Question 1

Which of the following is listed in your textbook as an advantage of person-administered surveys?

Accepted Answer

A) speed 
B) error-free interviews 
C) use of pictures, videos, and graphics 
D) real-time capture of data 
E) rapport 
A) speed 
B) error-free interviews 
C) use of pictures, videos, and graphics 
D) real-time capture of data 
E) rapport

Question 2

Which of the following is NOT one of the problems associated with traditional telephone interviews?

Accepted Answer

A) mistakes in administering the questions 
B) insufficient call back for not-at-homes 
C) dishonest interviewers 
D) quality control being limited 
E) the expense of telephone interviewing 
A) mistakes in administering the questions 
B) insufficient call back for not-at-homes 
C) dishonest interviewers 
D) quality control being limited 
E) the expense of telephone interviewing

Question 3

A(n)________ is a self-administered questionnaire left with the respondent to fill out.The administrator may return at a later time to pick up the completed questionnaire,or it may be mailed in.

Accepted Answer

A) mail survey 
B) online survey 
C) drop-off survey 
D) in-home interview 
E) in-office interview 
A) mail survey 
B) online survey 
C) drop-off survey 
D) in-home interview 
E) in-office interview

Question 4

Which of the following involves interviews with a large number of respondents using a predesigned questionnaire?

Accepted Answer

A) observation 
B) eye-movement 
C) physiological measurement 
D) survey 
E) all of the above 
A) observation 
B) eye-movement 
C) physiological measurement 
D) survey 
E) all of the above

Question 5

Which of the following is NOT true of a drop-off survey?

Accepted Answer

A) The respondent is told the questionnaire is self-explanatory. 
B) The questionnaire will be left and filled out at the respondent's leisure. 
C) The representative might return to pick up the questionnaire. 
D) The respondent may be instructed to complete and return it by prepaid mail. 
E) Normally, the representative will return the following week to pick up the completed questionnaire. 
A) The respondent is told the questionnaire is self-explanatory. 
B) The questionnaire will be left and filled out at the respondent's leisure. 
C) The representative might return to pick up the questionnaire. 
D) The respondent may be instructed to complete and return it by prepaid mail. 
E) Normally, the representative will return the following week to pick up the completed questionnaire.

Question 6

Telephone surveys have the disadvantage of being associated with telemarketing.

Accepted Answer

A) True 
 B)False

Question 7

Online surveys are generally believed to effect response quality equal to telephone or mail surveys.

Accepted Answer

A) True 
 B)False

Question 8

Which is a self-administered survey?

Accepted Answer

A) group self-administered survey 
B) in home surveys 
C) telephone surveys 
D) CATI surveys 
E) dual data collection 
A) group self-administered survey 
B) in home surveys 
C) telephone surveys 
D) CATI surveys 
E) dual data collection

Question 9

Which of the following data collection modes allows for recruitment and training to be conducted at a central location,monitoring of the actual interviews by a supervisor,checking completed interviews "on the spot" and offers control of interviewers' schedules?

Accepted Answer

A) drop-off survey 
B) CATI or CAPS 
C) central location telephone interviewing 
D) traditional telephone interviewing 
E) in-office interviewing 
A) drop-off survey 
B) CATI or CAPS 
C) central location telephone interviewing 
D) traditional telephone interviewing 
E) in-office interviewing

Question 10

An advantage of in-office interviews is that they have low costs.

Accepted Answer

A) True 
 B)False

Question 11

Which type of interview technique offers the advantages of cost,quality and speed?

Accepted Answer

A) telephone interview 
B) in-office interview 
C) mall-intercept interview 
D) in-home interview 
E) dual data collection 
A) telephone interview 
B) in-office interview 
C) mall-intercept interview 
D) in-home interview 
E) dual data collection

Question 12

If the respondent is required to handle,touch,feel,or taste a product,then online surveys are reasonable.

Accepted Answer

A) True 
 B)False

Question 13

The primary advantage of mixed mode surveys is that:

Accepted Answer

A) they have higher non-response rates 
B) they automatically produce vouchers of data to clients 
C) there is no effect on response caused by the various modes 
D) researchers can take the advantages of different modes to achieve their data collection goals 
E) all of the above are true 
A) they have higher non-response rates 
B) they automatically produce vouchers of data to clients 
C) there is no effect on response caused by the various modes 
D) researchers can take the advantages of different modes to achieve their data collection goals 
E) all of the above are true

Question 14

What is a technique that is NOT a variation of person-administered survey?

Accepted Answer

A) in-home interview 
B) mall intercept interview 
C) drop-off survey 
D) telephone interview 
E) in-office interview 
A) in-home interview 
B) mall intercept interview 
C) drop-off survey 
D) telephone interview 
E) in-office interview

Question 15

Interview evaluation is when the presence of another person creates apprehension among respondents.

Accepted Answer

A) True 
 B)False

Question 16

A data collection method that can easily and inexpensively screen respondents is desirable with a low incidence rate situation because a great many potential respondents must be contacted,but a large percentage of these would not qualify to take the survey.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is a disadvantage of person-administered surveys?

Accepted Answer

A) They are slower than other methods. 
B) They are more expensive. 
C) They are prone to errors. 
D) High cost. 
E) all of the above 
A) They are slower than other methods. 
B) They are more expensive. 
C) They are prone to errors. 
D) High cost. 
E) all of the above

Question 18

Which data collection mode requires interviewers to "navigate around gatekeepers"?

Accepted Answer

A) gatekeeper interviewing 
B) in-office interviewing 
C) CATI and CAPI 
D) CAPI and CATS 
E) gatekeeper interviewing. 
A) gatekeeper interviewing 
B) in-office interviewing 
C) CATI and CAPI 
D) CAPI and CATS 
E) gatekeeper interviewing.

Question 19

The American Cancer Society utilizes a mixed-mode approach of online and mail survey modes for its annual Volunteer Satisfaction Survey.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is NOT an advantage of computer-administered surveys?

Accepted Answer

A) ability to develop rapport with the respondent 
B) speed 
C) error-free interviewing 
D) use of pictures, videos and graphics 
E) real time capture of data 
A) ability to develop rapport with the respondent 
B) speed 
C) error-free interviewing 
D) use of pictures, videos and graphics 
E) real time capture of data

Which of the following is listed in your textbook as an advantage of person-administered surveys?

Which of the following is NOT one of the problems associated with traditional telephone interviews?

A(n)________ is a self-administered questionnaire left with the respondent to fill out.The administrator may return at a later time to pick up the completed questionnaire,or it may be mailed in.

Which of the following involves interviews with a large number of respondents using a predesigned questionnaire?

Which of the following is NOT true of a drop-off survey?

Telephone surveys have the disadvantage of being associated with telemarketing.

Online surveys are generally believed to effect response quality equal to telephone or mail surveys.

Which is a self-administered survey?

Which of the following data collection modes allows for recruitment and training to be conducted at a central location,monitoring of the actual interviews by a supervisor,checking completed interviews "on the spot" and offers control of interviewers' schedules?

An advantage of in-office interviews is that they have low costs.

Which type of interview technique offers the advantages of cost,quality and speed?

If the respondent is required to handle,touch,feel,or taste a product,then online surveys are reasonable.

The primary advantage of mixed mode surveys is that:

What is a technique that is NOT a variation of person-administered survey?

Interview evaluation is when the presence of another person creates apprehension among respondents.

A data collection method that can easily and inexpensively screen respondents is desirable with a low incidence rate situation because a great many potential respondents must be contacted,but a large percentage of these would not qualify to take the survey.

Which of the following is a disadvantage of person-administered surveys?

Which data collection mode requires interviewers to "navigate around gatekeepers"?

The American Cancer Society utilizes a mixed-mode approach of online and mail survey modes for its annual Volunteer Satisfaction Survey.

Which of the following is NOT an advantage of computer-administered surveys?

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters

Exam 6: Data Collection Methods

Which of the following is listed in your textbook as an advantage of person-administered surveys?

Which of the following is NOT one of the problems associated with traditional telephone interviews?

A(n)________ is a self-administered questionnaire left with the respondent to fill out.The administrator may return at a later time to pick up the completed questionnaire,or it may be mailed in.

Which of the following involves interviews with a large number of respondents using a predesigned questionnaire?

Which of the following is NOT true of a drop-off survey?

Telephone surveys have the disadvantage of being associated with telemarketing.

Online surveys are generally believed to effect response quality equal to telephone or mail surveys.

Which is a self-administered survey?

Which of the following data collection modes allows for recruitment and training to be conducted at a central location,monitoring of the actual interviews by a supervisor,checking completed interviews "on the spot" and offers control of interviewers' schedules?

An advantage of in-office interviews is that they have low costs.

Which type of interview technique offers the advantages of cost,quality and speed?

If the respondent is required to handle,touch,feel,or taste a product,then online surveys are reasonable.

The primary advantage of mixed mode surveys is that:

What is a technique that is NOT a variation of person-administered survey?

Interview evaluation is when the presence of another person creates apprehension among respondents.

A data collection method that can easily and inexpensively screen respondents is desirable with a low incidence rate situation because a great many potential respondents must be contacted,but a large percentage of these would not qualify to take the survey.

Which of the following is a disadvantage of person-administered surveys?

Which data collection mode requires interviewers to "navigate around gatekeepers"?

The American Cancer Society utilizes a mixed-mode approach of online and mail survey modes for its annual Volunteer Satisfaction Survey.

Which of the following is NOT an advantage of computer-administered surveys?

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters