Exam 6: Data Collection Methods

Variations of the drop-off method include handing out the surveys to people at their places of work and asking them to fill them out at home and then to return them the next day.

(True/False)

4.7/5

(45)

Question 21

Which of the following was NOT mentioned as a possible humans error with person-administered survey?

(Multiple Choice)

4.9/5

(44)

Question 22

Which of the following is NOT true of group-administered surveys?

(Multiple Choice)

4.9/5

(39)

Question 23

When given a low data collection budget,a researcher's choice of the data collection method is typically limited to:

(Multiple Choice)

4.9/5

(34)

Question 24

Which of the following is a data collection mode in which an interviewer reads questions,either face-to-face or over the telephone,to the respondent and records the answers?

(Multiple Choice)

4.9/5

(26)

Question 25

The firm Common Knowledge provides clients with the option to design their own surveys or utilize their programming services.

(True/False)

4.9/5

(36)

Question 26

In CATI systems questionnaires are left with the respondent to complete at a later time.

(True/False)

4.9/5

(32)

Question 27

Surveys conducted without the presence of an agent--human or computer--are referred to as self-administered surveys.

(True/False)

4.9/5

(29)

Question 28

Telephone surveys have the potential to provide a high-quality sample.

(True/False)

4.9/5

(40)

Question 29

Which of the following is discussed in your text with respect to data collection methods and cultural norms?

(Multiple Choice)

4.8/5

(43)

Question 30

Which of the following was NOT discussed as a way that "Online data collection has profoundly changed the marketing research landscape,particularly in the case of online panels"?

(Multiple Choice)

4.9/5

(36)

Question 31

Self-selection bias is a factor to consider in mail surveys.

(True/False)

4.8/5

(33)

Question 32

Which of the following is NOT an advantage of self-administered surveys?

(Multiple Choice)

4.9/5

(44)

Question 33

One of the advantages of the person-administered survey is that the interviewer is able to respond to questions asked by respondents.

(True/False)

4.8/5

(41)

Question 34

Self-administered surveys eliminate interviewer-evaluation apprehension.

(True/False)

4.9/5

(34)

Question 35

Which is true regarding a disadvantage of self-administered surveys?

(Multiple Choice)

4.8/5

(40)

Question 36

Mail surveys suffer from low response rates.

(True/False)

4.8/5

(37)

Question 37

Mixed mode surveys are sometimes referred to as ________ surveys.

(Multiple Choice)

4.8/5

(34)

Question 38

Which of the following is the survey method that now surpasses all other survey modes?

(Multiple Choice)

4.8/5

(37)

Question 39

One disadvantage of mall-intercept interviewing is:

(Multiple Choice)

4.7/5

(42)

Question 40

Showing 21 - 40 of 95

Variations of the drop-off method include handing out the surveys to people at their places of work and asking them to fill them out at home and then to return them the next day.

Which of the following was NOT mentioned as a possible humans error with person-administered survey?

Which of the following is NOT true of group-administered surveys?

When given a low data collection budget,a researcher's choice of the data collection method is typically limited to:

Which of the following is a data collection mode in which an interviewer reads questions,either face-to-face or over the telephone,to the respondent and records the answers?

The firm Common Knowledge provides clients with the option to design their own surveys or utilize their programming services.

In CATI systems questionnaires are left with the respondent to complete at a later time.

Surveys conducted without the presence of an agent--human or computer--are referred to as self-administered surveys.

Telephone surveys have the potential to provide a high-quality sample.

Which of the following is discussed in your text with respect to data collection methods and cultural norms?

Which of the following was NOT discussed as a way that "Online data collection has profoundly changed the marketing research landscape,particularly in the case of online panels"?

Self-selection bias is a factor to consider in mail surveys.

Which of the following is NOT an advantage of self-administered surveys?

One of the advantages of the person-administered survey is that the interviewer is able to respond to questions asked by respondents.

Self-administered surveys eliminate interviewer-evaluation apprehension.

Which is true regarding a disadvantage of self-administered surveys?

Mail surveys suffer from low response rates.

Mixed mode surveys are sometimes referred to as ________ surveys.

Which of the following is the survey method that now surpasses all other survey modes?

One disadvantage of mall-intercept interviewing is:

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters