Question 1

All of the following are suggestions for "winning" in the court of law and the court of public opinion EXCEPT:

Accepted Answer

A)  make carefully planned public comments in the earliest stages of a crisis or legal issue. 
B)  Work with lawyers only on a limited basis, as needed. 
C)  develop a litigation communication team before you need it. 
D)  public relations professionals should counsel and coach the legal team. 
E)  all of the above. 
A)  make carefully planned public comments in the earliest stages of a crisis or legal issue. 
B)  Work with lawyers only on a limited basis, as needed. 
C)  develop a litigation communication team before you need it. 
D)  public relations professionals should counsel and coach the legal team. 
E)  all of the above.

Question 2

Suppose your boss asks you to do something unethical on behalf of client.You are concerned about keeping your job.What is the best course of action?

Accepted Answer

A)  Threaten to take your story to the media. 
B)  Use the PRSA Code of Ethics as a framework for responding. 
C)  Remind him/her of the affected publics. 
D)  Speak with your boss's boss. 
E)  Both B and C. 
A)  Threaten to take your story to the media. 
B)  Use the PRSA Code of Ethics as a framework for responding. 
C)  Remind him/her of the affected publics. 
D)  Speak with your boss's boss. 
E)  Both B and C.

Question 3

copyright does not protect ideas, but only the specific ways in which those ideas are expressed.

Accepted Answer

A) True 
 B)False

Question 4

The legal doctrine of "fair use" means

Accepted Answer

A)  once a document is public, it may be used in publicity materials. 
B)  materials can be used as long as they are not libelous. 
C)  paying a fee to the creator of the content being used. 
D)  brief portions of copyrighted material can be used with attribution. 
E)  none of the above. 
A)  once a document is public, it may be used in publicity materials. 
B)  materials can be used as long as they are not libelous. 
C)  paying a fee to the creator of the content being used. 
D)  brief portions of copyrighted material can be used with attribution. 
E)  none of the above.

Question 5

If you discover that inaccurate information has been disseminated, you have responsibility to correct it immediately, based on which of the following PRSA code provisions?

Accepted Answer

A)  competition 
B)  safeguarding confidences 
C)  conflicts of interest 
D)  disclosure of information 
E)  none of the above 
A)  competition 
B)  safeguarding confidences 
C)  conflicts of interest 
D)  disclosure of information 
E)  none of the above

Question 6

"Respecting all opinions and supporting the right of free expression" is connected to which PRSA
Core value?

Accepted Answer

A)  loyalty 
B)  fairness 
C)  independence 
D)  expertise 
E)  advocacy 
A)  loyalty 
B)  fairness 
C)  independence 
D)  expertise 
E)  advocacy

Question 7

Studies have shown that members of PRSA and IABC have no greater awareness of ethics and professional standards than nonmembers.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following scenarios could trigger libel suit?

Accepted Answer

A)  You send out a news release that contains false statements and injures someone's reputation. 
B)  Your boss criticizes a competitor in an interview, but the criticism is based on fact. 
C)  A journalist writes a negative review of a meal eaten at a local restaurant. 
D)  An employee is fired, and the Human Resources director tells the media that she left for "personal ? reasons." 
E)  All of the above. 
A)  You send out a news release that contains false statements and injures someone's reputation. 
B)  Your boss criticizes a competitor in an interview, but the criticism is based on fact. 
C)  A journalist writes a negative review of a meal eaten at a local restaurant. 
D)  An employee is fired, and the Human Resources director tells the media that she left for "personal ? reasons." 
E)  All of the above.

Question 9

Which of the following government agencies has jurisdiction to determine if advertisements are deceptive or misleading?

Accepted Answer

A)  Federal Trade Commission (FT
C)  
B)  Securities and Exchange Commission (SE
C)  
C)  Food and Drug Administration (FD
A)  
D)  Federal Communications Commission (FC
C)  
E)  Bureau of Alcohol, Tobacco and Firearms (ATF) 
A)  Federal Trade Commission (FT
C)  
B)  Securities and Exchange Commission (SE
C)  
C)  Food and Drug Administration (FD
A)  
D)  Federal Communications Commission (FC
C)  
E)  Bureau of Alcohol, Tobacco and Firearms (ATF)

Question 10

Which of the following government agencies monitors the financial affairs of publicly traded companies?

Accepted Answer

A)  Federal Trade Commission (FT
C)  
B)  Securities and Exchange Commission (SE
C)  
C)  Food and Drug Administration (FD
A)  
D)  Federal Communications Commission (FC
C)  
E)  none of the above 
A)  Federal Trade Commission (FT
C)  
B)  Securities and Exchange Commission (SE
C)  
C)  Food and Drug Administration (FD
A)  
D)  Federal Communications Commission (FC
C)  
E)  none of the above

Question 11

Which of the following is NOT Public Relations Society of America (PRSA) core value?

Accepted Answer

A)  advocacy 
B)  honesty 
C)  confidentiality 
D)  expertise 
E)  independence 
A)  advocacy 
B)  honesty 
C)  confidentiality 
D)  expertise 
E)  independence

Question 12

To use an employee's image in product publicity, sales brochures, or advertising, the organization must have

Accepted Answer

A)  a laid-back organizational environment. 
B)  no other means to publicize the company. 
C)  a strong legal staff. 
D)  a signed release on file from that employee. 
E)  first amendment waiver forms. 
A)  a laid-back organizational environment. 
B)  no other means to publicize the company. 
C)  a strong legal staff. 
D)  a signed release on file from that employee. 
E)  first amendment waiver forms.

All of the following are suggestions for "winning" in the court of law and the court of public opinion EXCEPT:

Suppose your boss asks you to do something unethical on behalf of client.You are concerned about keeping your job.What is the best course of action?

copyright does not protect ideas, but only the specific ways in which those ideas are expressed.

The legal doctrine of "fair use" means

If you discover that inaccurate information has been disseminated, you have responsibility to correct it immediately, based on which of the following PRSA code provisions?

"Respecting all opinions and supporting the right of free expression" is connected to which PRSA Core value?

Studies have shown that members of PRSA and IABC have no greater awareness of ethics and professional standards than nonmembers.

Which of the following scenarios could trigger libel suit?

Which of the following government agencies has jurisdiction to determine if advertisements are deceptive or misleading?

Which of the following government agencies monitors the financial affairs of publicly traded companies?

Which of the following is NOT Public Relations Society of America (PRSA) core value?

To use an employee's image in product publicity, sales brochures, or advertising, the organization must have

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters

Exam 9: Ethics and the Law

All of the following are suggestions for "winning" in the court of law and the court of public opinion EXCEPT:

Suppose your boss asks you to do something unethical on behalf of client.You are concerned about keeping your job.What is the best course of action?

copyright does not protect ideas, but only the specific ways in which those ideas are expressed.

The legal doctrine of "fair use" means

If you discover that inaccurate information has been disseminated, you have responsibility to correct it immediately, based on which of the following PRSA code provisions?

"Respecting all opinions and supporting the right of free expression" is connected to which PRSA Core value?

Studies have shown that members of PRSA and IABC have no greater awareness of ethics and professional standards than nonmembers.

Which of the following scenarios could trigger libel suit?

Which of the following government agencies has jurisdiction to determine if advertisements are deceptive or misleading?

Which of the following government agencies monitors the financial affairs of publicly traded companies?

Which of the following is NOT Public Relations Society of America (PRSA) core value?

To use an employee's image in product publicity, sales brochures, or advertising, the organization must have

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters