Exam 10: Data Collection and Preparation

Transcribing data involves transferring the coded data from the questionnaires or coding sheets onto disks or directly into computers by key punching or other means.

(True/False)

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Question 121

In the marketing research process, data preparation and analysis comes immediately after and before .

(Multiple Choice)

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Question 122

In a short essay, discuss the process of selecting qualified field workers.

(Essay)

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Question 123

________ involves direct machine reading of the codes and simultaneous transcription.

(Multiple Choice)

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Question 124

When supervising field workers, supervisors should be concerned with all of the following EXCEPT ________.

(Multiple Choice)

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Question 125

To the extent possible, interviewers should be selected ________ since this increases the probability of a successful interview.

(Multiple Choice)

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Question 126

When entering respondent data into a spreadsheet, each column contains the data for one respondent.

(True/False)

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Question 127

Pairwise deletion may be appropriate when all of the following conditions are present EXCEPT when ________.

(Multiple Choice)

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Question 128

According to the text, the symbol used in the assignment of codes to each possible response to each question is usually a(n)________.

(Multiple Choice)

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Question 129

Respondents with unsatisfactory responses may be simply discarded when the proportion of unsatisfactory respondents is ________.

(Multiple Choice)

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Question 130

________ involves the transformation of data to create new variables or modify existing ones.

(Multiple Choice)

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Question 131

Deleting the question from the survey is an alternative for the treatment of unsatisfactory responses.

(True/False)

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Question 132

To validate the study, the supervisors call ________ of the respondents to inquire whether the field workers actually conducted the interviews.

(Multiple Choice)

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Question 133

According to the text, fieldwork is the ________ in the marketing research process.

(Multiple Choice)

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Question 134

To control the problems of interviewers not strictly following the sampling plan, supervisors should keep daily records of all of the following EXCEPT ________.

(Multiple Choice)

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Question 135

Data cleaning includes consistency checks and treatment of missing responses.The checks at this stage are less extensive than the checks made during editing.

(True/False)

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Question 136

According to the text, categories are mutually exclusive if every response fits into one and only one of the assigned category codes.

(True/False)

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Question 137

________ helps respondents focus on the specific content of the interview and provide only relevant information.

(Multiple Choice)

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Question 138

Showing 121 - 138 of 138

Transcribing data involves transferring the coded data from the questionnaires or coding sheets onto disks or directly into computers by key punching or other means.

In the marketing research process, data preparation and analysis comes immediately after and before .

In a short essay, discuss the process of selecting qualified field workers.

________ involves direct machine reading of the codes and simultaneous transcription.

When supervising field workers, supervisors should be concerned with all of the following EXCEPT ________.

To the extent possible, interviewers should be selected ________ since this increases the probability of a successful interview.

When entering respondent data into a spreadsheet, each column contains the data for one respondent.

Pairwise deletion may be appropriate when all of the following conditions are present EXCEPT when ________.

According to the text, the symbol used in the assignment of codes to each possible response to each question is usually a(n)________.

Respondents with unsatisfactory responses may be simply discarded when the proportion of unsatisfactory respondents is ________.

________ involves the transformation of data to create new variables or modify existing ones.

Deleting the question from the survey is an alternative for the treatment of unsatisfactory responses.

To validate the study, the supervisors call ________ of the respondents to inquire whether the field workers actually conducted the interviews.

According to the text, fieldwork is the ________ in the marketing research process.

To control the problems of interviewers not strictly following the sampling plan, supervisors should keep daily records of all of the following EXCEPT ________.

Data cleaning includes consistency checks and treatment of missing responses.The checks at this stage are less extensive than the checks made during editing.

According to the text, categories are mutually exclusive if every response fits into one and only one of the assigned category codes.

________ helps respondents focus on the specific content of the interview and provide only relevant information.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 10: Data Collection and Preparation

Transcribing data involves transferring the coded data from the questionnaires or coding sheets onto disks or directly into computers by key punching or other means.

In the marketing research process, data preparation and analysis comes immediately after ________ and before ________.

In a short essay, discuss the process of selecting qualified field workers.

________ involves direct machine reading of the codes and simultaneous transcription.

When supervising field workers, supervisors should be concerned with all of the following EXCEPT ________.

To the extent possible, interviewers should be selected ________ since this increases the probability of a successful interview.

When entering respondent data into a spreadsheet, each column contains the data for one respondent.

Pairwise deletion may be appropriate when all of the following conditions are present EXCEPT when ________.

According to the text, the symbol used in the assignment of codes to each possible response to each question is usually a(n)________.

Respondents with unsatisfactory responses may be simply discarded when the proportion of unsatisfactory respondents is ________.

________ involves the transformation of data to create new variables or modify existing ones.

Deleting the question from the survey is an alternative for the treatment of unsatisfactory responses.

To validate the study, the supervisors call ________ of the respondents to inquire whether the field workers actually conducted the interviews.

According to the text, fieldwork is the ________ in the marketing research process.

To control the problems of interviewers not strictly following the sampling plan, supervisors should keep daily records of all of the following EXCEPT ________.

Data cleaning includes consistency checks and treatment of missing responses.The checks at this stage are less extensive than the checks made during editing.

According to the text, categories are mutually exclusive if every response fits into one and only one of the assigned category codes.

________ helps respondents focus on the specific content of the interview and provide only relevant information.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

In the marketing research process, data preparation and analysis comes immediately after and before .