Question 1

The probability of making a type I error is called the ________.

Accepted Answer

A) level of significance 
B) critical value 
C) test statistic 
D) power of a test 
E) incidence of difference 
A) level of significance 
B) critical value 
C) test statistic 
D) power of a test 
E) incidence of difference

Question 2

The power of a test is the probability of accepting the null hypothesis when it is in fact true and should be accepted.

Accepted Answer

A) True 
 B)False

Question 3

When using the chi-square statistic in cross-tabulation, the null hypothesis (H0)will be rejected only when the probability of obtaining a more extreme value is less than 0.05.

Accepted Answer

A) True 
 B)False

Question 4

A statistic that indicates the distribution's dispersion is called ________.

Accepted Answer

A) measures of location 
B) measures of variability 
C) measures of association 
D) measures of relativity 
E) measures of difference 
A) measures of location 
B) measures of variability 
C) measures of association 
D) measures of relativity 
E) measures of difference

Question 5

According to the text, accepting the ________ will lead to changes in opinions or actions.

Accepted Answer

A) null hypothesis 
B) alternative hypothesis 
C) random hypothesis 
D) standardized hypothesis 
E) quid pro quo 
A) null hypothesis 
B) alternative hypothesis 
C) random hypothesis 
D) standardized hypothesis 
E) quid pro quo

Question 6

Frequency data may be used to construct a histogram, or a vertical bar chart.

Accepted Answer

A) True 
 B)False

Question 7

The two-tailed test is more conservative than the one-tailed test.If a hypothesis is rejected using a two-tailed test, it will also be rejected using a one-tailed test.

Accepted Answer

A) True 
 B)False

Question 8

The valid percentage column in a frequency distribution represents percentages calculated by
excluding the cases with missing values.

Accepted Answer

A) True 
 B)False

Question 9

In commercial marketing research, the one-tailed test is used more often than a two-tailed test.

Accepted Answer

A) True 
 B)False

Question 10

Type II error occurs when the sample results lead to nonrejection of a null hypothesis that is in fact false.

Accepted Answer

A) True 
 B)False

Question 11

The ________ of a sample is the middle value when the data are arranged in ascending or descending rank order.

Accepted Answer

A) median 
B) mean 
C) mode 
D) maxima 
E) trend 
A) median 
B) mean 
C) mode 
D) maxima 
E) trend

Question 12

The most common measures of variability are the range and variance.

Accepted Answer

A) True 
 B)False

Question 13

The ________ should be used as a measure of location if the distribution is asymmetric and the variable is measured on an ordinal scale.

Accepted Answer

A) mean 
B) mode 
C) median 
D) maxima 
E) ranking order 
A) mean 
B) mode 
C) median 
D) maxima 
E) ranking order

Question 14

A measure of how close the sample has come to the null hypothesis is called the test statistic.

Accepted Answer

A) True 
 B)False

Question 15

A statistic that indicates the distribution's dispersion is called measures of variability.

Accepted Answer

A) True 
 B)False

Question 16

The test of the null hypothesis is a(n)________ test if the alternative hypothesis is expressed directionally.

Accepted Answer

A) two-tailed 
B) three-tailed 
C) extreme-tailed 
D) one-tailed 
E) A and D 
A) two-tailed 
B) three-tailed 
C) extreme-tailed 
D) one-tailed 
E) A and D

Question 17

The mean squared deviation of all the values from the mean is called the ________.

Accepted Answer

A) variance 
B) range 
C) median 
D) mean 
E) geometric mean 
A) variance 
B) range 
C) median 
D) mean 
E) geometric mean

Question 18

The null hypothesis, H0, when using the chi-square statistic, is that there is no association between the variables.

Accepted Answer

A) True 
 B)False

Question 19

The test of the null hypothesis is a two-tailed test if the alternative hypothesis is expressed directionally.

Accepted Answer

A) True 
 B)False

Question 20

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable as to express these counts in percentage terms is called frequency distribution.

Accepted Answer

A) True 
 B)False

The probability of making a type I error is called the ________.

The power of a test is the probability of accepting the null hypothesis when it is in fact true and should be accepted.

When using the chi-square statistic in cross-tabulation, the null hypothesis (H0)will be rejected only when the probability of obtaining a more extreme value is less than 0.05.

A statistic that indicates the distribution's dispersion is called ________.

According to the text, accepting the ________ will lead to changes in opinions or actions.

Frequency data may be used to construct a histogram, or a vertical bar chart.

The two-tailed test is more conservative than the one-tailed test.If a hypothesis is rejected using a two-tailed test, it will also be rejected using a one-tailed test.

The valid percentage column in a frequency distribution represents percentages calculated by excluding the cases with missing values.

In commercial marketing research, the one-tailed test is used more often than a two-tailed test.

Type II error occurs when the sample results lead to nonrejection of a null hypothesis that is in fact false.

The ________ of a sample is the middle value when the data are arranged in ascending or descending rank order.

The most common measures of variability are the range and variance.

The ________ should be used as a measure of location if the distribution is asymmetric and the variable is measured on an ordinal scale.

A measure of how close the sample has come to the null hypothesis is called the test statistic.

A statistic that indicates the distribution's dispersion is called measures of variability.

The test of the null hypothesis is a(n)________ test if the alternative hypothesis is expressed directionally.

The mean squared deviation of all the values from the mean is called the ________.

The null hypothesis, H0, when using the chi-square statistic, is that there is no association between the variables.

The test of the null hypothesis is a two-tailed test if the alternative hypothesis is expressed directionally.

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable as to express these counts in percentage terms is called frequency distribution.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 11: Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

The probability of making a type I error is called the ________.

The power of a test is the probability of accepting the null hypothesis when it is in fact true and should be accepted.

When using the chi-square statistic in cross-tabulation, the null hypothesis (H0)will be rejected only when the probability of obtaining a more extreme value is less than 0.05.

A statistic that indicates the distribution's dispersion is called ________.

According to the text, accepting the ________ will lead to changes in opinions or actions.

Frequency data may be used to construct a histogram, or a vertical bar chart.

The two-tailed test is more conservative than the one-tailed test.If a hypothesis is rejected using a two-tailed test, it will also be rejected using a one-tailed test.

The valid percentage column in a frequency distribution represents percentages calculated by excluding the cases with missing values.

In commercial marketing research, the one-tailed test is used more often than a two-tailed test.

Type II error occurs when the sample results lead to nonrejection of a null hypothesis that is in fact false.

The ________ of a sample is the middle value when the data are arranged in ascending or descending rank order.

The most common measures of variability are the range and variance.

The ________ should be used as a measure of location if the distribution is asymmetric and the variable is measured on an ordinal scale.

A measure of how close the sample has come to the null hypothesis is called the test statistic.

A statistic that indicates the distribution's dispersion is called measures of variability.

The test of the null hypothesis is a(n)________ test if the alternative hypothesis is expressed directionally.

The mean squared deviation of all the values from the mean is called the ________.

The null hypothesis, H0, when using the chi-square statistic, is that there is no association between the variables.

The test of the null hypothesis is a two-tailed test if the alternative hypothesis is expressed directionally.

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable as to express these counts in percentage terms is called frequency distribution.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters