Question 1

Which of the following is NOT an indicator that should be used to evaluate an interviewer on the quality of interviewing?

Accepted Answer

A) The recorded data are legible. 
B) All instructions, including skip patterns, are followed. 
C) The answers to unstructured questions are recorded verbatim. 
D) For structured questions, the data seem reasonable. 
E) The answers to unstructured questions are meaningful and complete enough to be coded. 
A) The recorded data are legible. 
B) All instructions, including skip patterns, are followed. 
C) The answers to unstructured questions are recorded verbatim. 
D) For structured questions, the data seem reasonable. 
E) The answers to unstructured questions are meaningful and complete enough to be coded.

Question 2

In a short essay, discuss the ethical issues related to data preparation and analysis.

Accepted Answer

Ethical issues can arise during the data

Question 3

________ data involves transferring the coded data from the questionnaires or coding sheets onto disks or directly into computers by key punching or other means.

Accepted Answer

A) Validating 
B) Editing 
C) Coding 
D) Transcribing 
E) Selecting 
A) Validating 
B) Editing 
C) Coding 
D) Transcribing 
E) Selecting

Question 4

When evaluating field workers, the interviewer's time should be broken down into actual interviewing, travel, and administration.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is NOT a stage of the data preparation process?

Accepted Answer

A) questionnaire design 
B) editing 
C) transcribing 
D) data cleaning 
E) coding 
A) questionnaire design 
B) editing 
C) transcribing 
D) data cleaning 
E) coding

Question 6

A good rule of thumb about the discarding of respondents is that such decisions should be made before conducting any analysis.

Accepted Answer

A) True 
 B)False

Question 7

According to the text, the data preparation process begins with ________.

Accepted Answer

A) validating the questionnaires 
B) evaluating the interviewers 
C) pretesting the questionnaire 
D) transcribing data 
E) preliminary plan of data analysis 
A) validating the questionnaires 
B) evaluating the interviewers 
C) pretesting the questionnaire 
D) transcribing data 
E) preliminary plan of data analysis

Question 8

The data preparation process begins after the fieldwork is done.

Accepted Answer

A) True 
 B)False

Question 9

A limited number of operational staff or field workers, as few as two or three, may be assigned to a social media project.

Accepted Answer

A) True 
 B)False

Question 10

A motivational technique used when asking survey questions to induce the respondents to enlarge on, clarify, or explain their answers and to help the respondents focus on the specific content of the interview is called ________.

Accepted Answer

A) probing 
B) sampling 
C) factoring 
D) recording 
E) selecting 
A) probing 
B) sampling 
C) factoring 
D) recording 
E) selecting

Question 11

If possible, standard codes should be used for missing data.

Accepted Answer

A) True 
 B)False

Question 12

A researcher should decide what characteristics the field workers should have when selecting field workers.

Accepted Answer

A) True 
 B)False

Question 13

List and discuss the major areas of the fieldwork/data collection process

Accepted Answer

All fieldwork involves the selection, tr

Question 14

Casewise deletion is an option available for the treatment of missing responses.

Accepted Answer

A) True 
 B)False

Question 15

A part of the data cleaning process that identifies data that are out of range or logically inconsistent, or that have extreme values, is called ________.

Accepted Answer

A) transcribing 
B) validating 
C) consistency checks 
D) coding 
E) editing 
A) transcribing 
B) validating 
C) consistency checks 
D) coding 
E) editing

Question 16

Casewise deletion is a method of handling missing values in which for each calculation or analysis, only the respondents with complete responses are considered.

Accepted Answer

A) True 
 B)False

Question 17

In a short essay, list and discuss the three options available to the researcher for the treatment of missing responses on a questionnaire.

Accepted Answer

a.Substitute a neutral value - a neutral

Question 18

A method for handling missing responses in which respondents with any missing responses are discarded from the analysis is called pairwise deletion.

Accepted Answer

A) True 
 B)False

Question 19

Researchers and field workers can make respondents feel comfortable by ________.

Accepted Answer

A) entertaining them 
B) hiding the purpose of the project 
C) addressing questions of respondents 
D) revealing what other respondents said 
E) all of the above 
A) entertaining them 
B) hiding the purpose of the project 
C) addressing questions of respondents 
D) revealing what other respondents said 
E) all of the above

Question 20

A book containing coding instructions and the necessary information about variables in the data set is called a(n)________.

Accepted Answer

A) editing book 
B) sampling record 
C) codebook 
D) questionnaire 
E) checking book 
A) editing book 
B) sampling record 
C) codebook 
D) questionnaire 
E) checking book

Which of the following is NOT an indicator that should be used to evaluate an interviewer on the quality of interviewing?

In a short essay, discuss the ethical issues related to data preparation and analysis.

________ data involves transferring the coded data from the questionnaires or coding sheets onto disks or directly into computers by key punching or other means.

When evaluating field workers, the interviewer's time should be broken down into actual interviewing, travel, and administration.

Which of the following is NOT a stage of the data preparation process?

A good rule of thumb about the discarding of respondents is that such decisions should be made before conducting any analysis.

According to the text, the data preparation process begins with ________.

The data preparation process begins after the fieldwork is done.

A limited number of operational staff or field workers, as few as two or three, may be assigned to a social media project.

A motivational technique used when asking survey questions to induce the respondents to enlarge on, clarify, or explain their answers and to help the respondents focus on the specific content of the interview is called ________.

If possible, standard codes should be used for missing data.

A researcher should decide what characteristics the field workers should have when selecting field workers.

List and discuss the major areas of the fieldwork/data collection process

Casewise deletion is an option available for the treatment of missing responses.

A part of the data cleaning process that identifies data that are out of range or logically inconsistent, or that have extreme values, is called ________.

Casewise deletion is a method of handling missing values in which for each calculation or analysis, only the respondents with complete responses are considered.

In a short essay, list and discuss the three options available to the researcher for the treatment of missing responses on a questionnaire.

A method for handling missing responses in which respondents with any missing responses are discarded from the analysis is called pairwise deletion.

Researchers and field workers can make respondents feel comfortable by ________.

A book containing coding instructions and the necessary information about variables in the data set is called a(n)________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 10: Data Collection and Preparation

Which of the following is NOT an indicator that should be used to evaluate an interviewer on the quality of interviewing?

In a short essay, discuss the ethical issues related to data preparation and analysis.

________ data involves transferring the coded data from the questionnaires or coding sheets onto disks or directly into computers by key punching or other means.

When evaluating field workers, the interviewer's time should be broken down into actual interviewing, travel, and administration.

Which of the following is NOT a stage of the data preparation process?

A good rule of thumb about the discarding of respondents is that such decisions should be made before conducting any analysis.

According to the text, the data preparation process begins with ________.

The data preparation process begins after the fieldwork is done.

A limited number of operational staff or field workers, as few as two or three, may be assigned to a social media project.

A motivational technique used when asking survey questions to induce the respondents to enlarge on, clarify, or explain their answers and to help the respondents focus on the specific content of the interview is called ________.

If possible, standard codes should be used for missing data.

A researcher should decide what characteristics the field workers should have when selecting field workers.

List and discuss the major areas of the fieldwork/data collection process

Casewise deletion is an option available for the treatment of missing responses.

A part of the data cleaning process that identifies data that are out of range or logically inconsistent, or that have extreme values, is called ________.

Casewise deletion is a method of handling missing values in which for each calculation or analysis, only the respondents with complete responses are considered.

In a short essay, list and discuss the three options available to the researcher for the treatment of missing responses on a questionnaire.

A method for handling missing responses in which respondents with any missing responses are discarded from the analysis is called pairwise deletion.

Researchers and field workers can make respondents feel comfortable by ________.

A book containing coding instructions and the necessary information about variables in the data set is called a(n)________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters