company's Intranet.

Procter & Gamble regularly monitors trends and information posted about their products and brands by consumers on several Web sites.Which source of data input does this represent?

An organization's salesforce frequently provides important marketing intelligence information.

An Internet user sets up his computer so that it will send him regular news about his favorite professional football team.What application is in use?

Which technique covertly discovers and records the websites that consumers visit?

A data warehouse is the multitiered computer storehouse of current and historical data.

Laurie finds the perfect sweater on Talbot's Web site during its season's clearance sale,but is unable to purchase it in her size.The following year,Talbot's sends Laurie an email notifying her of a similar sweater in the same style and color.Talbot's has linked computerized data sources to statistical tools to search for relationships that will produce more effective marketing communications,which is an example of ____.

An example of behavioral tracking is ____.

A Web site address that Web browsers recognize is called a(n)____.

A decision support system requires databases but not software.

Yahoo! and Google are examples of ____.

Electronic data interchange (EDI)refers to linking computerized data sources to statistical tools that can search for predictive relationships and trends,allowing for more accurate predictions of consumers' opinions and actions.

UPC refers to bar-coded information containing product information that can be read by optical scanners.

____________________ technology refers to users requesting information from a Web page and the browser,and then determining a response.

When you visit Web sites,most likely,a small computer file that records your Web usage history is created.This small computer file is called a(n)____.

Which term refers to an organized collection of computer hardware,software,data,and personnel designed to capture,store,update,manipulate,analyze,and immediately display information about worldwide business activities?

Parties that furnish information on the World Wide Web are called ____.