Question 1

All fieldwork involves the selection, training, and supervision of persons who collect data.

Accepted Answer

A) True 
 B)False

Question 2

For structured questions, frequent occurrence of nonresponse items is an indicator that should be used to evaluate an interviewer on the quality of interviewing.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following types of questions should the supervisor NOT ask when validating an interview with a respondent?

Accepted Answer

A) length of the interview 
B) a complex and sensitive survey question 
C) reaction to the interviewer 
D) basic demographic data 
E) quality of the interview 
A) length of the interview 
B) a complex and sensitive survey question 
C) reaction to the interviewer 
D) basic demographic data 
E) quality of the interview

Question 4

All of the following are mentioned in the text as elements related to the fieldwork process EXCEPT the ________.

Accepted Answer

A) selection of field workers 
B) validation of fieldwork 
C) evaluation of field workers 
D) training and supervision of field workers 
E) All of the mentioned elements are related to the fieldwork process. 
A) selection of field workers 
B) validation of fieldwork 
C) evaluation of field workers 
D) training and supervision of field workers 
E) All of the mentioned elements are related to the fieldwork process.

Question 5

An important aspect of supervision is sampling control, which attempts to ensure that the interviewers are strictly following the sampling plan rather than selecting sampling units based on convenience or accessibility.

Accepted Answer

A) True 
 B)False

Question 6

In a short essay, discuss the fieldwork issues facing researchers conducting international marketing research.

Accepted Answer

The selection, training, supervision, an

Question 7

Training ensures that all interviewers administer the questionnaire in the same manner so that the data can be collected uniformly.

Accepted Answer

A) True 
 B)False

Question 8

The data preparation process for social media is exactly similar to that for data collected by traditional means.

Accepted Answer

A) True 
 B)False

Question 9

In a short essay, discuss the steps in the data preparation process.When should the data preparation process begin? Why is it important to begin the data preparation process at this step?

Accepted Answer

The entire data preparation process is g

Question 10

Considering the known characteristics of the data is a stage in selecting a data analysis strategy.

Accepted Answer

A) True 
 B)False

Question 11

Fieldwork is the fifth step in the marketing research process.

Accepted Answer

A) True 
 B)False

Question 12

According to the text, category codes should be collectively exhaustive and mutually exclusive.

Accepted Answer

A) True 
 B)False

Question 13

The thorough and extensive check for consistency and treatment of missing responses is called ________.

Accepted Answer

A) validating 
B) transcribing 
C) data cleaning 
D) key punching 
E) editing 
A) validating 
B) transcribing 
C) data cleaning 
D) key punching 
E) editing

Question 14

________ is a method of handling missing values in which for each calculation or analysis, only the respondents with complete responses are considered.

Accepted Answer

A) Casewise deletion 
B) Pairwise deletion 
C) Alternate deletion 
D) Concurrent deletion 
E) Simple deletion 
A) Casewise deletion 
B) Pairwise deletion 
C) Alternate deletion 
D) Concurrent deletion 
E) Simple deletion

Question 15

According to the text, categories are ________ if every response fits into one of the assigned category codes.

Accepted Answer

A) dependent 
B) mutually inclusive 
C) collectively exhaustive 
D) mutually exclusive 
E) uniform 
A) dependent 
B) mutually inclusive 
C) collectively exhaustive 
D) mutually exclusive 
E) uniform

Question 16

In a short essay, discuss the importance of properly supervising field workers and list and discuss the four elements of field worker supervision.

Accepted Answer

Supervision of field workers means makin

Question 17

Data should be coded in a lean way in order to avoid retaining much detail.

Accepted Answer

A) True 
 B)False

Question 18

Data preparation should only begin once all batches of questionnaires are received from the field.In this way, processing uniformity is boosted.

Accepted Answer

A) True 
 B)False

Question 19

At the editing stage, the researcher makes a preliminary check for consistency.

Accepted Answer

A) True 
 B)False

Question 20

The general rule for recording answers to unstructured questions is to record the responses verbatim.

Accepted Answer

A) True 
 B)False

All fieldwork involves the selection, training, and supervision of persons who collect data.

For structured questions, frequent occurrence of nonresponse items is an indicator that should be used to evaluate an interviewer on the quality of interviewing.

Which of the following types of questions should the supervisor NOT ask when validating an interview with a respondent?

All of the following are mentioned in the text as elements related to the fieldwork process EXCEPT the ________.

An important aspect of supervision is sampling control, which attempts to ensure that the interviewers are strictly following the sampling plan rather than selecting sampling units based on convenience or accessibility.

In a short essay, discuss the fieldwork issues facing researchers conducting international marketing research.

Training ensures that all interviewers administer the questionnaire in the same manner so that the data can be collected uniformly.

The data preparation process for social media is exactly similar to that for data collected by traditional means.

In a short essay, discuss the steps in the data preparation process.When should the data preparation process begin? Why is it important to begin the data preparation process at this step?

Considering the known characteristics of the data is a stage in selecting a data analysis strategy.

Fieldwork is the fifth step in the marketing research process.

According to the text, category codes should be collectively exhaustive and mutually exclusive.

The thorough and extensive check for consistency and treatment of missing responses is called ________.

________ is a method of handling missing values in which for each calculation or analysis, only the respondents with complete responses are considered.

According to the text, categories are ________ if every response fits into one of the assigned category codes.

In a short essay, discuss the importance of properly supervising field workers and list and discuss the four elements of field worker supervision.

Data should be coded in a lean way in order to avoid retaining much detail.

Data preparation should only begin once all batches of questionnaires are received from the field.In this way, processing uniformity is boosted.

At the editing stage, the researcher makes a preliminary check for consistency.

The general rule for recording answers to unstructured questions is to record the responses verbatim.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 10: Data Collection and Preparation

All fieldwork involves the selection, training, and supervision of persons who collect data.

For structured questions, frequent occurrence of nonresponse items is an indicator that should be used to evaluate an interviewer on the quality of interviewing.

Which of the following types of questions should the supervisor NOT ask when validating an interview with a respondent?

All of the following are mentioned in the text as elements related to the fieldwork process EXCEPT the ________.

An important aspect of supervision is sampling control, which attempts to ensure that the interviewers are strictly following the sampling plan rather than selecting sampling units based on convenience or accessibility.

In a short essay, discuss the fieldwork issues facing researchers conducting international marketing research.

Training ensures that all interviewers administer the questionnaire in the same manner so that the data can be collected uniformly.

The data preparation process for social media is exactly similar to that for data collected by traditional means.

In a short essay, discuss the steps in the data preparation process.When should the data preparation process begin? Why is it important to begin the data preparation process at this step?

Considering the known characteristics of the data is a stage in selecting a data analysis strategy.

Fieldwork is the fifth step in the marketing research process.

According to the text, category codes should be collectively exhaustive and mutually exclusive.

The thorough and extensive check for consistency and treatment of missing responses is called ________.

________ is a method of handling missing values in which for each calculation or analysis, only the respondents with complete responses are considered.

According to the text, categories are ________ if every response fits into one of the assigned category codes.

In a short essay, discuss the importance of properly supervising field workers and list and discuss the four elements of field worker supervision.

Data should be coded in a lean way in order to avoid retaining much detail.

Data preparation should only begin once all batches of questionnaires are received from the field.In this way, processing uniformity is boosted.

At the editing stage, the researcher makes a preliminary check for consistency.

The general rule for recording answers to unstructured questions is to record the responses verbatim.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters