Question 1

Many marketing research projects do not go beyond basic data analysis.

Accepted Answer

A) True 
 B)False

Question 2

Type I error occurs when the sample results lead to the rejection of a null hypothesis that is in fact true.

Accepted Answer

A) True 
 B)False

Question 3

A test of the null hypothesis where the alternative hypothesis is not expressed directionally is called a one-tailed test.

Accepted Answer

A) True 
 B)False

Question 4

A statement that some difference or effect is expected is called a null hypothesis.

Accepted Answer

A) True 
 B)False

Question 5

A frequency distribution ________.

Accepted Answer

A) helps identify the presence of outliers 
B) indicates the shape of the empirical distribution of the variable 
C) contains the same information as the margins of a contingency table 
D) all of the above 
E) none of the above 
A) helps identify the presence of outliers 
B) indicates the shape of the empirical distribution of the variable 
C) contains the same information as the margins of a contingency table 
D) all of the above 
E) none of the above

Question 6

The chi-square statistic can be estimated on counts of data or on percentages.

Accepted Answer

A) True 
 B)False

Question 7

The mode is used to estimate the average when the data have been collected using an interval or ratio scale.

Accepted Answer

A) True 
 B)False

Question 8

The most commonly used statistics associated with frequencies are measures of location and measures of variability.

Accepted Answer

A) True 
 B)False

Question 9

A measure of central tendency given as the value above which half of the values fall and below which half of the values fall is called the ________.

Accepted Answer

A) mean 
B) mode 
C) median 
D) maxima 
E) binary inflection 
A) mean 
B) mode 
C) median 
D) maxima 
E) binary inflection

Question 10

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable and to express these counts in percentage terms is called ________.

Accepted Answer

A) sampling distribution 
B) random distribution 
C) frequency distribution 
D) systematic distribution 
E) chi-square distribution 
A) sampling distribution 
B) random distribution 
C) frequency distribution 
D) systematic distribution 
E) chi-square distribution

Question 11

According to the text, the mode represents the highest peak of the distribution.

Accepted Answer

A) True 
 B)False

Question 12

The difference between the smallest and largest values of a distribution is called the ________.

Accepted Answer

A) range 
B) variance 
C) median 
D) mean 
E) body 
A) range 
B) variance 
C) median 
D) mean 
E) body

Question 13

In a short essay, list and discuss at least three statistics associated with cross-tabulation.

Accepted Answer

a.Chi-square - this statistic is used to

Question 14

The median should be used if the distribution is asymmetric and the variable is measured on an ordinal scale.

Accepted Answer

A) True 
 B)False

Question 15

A frequency distribution for a variable produces ________.

Accepted Answer

A) a table of frequency counts 
B) percentages 
C) cumulative percentages 
D) all of the above 
E) none of the above 
A) a table of frequency counts 
B) percentages 
C) cumulative percentages 
D) all of the above 
E) none of the above

Question 16

A statement that some difference or effect is expected is called a(n)________.

Accepted Answer

A) null hypothesis 
B) alternative hypothesis 
C) random hypothesis 
D) standardized hypothesis 
E) incidence of difference 
A) null hypothesis 
B) alternative hypothesis 
C) random hypothesis 
D) standardized hypothesis 
E) incidence of difference

Question 17

A ________ is a cross-tabulation table that contains a cell for every combination of categories of the two variables.

Accepted Answer

A) t-test table 
B) hypothesis table 
C) contingency table 
D) chi square table 
E) categories table 
A) t-test table 
B) hypothesis table 
C) contingency table 
D) chi square table 
E) categories table

Question 18

The ________ is that value obtained by summing the values of all elements in a set and dividing by the number of elements.

Accepted Answer

A) mean 
B) mode 
C) median 
D) maxima 
E) aggregate 
A) mean 
B) mode 
C) median 
D) maxima 
E) aggregate

Question 19

In a short essay, list and discuss the two types of errors that can occur whenever inferences are drawn about a population.

Accepted Answer

a.Type I error occurs when the sa

Question 20

The mean is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.

Accepted Answer

A) True 
 B)False

Many marketing research projects do not go beyond basic data analysis.

Type I error occurs when the sample results lead to the rejection of a null hypothesis that is in fact true.

A test of the null hypothesis where the alternative hypothesis is not expressed directionally is called a one-tailed test.

A statement that some difference or effect is expected is called a null hypothesis.

A frequency distribution ________.

The chi-square statistic can be estimated on counts of data or on percentages.

The mode is used to estimate the average when the data have been collected using an interval or ratio scale.

The most commonly used statistics associated with frequencies are measures of location and measures of variability.

A measure of central tendency given as the value above which half of the values fall and below which half of the values fall is called the ________.

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable and to express these counts in percentage terms is called ________.

According to the text, the mode represents the highest peak of the distribution.

The difference between the smallest and largest values of a distribution is called the ________.

In a short essay, list and discuss at least three statistics associated with cross-tabulation.

The median should be used if the distribution is asymmetric and the variable is measured on an ordinal scale.

A frequency distribution for a variable produces ________.

A statement that some difference or effect is expected is called a(n)________.

A ________ is a cross-tabulation table that contains a cell for every combination of categories of the two variables.

The ________ is that value obtained by summing the values of all elements in a set and dividing by the number of elements.

In a short essay, list and discuss the two types of errors that can occur whenever inferences are drawn about a population.

The mean is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 11: Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Many marketing research projects do not go beyond basic data analysis.

Type I error occurs when the sample results lead to the rejection of a null hypothesis that is in fact true.

A test of the null hypothesis where the alternative hypothesis is not expressed directionally is called a one-tailed test.

A statement that some difference or effect is expected is called a null hypothesis.

A frequency distribution ________.

The chi-square statistic can be estimated on counts of data or on percentages.

The mode is used to estimate the average when the data have been collected using an interval or ratio scale.

The most commonly used statistics associated with frequencies are measures of location and measures of variability.

A measure of central tendency given as the value above which half of the values fall and below which half of the values fall is called the ________.

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable and to express these counts in percentage terms is called ________.

According to the text, the mode represents the highest peak of the distribution.

The difference between the smallest and largest values of a distribution is called the ________.

In a short essay, list and discuss at least three statistics associated with cross-tabulation.

The median should be used if the distribution is asymmetric and the variable is measured on an ordinal scale.

A frequency distribution for a variable produces ________.

A statement that some difference or effect is expected is called a(n)________.

A ________ is a cross-tabulation table that contains a cell for every combination of categories of the two variables.

The ________ is that value obtained by summing the values of all elements in a set and dividing by the number of elements.

In a short essay, list and discuss the two types of errors that can occur whenever inferences are drawn about a population.

The mean is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters