Question 1

Observational interviews are recognized as a classification for the various methods of collecting survey data.

Accepted Answer

A) True 
 B)False

Question 2

The disadvantages of using mail interviews to collect research data include all of the following EXCEPT ________.

Accepted Answer

A) high interviewer bias 
B) limited to simple questions 
C) low sample control for cold mail 
D) no control of environment 
E) low speed 
A) high interviewer bias 
B) limited to simple questions 
C) low sample control for cold mail 
D) no control of environment 
E) low speed

Question 3

The advantages of using in-home interviewing to collect research data include very good sample control and the ability to collect a large quantity of data.

Accepted Answer

A) True 
 B)False

Question 4

The percentage of the total attempted interviews that are completed is referred to as response rate.

Accepted Answer

A) True 
 B)False

Question 5

The percentage of the total attempted interviews that are completed is referred to as ________.

Accepted Answer

A) sample control 
B) response rate 
C) social desirability 
D) interviewer bias 
E) cooperation rate 
A) sample control 
B) response rate 
C) social desirability 
D) interviewer bias 
E) cooperation rate

Question 6

Use of a formal questionnaire that presents questions in a prearranged order is called ________.

Accepted Answer

A) exploratory data collection 
B) structured data collection 
C) randomized data collection 
D) hypothetical data collection 
E) pre-arranged data collection 
A) exploratory data collection 
B) structured data collection 
C) randomized data collection 
D) hypothetical data collection 
E) pre-arranged data collection

Question 7

A structured questionnaire is given to a sample of a population and is designed to elicit specific information from respondents when using the survey method.

Accepted Answer

A) True 
 B)False

Question 8

In a short essay, list and discuss the two major observation methods used in descriptive research.Next, list at least one advantage and one disadvantage for each of the two major observation methods.

Accepted Answer

a.In personal observation, a trai

Question 9

Promised incentives are incentives that are included with the survey or questionnaire.

Accepted Answer

A) True 
 B)False

Question 10

________ is an observational research strategy in which human observers record the phenomenon being observed as it occurs.

Accepted Answer

A) Mechanical observation 
B) Virtual observation 
C) Personal observation 
D) Perceptual observation 
E) Simultaneous rigor 
A) Mechanical observation 
B) Virtual observation 
C) Personal observation 
D) Perceptual observation 
E) Simultaneous rigor

Question 11

Which of the following types of incentives is included with the survey or questionnaire?

Accepted Answer

A) promised incentive 
B) observed incentive 
C) prepaid incentive 
D) virtual incentive 
E) Hollywood incentive 
A) promised incentive 
B) observed incentive 
C) prepaid incentive 
D) virtual incentive 
E) Hollywood incentive

Question 12

All of the following are recognized as disadvantages of using computer-assisted personal interviewing to collect research data EXCEPT ________.

Accepted Answer

A) high social desirability 
B) moderate quantity of data can be collected 
C) high cost 
D) poor response rate 
E) accessibility 
A) high social desirability 
B) moderate quantity of data can be collected 
C) high cost 
D) poor response rate 
E) accessibility

Question 13

A prepaid incentive is sent to only those respondents who complete the survey.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following advantages does NOT apply to using in-home interviewing to collect research data?

Accepted Answer

A) good for physical stimuli 
B) relatively inexpensive 
C) good sample control 
D) large quantity of data can be collected 
E) complex questions can be asked 
A) good for physical stimuli 
B) relatively inexpensive 
C) good sample control 
D) large quantity of data can be collected 
E) complex questions can be asked

Question 15

People are more likely to respond and respond sooner to fax surveys than mail surveys.

Accepted Answer

A) True 
 B)False

Observational interviews are recognized as a classification for the various methods of collecting survey data.

The disadvantages of using mail interviews to collect research data include all of the following EXCEPT ________.

The advantages of using in-home interviewing to collect research data include very good sample control and the ability to collect a large quantity of data.

The percentage of the total attempted interviews that are completed is referred to as response rate.

The percentage of the total attempted interviews that are completed is referred to as ________.

Use of a formal questionnaire that presents questions in a prearranged order is called ________.

A structured questionnaire is given to a sample of a population and is designed to elicit specific information from respondents when using the survey method.

In a short essay, list and discuss the two major observation methods used in descriptive research.Next, list at least one advantage and one disadvantage for each of the two major observation methods.

Promised incentives are incentives that are included with the survey or questionnaire.

________ is an observational research strategy in which human observers record the phenomenon being observed as it occurs.

Which of the following types of incentives is included with the survey or questionnaire?

All of the following are recognized as disadvantages of using computer-assisted personal interviewing to collect research data EXCEPT ________.

A prepaid incentive is sent to only those respondents who complete the survey.

Which of the following advantages does NOT apply to using in-home interviewing to collect research data?

People are more likely to respond and respond sooner to fax surveys than mail surveys.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 5: Survey and Observation

Observational interviews are recognized as a classification for the various methods of collecting survey data.

The disadvantages of using mail interviews to collect research data include all of the following EXCEPT ________.

The advantages of using in-home interviewing to collect research data include very good sample control and the ability to collect a large quantity of data.

The percentage of the total attempted interviews that are completed is referred to as response rate.

The percentage of the total attempted interviews that are completed is referred to as ________.

Use of a formal questionnaire that presents questions in a prearranged order is called ________.

A structured questionnaire is given to a sample of a population and is designed to elicit specific information from respondents when using the survey method.

In a short essay, list and discuss the two major observation methods used in descriptive research.Next, list at least one advantage and one disadvantage for each of the two major observation methods.

Promised incentives are incentives that are included with the survey or questionnaire.

________ is an observational research strategy in which human observers record the phenomenon being observed as it occurs.

Which of the following types of incentives is included with the survey or questionnaire?

All of the following are recognized as disadvantages of using computer-assisted personal interviewing to collect research data EXCEPT ________.

A prepaid incentive is sent to only those respondents who complete the survey.

Which of the following advantages does NOT apply to using in-home interviewing to collect research data?

People are more likely to respond and respond sooner to fax surveys than mail surveys.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters