Question 1

According to the text, the measures of variability is a statistic that describes a location within a data set.

Accepted Answer

A) True 
 B)False

Question 2

Standard deviation is the square root of the variance and is expressed in the same units as the data.

Accepted Answer

A) True 
 B)False

Question 3

A statistical technique that describes two or more variables simultaneously and results in tables that reflect the joint distribution of two or more variables that have a limited number of categories or distinct values is called ________.

Accepted Answer

A) cross-tabulation 
B) regression analysis 
C) frequency distribution 
D) random sampling 
E) binary regression 
A) cross-tabulation 
B) regression analysis 
C) frequency distribution 
D) random sampling 
E) binary regression

Question 4

In a frequency distribution, two variables are considered at a time.

Accepted Answer

A) True 
 B)False

Question 5

According to the text, the range measures the spread of the data.

Accepted Answer

A) True 
 B)False

Question 6

A test of the null hypothesis where the alternative hypothesis is not expressed directionally is called a ________ test.

Accepted Answer

A) one-tailed 
B) two-tailed 
C) three-tailed 
D) four-tailed 
E) A and B 
A) one-tailed 
B) two-tailed 
C) three-tailed 
D) four-tailed 
E) A and B

Question 7

Cross-tabulation with two variables is known as twice-tabulation.

Accepted Answer

A) True 
 B)False

Question 8

A measure of central tendency, given as the value above which half of the values fall and below which half of the values fall is called the median.

Accepted Answer

A) True 
 B)False

Question 9

________ is the square root of the variance and is expressed in the same units as the data.

Accepted Answer

A) Range 
B) Standard error 
C) Standard deviation 
D) Mean 
E) Statistical significance 
A) Range 
B) Standard error 
C) Standard deviation 
D) Mean 
E) Statistical significance

Question 10

According to the text, which of the following represents the highest peak of the distribution?

Accepted Answer

A) mode 
B) mean 
C) median 
D) maxima 
E) crest 
A) mode 
B) mean 
C) median 
D) maxima 
E) crest

Question 11

A(n)________ is a statement of the status quo, one of no difference or no effect.

Accepted Answer

A) null hypothesis 
B) alternative hypothesis 
C) random hypothesis 
D) standardized hypothesis 
E) starting hypothesis 
A) null hypothesis 
B) alternative hypothesis 
C) random hypothesis 
D) standardized hypothesis 
E) starting hypothesis

Question 12

In a short essay, discuss which measure of location should be used if the distribution is asymmetric.

Accepted Answer

If the distribution is asymmetric, which

Question 13

The null hypothesis is always the hypothesis that is tested, but can never be accepted based on a single test.

Accepted Answer

A) True 
 B)False

Question 14

A measure of central tendency given as the value that occurs the most in a sample distribution is called the ________.

Accepted Answer

A) mean 
B) median 
C) mode 
D) maxima 
E) trend 
A) mean 
B) median 
C) mode 
D) maxima 
E) trend

Question 15

If the distribution is asymmetric, which measure of location is most appropriate if the data is in a nominal scale? If it is in an ordinal scale? If it is in an interval or ratio scale?

Accepted Answer

A) mode, mode, median 
B) median, median, median 
C) median, mean, mode 
D) mean, mode, median 
E) mode, median, mean 
A) mode, mode, median 
B) median, median, median 
C) median, mean, mode 
D) mean, mode, median 
E) mode, median, mean

Question 16

According to the text, the ________ is a statistic that describes a location within a data set.

Accepted Answer

A) measures of location 
B) measures of variability 
C) measures of association 
D) measures of relativity 
E) measures of position 
A) measures of location 
B) measures of variability 
C) measures of association 
D) measures of relativity 
E) measures of position

Question 17

The ________ is the probability of rejecting the null hypothesis when it is false and should be rejected.

Accepted Answer

A) level of significance 
B) z-test 
C) test statistic 
D) power of a test 
E) incidence of difference 
A) level of significance 
B) z-test 
C) test statistic 
D) power of a test 
E) incidence of difference

Question 18

In commercial marketing research, the ________ is used more often than a(n)________.

Accepted Answer

A) one-tailed test; two-tailed test 
B) two-tailed test; one-tailed test 
C) exhaustive test; inexhaustive test 
D) inexhaustive test; exhaustive test 
E) f-test; g-test 
A) one-tailed test; two-tailed test 
B) two-tailed test; one-tailed test 
C) exhaustive test; inexhaustive test 
D) inexhaustive test; exhaustive test 
E) f-test; g-test

Question 19

According to the text, accepting the alternative hypothesis will lead to changes in opinions or actions.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following often follows a well-known distribution, such as the normal, t, or chi-square distribution?

Accepted Answer

A) test statistic 
B) level of significance 
C) critical value 
D) z-test 
E) incidence of difference 
A) test statistic 
B) level of significance 
C) critical value 
D) z-test 
E) incidence of difference

According to the text, the measures of variability is a statistic that describes a location within a data set.

Standard deviation is the square root of the variance and is expressed in the same units as the data.

A statistical technique that describes two or more variables simultaneously and results in tables that reflect the joint distribution of two or more variables that have a limited number of categories or distinct values is called ________.

In a frequency distribution, two variables are considered at a time.

According to the text, the range measures the spread of the data.

A test of the null hypothesis where the alternative hypothesis is not expressed directionally is called a ________ test.

Cross-tabulation with two variables is known as twice-tabulation.

A measure of central tendency, given as the value above which half of the values fall and below which half of the values fall is called the median.

________ is the square root of the variance and is expressed in the same units as the data.

According to the text, which of the following represents the highest peak of the distribution?

A(n)________ is a statement of the status quo, one of no difference or no effect.

In a short essay, discuss which measure of location should be used if the distribution is asymmetric.

The null hypothesis is always the hypothesis that is tested, but can never be accepted based on a single test.

A measure of central tendency given as the value that occurs the most in a sample distribution is called the ________.

If the distribution is asymmetric, which measure of location is most appropriate if the data is in a nominal scale? If it is in an ordinal scale? If it is in an interval or ratio scale?

According to the text, the ________ is a statistic that describes a location within a data set.

The ________ is the probability of rejecting the null hypothesis when it is false and should be rejected.

In commercial marketing research, the is used more often than a(n).

According to the text, accepting the alternative hypothesis will lead to changes in opinions or actions.

Which of the following often follows a well-known distribution, such as the normal, t, or chi-square distribution?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 11: Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

According to the text, the measures of variability is a statistic that describes a location within a data set.

Standard deviation is the square root of the variance and is expressed in the same units as the data.

A statistical technique that describes two or more variables simultaneously and results in tables that reflect the joint distribution of two or more variables that have a limited number of categories or distinct values is called ________.

In a frequency distribution, two variables are considered at a time.

According to the text, the range measures the spread of the data.

A test of the null hypothesis where the alternative hypothesis is not expressed directionally is called a ________ test.

Cross-tabulation with two variables is known as twice-tabulation.

A measure of central tendency, given as the value above which half of the values fall and below which half of the values fall is called the median.

________ is the square root of the variance and is expressed in the same units as the data.

According to the text, which of the following represents the highest peak of the distribution?

A(n)________ is a statement of the status quo, one of no difference or no effect.

In a short essay, discuss which measure of location should be used if the distribution is asymmetric.

The null hypothesis is always the hypothesis that is tested, but can never be accepted based on a single test.

A measure of central tendency given as the value that occurs the most in a sample distribution is called the ________.

If the distribution is asymmetric, which measure of location is most appropriate if the data is in a nominal scale? If it is in an ordinal scale? If it is in an interval or ratio scale?

According to the text, the ________ is a statistic that describes a location within a data set.

The ________ is the probability of rejecting the null hypothesis when it is false and should be rejected.

In commercial marketing research, the ________ is used more often than a(n)________.

According to the text, accepting the alternative hypothesis will lead to changes in opinions or actions.

Which of the following often follows a well-known distribution, such as the normal, t, or chi-square distribution?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

In commercial marketing research, the is used more often than a(n).