Question 1

Which of the following is a disadvantage of observational data?

Accepted Answer

A) Attitudes, motivations and values can't be assessed. 
B) perceptual differences among observers 
C) Infrequent behaviors are too expensive to record. 
D) difficulty in observing behaviors 
E) all of the above 
A) Attitudes, motivations and values can't be assessed. 
B) perceptual differences among observers 
C) Infrequent behaviors are too expensive to record. 
D) difficulty in observing behaviors 
E) all of the above

Question 2

Which of the following is NOT recognized as an advantage of using mail interviews to collect research data?

Accepted Answer

A) no interviewer bias 
B) good control of environment 
C) low social desirability 
D) low/moderate cost 
E) no field force problems 
A) no interviewer bias 
B) good control of environment 
C) low social desirability 
D) low/moderate cost 
E) no field force problems

Question 3

Limitations of e-mail surveys include all of the following EXCEPT ________.

Accepted Answer

A) questionnaires cannot utilize programmed skip patterns, logic checks, or randomization 
B) skipping instructions (e.g., "If the answer to question 5 is yes, go to question 9")must appear explicitly, just as on paper 
C) there is inherent self-selection bias 
D) some e-mail software products limit the length of the body of an e-mail message 
A) questionnaires cannot utilize programmed skip patterns, logic checks, or randomization 
B) skipping instructions (e.g., "If the answer to question 5 is yes, go to question 9")must appear explicitly, just as on paper 
C) there is inherent self-selection bias 
D) some e-mail software products limit the length of the body of an e-mail message

Question 4

Which of the following is NOT a category of personal interviewing methods?

Accepted Answer

A) mail panel 
B) in-home 
C) mall intercept 
D) computer-assisted 
E) All of the above are categories of personal interviewing. 
A) mail panel 
B) in-home 
C) mall intercept 
D) computer-assisted 
E) All of the above are categories of personal interviewing.

Question 5

The recording of behavioral patterns of people, objects, and events in a systematic manner to obtain information about the phenomenon of interest is called observation.

Accepted Answer

A) True 
 B)False

Question 6

According to the text, using telephone interviews to collect survey data is the least popular method of collecting survey data.

Accepted Answer

A) True 
 B)False

Question 7

The collection of survey data through social media sites can be automated, but does not allow the researcher to customize reach to various segments of consumers.

Accepted Answer

A) True 
 B)False

Question 8

All of the following are examples of advantages of using in-home interviewing to collect research data EXCEPT that ________.

Accepted Answer

A) it enables the interviewer to provide clarifications to the respondent, allowing for complex questions 
B) it permits the use of physical stimuli and allows the interviewer to display or demonstrate the product 
C) it provides very good sample control since homes can be selected without generating a list of all the homes in a given area 
D) it allows for longer interviews 
E) it permits easy interviewer supervision and control as the interviewers are traveling door-to-door 
A) it enables the interviewer to provide clarifications to the respondent, allowing for complex questions 
B) it permits the use of physical stimuli and allows the interviewer to display or demonstrate the product 
C) it provides very good sample control since homes can be selected without generating a list of all the homes in a given area 
D) it allows for longer interviews 
E) it permits easy interviewer supervision and control as the interviewers are traveling door-to-door

Question 9

In a short essay, list and discuss the three primary methods researchers use in an attempt to improve response rates.

Accepted Answer

a.Prior notification - this consists of

Question 10

Disadvantages of using telephone interviewing to collect research data include no use of physical stimuli and poor response rates.

Accepted Answer

A) True 
 B)False

Question 11

Poor response rates and the potential for interviewer bias are disadvantages of using mall intercept interviews to collect research data.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is NOT an advantage of using mall intercept interviews to collect research data?

Accepted Answer

A) good for physical stimuli 
B) good control of the environment 
C) low cost 
D) good response rate 
E) complex questions can be asked 
A) good for physical stimuli 
B) good control of the environment 
C) low cost 
D) good response rate 
E) complex questions can be asked

Question 13

The most popular primary data-collection method is the structured direct survey.

Accepted Answer

A) True 
 B)False

Question 14

The method of interview that is one of the most popular for collecting survey data is mail interviews.

Accepted Answer

A) True 
 B)False

Question 15

Participant blogs and online research communities may be considered to be examples of e-ethnography or netnography.

Accepted Answer

A) True 
 B)False

Question 16

A structured questionnaire is given to a sample of a population and is designed to elicit specific information from respondents when using the ________.

Accepted Answer

A) focus group method 
B) exploratory method 
C) survey method 
D) sampling method 
E) motivation elicitation technique 
A) focus group method 
B) exploratory method 
C) survey method 
D) sampling method 
E) motivation elicitation technique

Question 17

In-home interviewing permits easy interviewer supervision and control as the interviewers are traveling door-to-door.

Accepted Answer

A) True 
 B)False

Question 18

Personal observation is an observational research strategy in which human observers record the phenomenon being observed as it occurs.

Accepted Answer

A) True 
 B)False

Question 19

________ is defined as the error due to the interviewer's failure to follow the correct interviewing procedures.

Accepted Answer

A) Social desirability 
B) Nonresponse error 
C) Interviewer bias 
D) Response bias 
E) The fundamental attribution error 
A) Social desirability 
B) Nonresponse error 
C) Interviewer bias 
D) Response bias 
E) The fundamental attribution error

Question 20

Discuss the traditional mail interview method and the typical mail interview package.

Accepted Answer

In the traditional mail interview, quest

Which of the following is a disadvantage of observational data?

Which of the following is NOT recognized as an advantage of using mail interviews to collect research data?

Limitations of e-mail surveys include all of the following EXCEPT ________.

Which of the following is NOT a category of personal interviewing methods?

The recording of behavioral patterns of people, objects, and events in a systematic manner to obtain information about the phenomenon of interest is called observation.

According to the text, using telephone interviews to collect survey data is the least popular method of collecting survey data.

The collection of survey data through social media sites can be automated, but does not allow the researcher to customize reach to various segments of consumers.

All of the following are examples of advantages of using in-home interviewing to collect research data EXCEPT that ________.

In a short essay, list and discuss the three primary methods researchers use in an attempt to improve response rates.

Disadvantages of using telephone interviewing to collect research data include no use of physical stimuli and poor response rates.

Poor response rates and the potential for interviewer bias are disadvantages of using mall intercept interviews to collect research data.

Which of the following is NOT an advantage of using mall intercept interviews to collect research data?

The most popular primary data-collection method is the structured direct survey.

The method of interview that is one of the most popular for collecting survey data is mail interviews.

Participant blogs and online research communities may be considered to be examples of e-ethnography or netnography.

A structured questionnaire is given to a sample of a population and is designed to elicit specific information from respondents when using the ________.

In-home interviewing permits easy interviewer supervision and control as the interviewers are traveling door-to-door.

Personal observation is an observational research strategy in which human observers record the phenomenon being observed as it occurs.

________ is defined as the error due to the interviewer's failure to follow the correct interviewing procedures.

Discuss the traditional mail interview method and the typical mail interview package.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 5: Survey and Observation

Which of the following is a disadvantage of observational data?

Which of the following is NOT recognized as an advantage of using mail interviews to collect research data?

Limitations of e-mail surveys include all of the following EXCEPT ________.

Which of the following is NOT a category of personal interviewing methods?

The recording of behavioral patterns of people, objects, and events in a systematic manner to obtain information about the phenomenon of interest is called observation.

According to the text, using telephone interviews to collect survey data is the least popular method of collecting survey data.

The collection of survey data through social media sites can be automated, but does not allow the researcher to customize reach to various segments of consumers.

All of the following are examples of advantages of using in-home interviewing to collect research data EXCEPT that ________.

In a short essay, list and discuss the three primary methods researchers use in an attempt to improve response rates.

Disadvantages of using telephone interviewing to collect research data include no use of physical stimuli and poor response rates.

Poor response rates and the potential for interviewer bias are disadvantages of using mall intercept interviews to collect research data.

Which of the following is NOT an advantage of using mall intercept interviews to collect research data?

The most popular primary data-collection method is the structured direct survey.

The method of interview that is one of the most popular for collecting survey data is mail interviews.

Participant blogs and online research communities may be considered to be examples of e-ethnography or netnography.

A structured questionnaire is given to a sample of a population and is designed to elicit specific information from respondents when using the ________.

In-home interviewing permits easy interviewer supervision and control as the interviewers are traveling door-to-door.

Personal observation is an observational research strategy in which human observers record the phenomenon being observed as it occurs.

________ is defined as the error due to the interviewer's failure to follow the correct interviewing procedures.

Discuss the traditional mail interview method and the typical mail interview package.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters