Question 1

Many social media sites today present an excellent platform for allowing researchers the widespread ability to disseminate questionnaires.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is NOT an advantage of using telephone interviewing to collect research data?

Accepted Answer

A) large quantity of data can be collected 
B) high sample control 
C) good control of the field force 
D) good response rate 
E) fast 
A) large quantity of data can be collected 
B) high sample control 
C) good control of the field force 
D) good response rate 
E) fast

Question 3

Survey questionnaires may be administered in four major modes: (1)telephone interview, (2)personal interviews, (3)mall interviews, and (4)electronic interviews .

Accepted Answer

A) True 
 B)False

Question 4

A large and nationally representative sample of households who have agreed to periodically participate in mail questionnaires, product tests, and telephone surveys are called ________.

Accepted Answer

A) focus groups 
B) electronic groups 
C) exploratory groups 
D) mail panels 
E) household constituencies 
A) focus groups 
B) electronic groups 
C) exploratory groups 
D) mail panels 
E) household constituencies

Question 5

In a short essay, discuss the characteristics of the survey method of obtaining information and list at least three advantages and three disadvantages of survey research.

Accepted Answer

The survey method of obtaining informati

Question 6

Which of the following statements is NOT correct about computer-assisted telephone interviewing (CATI)?

Accepted Answer

A) The computer checks the responses for appropriateness and consistency. 
B) Interviewing time is reduced, data quality is enhanced, and the laborious steps in the data-collection process, coding questionnaires and entering the data into the computer, are eliminated. 
C) The CATI software cannot perform skip patterns. 
D) Interim and update reports on data collection or results can be provided almost instantaneously. 
A) The computer checks the responses for appropriateness and consistency. 
B) Interviewing time is reduced, data quality is enhanced, and the laborious steps in the data-collection process, coding questionnaires and entering the data into the computer, are eliminated. 
C) The CATI software cannot perform skip patterns. 
D) Interim and update reports on data collection or results can be provided almost instantaneously.

Question 7

All of the following are recognized as disadvantages of using electronic interviewing to collect research data EXCEPT ________.

Accepted Answer

A) high interviewer bias 
B) limited to simple questions 
C) low sample control 
D) low response rate 
E) moderate quantity of data 
A) high interviewer bias 
B) limited to simple questions 
C) low sample control 
D) low response rate 
E) moderate quantity of data

Question 8

The tendency of the respondents to give answers that may not be accurate but that may be desirable from a social standpoint is called ________.

Accepted Answer

A) interviewer bias 
B) social desirability 
C) nonresponse error 
D) response rate 
E) the fundamental attribution error 
A) interviewer bias 
B) social desirability 
C) nonresponse error 
D) response rate 
E) the fundamental attribution error

Question 9

Which of the following is NOT recognized as an advantage of using electronic interviewing to collect research data?

Accepted Answer

A) no interviewer bias 
B) high speed 
C) low cost 
D) high sample control 
E) hard-to-reach-respondent contact 
A) no interviewer bias 
B) high speed 
C) low cost 
D) high sample control 
E) hard-to-reach-respondent contact

Question 10

An observational research strategy in which mechanical devices, rather than human observers, record the phenomenon being observed is called ________.

Accepted Answer

A) personal observation 
B) virtual observation 
C) perceptual observation 
D) mechanical observation 
E) device recording 
A) personal observation 
B) virtual observation 
C) perceptual observation 
D) mechanical observation 
E) device recording

Question 11

Sample control is the ability of the survey mode to reach the units specified in the sample effectively and efficiently.

Accepted Answer

A) True 
 B)False

Question 12

The disadvantages of using mall intercept interviews to collect research data include all of the following EXCEPT ________.

Accepted Answer

A) poor response rate 
B) potential for interviewer bias 
C) moderate quantity of data can be collected 
D) high cost 
E) high social desirability 
A) poor response rate 
B) potential for interviewer bias 
C) moderate quantity of data can be collected 
D) high cost 
E) high social desirability

Question 13

A(n)________ is sent to only those respondents who complete the survey.

Accepted Answer

A) promised incentive 
B) observed incentive 
C) prepaid incentive 
D) virtual incentive 
E) completion incentive 
A) promised incentive 
B) observed incentive 
C) prepaid incentive 
D) virtual incentive 
E) completion incentive

Question 14

________ is the bias that arises when actual respondents differ from those who refuse to participate in ways that affect the survey results.

Accepted Answer

A) Response bias 
B) Nonresponse bias 
C) Social desirability 
D) Interviewer bias 
E) Facsimile bias 
A) Response bias 
B) Nonresponse bias 
C) Social desirability 
D) Interviewer bias 
E) Facsimile bias

Question 15

Which of the following is NOT recognized as a classification for the various methods of collecting survey data?

Accepted Answer

A) telephone interview 
B) mail interview 
C) observational interview 
D) electronic interview 
E) personal interview 
A) telephone interview 
B) mail interview 
C) observational interview 
D) electronic interview 
E) personal interview

Question 16

Which of the following is NOT mentioned as an advantage of social media for conducting surveys?

Accepted Answer

A) wider coverage 
B) survey administration is easy to control 
C) simplicity in implementing surveys 
D) ability to field more complex questions 
E) responses are more candid 
A) wider coverage 
B) survey administration is easy to control 
C) simplicity in implementing surveys 
D) ability to field more complex questions 
E) responses are more candid

Question 17

Response bias is the bias that arises when actual respondents differ from those who refuse to participate in ways that affect the survey results.

Accepted Answer

A) True 
 B)False

Question 18

Sugging is fund-raising under the guise of research.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is NOT mentioned as a disadvantage of social media for conducting surveys?

Accepted Answer

A) surveys do not address the responses from nonusers of social media 
B) survey administration is difficult to control. 
C) inability to field more complex questions 
D) response rates may be low 
E) confidentiality is an issue 
A) surveys do not address the responses from nonusers of social media 
B) survey administration is difficult to control. 
C) inability to field more complex questions 
D) response rates may be low 
E) confidentiality is an issue

Question 20

The ability to collect a large quantity of data is an advantage of using telephone interviewing to collect research data.

Accepted Answer

A) True 
 B)False

Many social media sites today present an excellent platform for allowing researchers the widespread ability to disseminate questionnaires.

Which of the following is NOT an advantage of using telephone interviewing to collect research data?

Survey questionnaires may be administered in four major modes: (1)telephone interview, (2)personal interviews, (3)mall interviews, and (4)electronic interviews .

A large and nationally representative sample of households who have agreed to periodically participate in mail questionnaires, product tests, and telephone surveys are called ________.

In a short essay, discuss the characteristics of the survey method of obtaining information and list at least three advantages and three disadvantages of survey research.

Which of the following statements is NOT correct about computer-assisted telephone interviewing (CATI)?

All of the following are recognized as disadvantages of using electronic interviewing to collect research data EXCEPT ________.

The tendency of the respondents to give answers that may not be accurate but that may be desirable from a social standpoint is called ________.

Which of the following is NOT recognized as an advantage of using electronic interviewing to collect research data?

An observational research strategy in which mechanical devices, rather than human observers, record the phenomenon being observed is called ________.

Sample control is the ability of the survey mode to reach the units specified in the sample effectively and efficiently.

The disadvantages of using mall intercept interviews to collect research data include all of the following EXCEPT ________.

A(n)________ is sent to only those respondents who complete the survey.

________ is the bias that arises when actual respondents differ from those who refuse to participate in ways that affect the survey results.

Which of the following is NOT recognized as a classification for the various methods of collecting survey data?

Which of the following is NOT mentioned as an advantage of social media for conducting surveys?

Response bias is the bias that arises when actual respondents differ from those who refuse to participate in ways that affect the survey results.

Sugging is fund-raising under the guise of research.

Which of the following is NOT mentioned as a disadvantage of social media for conducting surveys?

The ability to collect a large quantity of data is an advantage of using telephone interviewing to collect research data.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 5: Survey and Observation

Many social media sites today present an excellent platform for allowing researchers the widespread ability to disseminate questionnaires.

Which of the following is NOT an advantage of using telephone interviewing to collect research data?

Survey questionnaires may be administered in four major modes: (1)telephone interview, (2)personal interviews, (3)mall interviews, and (4)electronic interviews .

A large and nationally representative sample of households who have agreed to periodically participate in mail questionnaires, product tests, and telephone surveys are called ________.

In a short essay, discuss the characteristics of the survey method of obtaining information and list at least three advantages and three disadvantages of survey research.

Which of the following statements is NOT correct about computer-assisted telephone interviewing (CATI)?

All of the following are recognized as disadvantages of using electronic interviewing to collect research data EXCEPT ________.

The tendency of the respondents to give answers that may not be accurate but that may be desirable from a social standpoint is called ________.

Which of the following is NOT recognized as an advantage of using electronic interviewing to collect research data?

An observational research strategy in which mechanical devices, rather than human observers, record the phenomenon being observed is called ________.

Sample control is the ability of the survey mode to reach the units specified in the sample effectively and efficiently.

The disadvantages of using mall intercept interviews to collect research data include all of the following EXCEPT ________.

A(n)________ is sent to only those respondents who complete the survey.

________ is the bias that arises when actual respondents differ from those who refuse to participate in ways that affect the survey results.

Which of the following is NOT recognized as a classification for the various methods of collecting survey data?

Which of the following is NOT mentioned as an advantage of social media for conducting surveys?

Response bias is the bias that arises when actual respondents differ from those who refuse to participate in ways that affect the survey results.

Sugging is fund-raising under the guise of research.

Which of the following is NOT mentioned as a disadvantage of social media for conducting surveys?

The ability to collect a large quantity of data is an advantage of using telephone interviewing to collect research data.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters