Exam 21: Multivariate Data Analysis: Analytics With Interdependence Techniques
Exam 1: The Role of Marketing Research75 Questions
Exam 2: Information Systems and Knowledge Management75 Questions
Exam 3: The Marketing Research Process75 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues75 Questions
Exam 5: Qualitative Research Tools75 Questions
Exam 6: Secondary Data Research in a Digital Age75 Questions
Exam 7: Survey Research75 Questions
Exam 8: Observation75 Questions
Exam 9: Conducting Marketing Experiments75 Questions
Exam 10: Measurement and Attitude Scaling75 Questions
Exam 11: Questionnaire Design75 Questions
Exam 12: Sampling Designs and Sampling Procedures75 Questions
Exam 13: Big Data Basics: Describing Samples and Populations75 Questions
Exam 14: Basic Data Analysis75 Questions
Exam 15: Testing for Differences Between Groups and for Predictive Relationships75 Questions
Exam 16: Communicating Research Results75 Questions
Exam 17: Beyond the Basics in Basic Data Analysis75 Questions
Exam 18: Advanced Topics in Linear Analytics75 Questions
Exam 19: Testing Hypotheses With Glm Procedures75 Questions
Exam 20: Introducing Multivariate Data Analysis75 Questions
Exam 21: Multivariate Data Analysis: Analytics With Interdependence Techniques75 Questions
Exam 22: Primer on Structural Equations Modeling75 Questions
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The error variance is the source of variance that is external to variables or factors such as faulty measurement or other error sources.
(True/False)
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Multivariate statistical techniques fall into two broad categories of using dependence and interdependence techniques.
(True/False)
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A researcher who is uncertain about the number of factors and which variables belong to each factor might pursue ____.
(Multiple Choice)
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In factor analysis,"communality" is a measure of the percentage of a variable's variation that can be explained by the factors.
(True/False)
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Multivariate statistics that make no distinction between independent and dependent variables and seek to identify the underlying structure of a set of data are known as ____________________ techniques.
(Short Answer)
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Which type of variance is unique to each individual variable?
(Multiple Choice)
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All of the following are examples of interdependence methods of analysis EXCEPT ____.
(Multiple Choice)
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Which statistical technique identifies components based on all three sources of variance?
(Multiple Choice)
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A factor loading indicates how strongly a measured variable is correlated with a factor.
(True/False)
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In cluster analysis,each cluster should have low internal homogeneity and high external heterogeneity.
(True/False)
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What are the two important pieces of information that exploratory factor analysis provides?
(Essay)
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