Question 1

In a bar chart depicting a percentage distribution,"high variability" is noted when:

Accepted Answer

A) the bars are roughly equal 
B) one bar is much larger than all the other bars 
C) two or more bars are much larger than all the other bars 
D) the bars are divided into sub-bars 
E) none of the above; a bar chart cannot show variability 
A) the bars are roughly equal 
B) one bar is much larger than all the other bars 
C) two or more bars are much larger than all the other bars 
D) the bars are divided into sub-bars 
E) none of the above; a bar chart cannot show variability

Question 2

Which of the following best describes a data set?

Accepted Answer

A) the creation of a computer file that holds output of statistical analyses on all of the questionnaires deemed suitable for analysis 
B) identification of codes that pertain to the possible responses for each question on the questionnaire 
C) identification of all the variable names and code numbers associated with each possible response to each question making up the data set 
D) a matrix of numbers and other representations that include all of the relevant answers by all of the respondents in a survey 
E) none of the above 
A) the creation of a computer file that holds output of statistical analyses on all of the questionnaires deemed suitable for analysis 
B) identification of codes that pertain to the possible responses for each question on the questionnaire 
C) identification of all the variable names and code numbers associated with each possible response to each question making up the data set 
D) a matrix of numbers and other representations that include all of the relevant answers by all of the respondents in a survey 
E) none of the above

Question 3

Which of the following is/are functions of data analysis?

Accepted Answer

A) answers the question asked 
B) summarizes, generalizes, and computes variances 
C) summarizes, generalizes, compares differences, and relates underlying patterns 
D) summarizes, harmonizes, and strategizes data in a way that solves problems 
E) computes, transforms, resolves 
A) answers the question asked 
B) summarizes, generalizes, and computes variances 
C) summarizes, generalizes, compares differences, and relates underlying patterns 
D) summarizes, harmonizes, and strategizes data in a way that solves problems 
E) computes, transforms, resolves

Question 4

The range identifies the maximum and the minimum,and you can do a quick mental calculation to see how many units are in between.

Accepted Answer

A) True 
 B)False

Question 5

The expression of how similar respondents are to one another is referred to as ________.

Accepted Answer

A) typical response identification 
B) central tendency 
C) variability 
D) mean 
E) ANOVA 
A) typical response identification 
B) central tendency 
C) variability 
D) mean 
E) ANOVA

Question 6

Which of the following is NOT true of frequency and percentage distributions?

Accepted Answer

A) They quickly communicate how many respondents voted for each of the different answers for a question. 
B) They reveal how much agreement or disagreement there is among the respondents. 
C) They express the variability of the respondents' responses. 
D) The frequency distribution is preferred over percentages because frequencies are intuitive and easy to handle. 
E) They are tabulations of the responses to a categorical scale question in a survey. 
A) They quickly communicate how many respondents voted for each of the different answers for a question. 
B) They reveal how much agreement or disagreement there is among the respondents. 
C) They express the variability of the respondents' responses. 
D) The frequency distribution is preferred over percentages because frequencies are intuitive and easy to handle. 
E) They are tabulations of the responses to a categorical scale question in a survey.

Question 7

If our research objective is to summarize the data in the sample,we should use percentages if the variable has a metric scale.

Accepted Answer

A) True 
 B)False

Question 8

American Express executives wish to know if there is an association between credit card balance carried and the number of credit cards owned.This is an example of:

Accepted Answer

A) summarizing 
B) generalizing 
C) comparing 
D) relating 
E) type II error 
A) summarizing 
B) generalizing 
C) comparing 
D) relating 
E) type II error

Question 9

Describing the typical response is referred to as:

Accepted Answer

A) typical response identification 
B) central tendency 
C) variability 
D) mean 
E) ANOVA 
A) typical response identification 
B) central tendency 
C) variability 
D) mean 
E) ANOVA

Question 10

Which of the following is the best description of data analysis?

Accepted Answer

A) the process of describing data in statistical terms, such as p values and degrees of freedom 
B) the process of describing data by computing a small number of measures that characterize the data set in ways that are meaningful to the client 
C) the process of describing data so that they communicate the answer to the client and also allow the client to exercise his or her statistical skills 
D) orthogonal manipulation of data 
E) honorthological manipulation of data 
A) the process of describing data in statistical terms, such as p values and degrees of freedom 
B) the process of describing data by computing a small number of measures that characterize the data set in ways that are meaningful to the client 
C) the process of describing data so that they communicate the answer to the client and also allow the client to exercise his or her statistical skills 
D) orthogonal manipulation of data 
E) honorthological manipulation of data

Question 11

±2.58 standard deviations describes the range in which 95% of the area underneath the curve is found.

Accepted Answer

A) True 
 B)False

Question 12

The summary of the percent of times each and every category appears for the entire sample is called the:

Accepted Answer

A) mode 
B) mean 
C) categorical percentage rate 
D) percentage distribution 
E) frequency distribution 
A) mode 
B) mean 
C) categorical percentage rate 
D) percentage distribution 
E) frequency distribution

Question 13

American Express executives hypothesize that 40% of college students own an American Express credit card.Testing this hypothesis is an example of:

Accepted Answer

A) summarizing 
B) generalizing 
C) comparing 
D) relating 
E) type I error 
A) summarizing 
B) generalizing 
C) comparing 
D) relating 
E) type I error

Question 14

If you find the range to be very wide,it signals that the average may not be typical of most respondents.

Accepted Answer

A) True 
 B)False

In a bar chart depicting a percentage distribution,"high variability" is noted when:

Which of the following best describes a data set?

Which of the following is/are functions of data analysis?

The range identifies the maximum and the minimum,and you can do a quick mental calculation to see how many units are in between.

The expression of how similar respondents are to one another is referred to as ________.

Which of the following is NOT true of frequency and percentage distributions?

If our research objective is to summarize the data in the sample,we should use percentages if the variable has a metric scale.

American Express executives wish to know if there is an association between credit card balance carried and the number of credit cards owned.This is an example of:

Describing the typical response is referred to as:

Which of the following is the best description of data analysis?

±2.58 standard deviations describes the range in which 95% of the area underneath the curve is found.

The summary of the percent of times each and every category appears for the entire sample is called the:

American Express executives hypothesize that 40% of college students own an American Express credit card.Testing this hypothesis is an example of:

If you find the range to be very wide,it signals that the average may not be typical of most respondents.

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters

Exam 11: Summarizing Your Data

In a bar chart depicting a percentage distribution,"high variability" is noted when:

Which of the following best describes a data set?

Which of the following is/are functions of data analysis?

The range identifies the maximum and the minimum,and you can do a quick mental calculation to see how many units are in between.

The expression of how similar respondents are to one another is referred to as ________.

Which of the following is NOT true of frequency and percentage distributions?

If our research objective is to summarize the data in the sample,we should use percentages if the variable has a metric scale.

American Express executives wish to know if there is an association between credit card balance carried and the number of credit cards owned.This is an example of:

Describing the typical response is referred to as:

Which of the following is the best description of data analysis?

±2.58 standard deviations describes the range in which 95% of the area underneath the curve is found.

The summary of the percent of times each and every category appears for the entire sample is called the:

American Express executives hypothesize that 40% of college students own an American Express credit card.Testing this hypothesis is an example of:

If you find the range to be very wide,it signals that the average may not be typical of most respondents.

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters