Exam 7: Measurement Scales

If a researcher wanted the respondent to simply answer a question with no additional information,he or she would likely use a(an):

Whether a question format is categorical or metric greatly impacts what he or she can or cannot say about these concepts.

Levels of measurement of a scale are: open-ended,categorical,and metric.

Wording a question so that it is either categorical or metric is important because:

________ are physically verifiable characteristics such as age,gender,number of bottles purchased,etc.

The three basic question formats are: open-ended,categorical,and metric.

There are three basic question format options and each has two options.

A symmetric labeled scale is recommended to measure lifestyle or opinion.

Research objectives specify which properties are to be measured in any particular research project.

Which of the following formats has only two response options?

"How many times have you visited the library in the last month?" is an example of:

The question: "What was your reaction to the Sony CD player advertisement you saw on television last?" is an example of which response format?

"Anchored" means that the scale has a very high score on one end.

Categorical measures are the most difficult level of measurement to analyze.

Objective properties are physically verifiable.

The ________ format asks respondents to indicate their degree of agreement or disagreement with a statement.

________ measurement is difficult to work with and requires interpretation skills or even special computer programs.

What are the two goals of scale development?

When the answer is a number that expresses some quantity of the property being measured,we have a metric response format question.

In the unaided open-ended format,there is a response probe in the form of a follow-up question,instructing the interviewer to ask for additional information.