Question 1

The stage of the new-product development process that positions and launches a new product in full-scale production and sales is referred to as

Accepted Answer

A) marketing program execution. 
B) disbursement. 
C) launch. 
D) commercialization. 
E) final distribution. 
A) marketing program execution. 
B) disbursement. 
C) launch. 
D) commercialization. 
E) final distribution.

Question 2

Figure 10-2
  
-The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

Accepted Answer

A) generate awareness among consumers. 
B) advertise benefits to consumers that stress points of differentiation. 
C) educate consumers about new consumption patterns through personal selling. 
D) obtain widespread distribution in multiple channels. 
E) stress price differentials from competitors' products. 
A) generate awareness among consumers. 
B) advertise benefits to consumers that stress points of differentiation. 
C) educate consumers about new consumption patterns through personal selling. 
D) obtain widespread distribution in multiple channels. 
E) stress price differentials from competitors' products.

Question 3

Burberry makes fine raincoats,clothing,and other items,many that feature the company's distinctive plaid.Originally found only in Great Britain,Burberry has opened a limited number of exclusive shops in leading cities around the world to reach customers who value its name and quality.Burberry is selling which classification of consumer product?

Accepted Answer

A) convenience product 
B) shopping product 
C) discretionary product 
D) unsought product 
E) specialty product 
A) convenience product 
B) shopping product 
C) discretionary product 
D) unsought product 
E) specialty product

Question 4

Appliances and smartphones are classified as

Accepted Answer

A) reusable goods. 
B) nondisposable goods. 
C) imperishable goods. 
D) reliable products. 
E) durable goods. 
A) reusable goods. 
B) nondisposable goods. 
C) imperishable goods. 
D) reliable products. 
E) durable goods.

Question 5

The new Samsung Family Hub Refrigerator has a 21.5-inch touchscreen,ingredient-tracking fridge-cams,and an assortment of fridge apps.This is an example of which type of innovation?

Accepted Answer

A) inventive innovation 
B) continuous innovation 
C) discontinuous innovation 
D) dynamically continuous innovation 
E) continuous invention 
A) inventive innovation 
B) continuous innovation 
C) discontinuous innovation 
D) dynamically continuous innovation 
E) continuous invention

Question 6

At Mattel,Barbie is child-tested to be sure the doll cannot be broken apart and accidentally cause a child to choke on pieces.This type of consumer or safety test occurs during the ________ stage of the new-product development process.

Accepted Answer

A) new-product strategy development 
B) development 
C) business analysis 
D) screening and evaluation 
E) market testing 
A) new-product strategy development 
B) development 
C) business analysis 
D) screening and evaluation 
E) market testing

Question 7

Which of the following statements regarding goods is most accurate?

Accepted Answer

A) In order to be classified as a good,an item must appeal to all five senses. 
B) Music is not considered a good because it only involves a single sense-hearing. 
C) Some goods also have intangible attributes. 
D) To market a good that contains visual attributes,you cannot use an auditory medium. 
E) The aroma of chocolate chip cookies is considered an idea because it affects one's senses. 
A) In order to be classified as a good,an item must appeal to all five senses. 
B) Music is not considered a good because it only involves a single sense-hearing. 
C) Some goods also have intangible attributes. 
D) To market a good that contains visual attributes,you cannot use an auditory medium. 
E) The aroma of chocolate chip cookies is considered an idea because it affects one's senses.

Question 8

All of the following are considered to be new-product development failures or stumbles by Apple except which?

Accepted Answer

A) Apple Newton 
B) Apple Lisa 
C) "hockey puck" mouse 
D) Macintosh Portable 
E) CarPlay 
A) Apple Newton 
B) Apple Lisa 
C) "hockey puck" mouse 
D) Macintosh Portable 
E) CarPlay

Question 9

Which of the following statements about test marketing is most accurate?

Accepted Answer

A) Test marketing is especially useful for new services. 
B) Expensive consumer products must be test marketed in as many locations as possible. 
C) Test marketing involves exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy. 
D) Test marketing is essential for new,expensive industrial products such as jet engines. 
E) Standard test markets are the least expensive and fastest type. 
A) Test marketing is especially useful for new services. 
B) Expensive consumer products must be test marketed in as many locations as possible. 
C) Test marketing involves exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy. 
D) Test marketing is essential for new,expensive industrial products such as jet engines. 
E) Standard test markets are the least expensive and fastest type.

Question 10

Services can be classified by

Accepted Answer

A) their method of delivery. 
B) their use of idle capacity time. 
C) the nature of their ownership. 
D) their location on perceptual maps. 
E) organizational reach. 
A) their method of delivery. 
B) their use of idle capacity time. 
C) the nature of their ownership. 
D) their location on perceptual maps. 
E) organizational reach.

Question 11

Installations,accessory equipment,supplies,and industrial services used to assist in producing other products and services are referred to as

Accepted Answer

A) components. 
B) parts. 
C) production goods. 
D) raw materials. 
E) support products. 
A) components. 
B) parts. 
C) production goods. 
D) raw materials. 
E) support products.

Question 12

If an organization's 2017 sales for the entire United States were $50 million and its 2016 U.S.sales were $30 million,what is the annual percentage sales change?

Accepted Answer

A) 40 
B) 67 
C) 100 
D) 125 
E) 133 
A) 40 
B) 67 
C) 100 
D) 125 
E) 133

Question 13

A durable good is defined as

Accepted Answer

A) an item consumed in one or a few uses. 
B) an item that usually lasts over many uses. 
C) an item that lasts at least one year without becoming obsolete. 
D) a product purchased only for the use of ultimate consumers. 
E) a product used in the production of other products. 
A) an item consumed in one or a few uses. 
B) an item that usually lasts over many uses. 
C) an item that lasts at least one year without becoming obsolete. 
D) a product purchased only for the use of ultimate consumers. 
E) a product used in the production of other products.

Question 14

The stage of the new-product development process that defines the role for a new product in terms of the firm's overall objectives is referred to as

Accepted Answer

A) distinctive competency determination. 
B) new-product strategy development. 
C) strategic marketing process. 
D) strategic invention process. 
E) product protocol definition. 
A) distinctive competency determination. 
B) new-product strategy development. 
C) strategic marketing process. 
D) strategic invention process. 
E) product protocol definition.

Question 15

Figure 10-2
  
-The emphasis of a marketing strategy for a dynamically continuous innovation would include

Accepted Answer

A) advertising to generate awareness. 
B) obtaining widespread distribution. 
C) advertising to explain points of difference and benefits. 
D) setting a low price. 
E) using personal selling. 
A) advertising to generate awareness. 
B) obtaining widespread distribution. 
C) advertising to explain points of difference and benefits. 
D) setting a low price. 
E) using personal selling.

Question 16

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.Several years ago,Harley-Davidson introduced perfume under the Harley-Davidson brand name and it failed quickly.This innovation strategy is known as a

Accepted Answer

A) radical invention. 
B) product line extension. 
C) disruptive innovation. 
D) product deletion. 
E) brand extension. 
A) radical invention. 
B) product line extension. 
C) disruptive innovation. 
D) product deletion. 
E) brand extension.

Question 17

Figure 10-1
  
-In terms of promotion,which of the following consumer product types stresses product differentiation from competitors but not status?

Accepted Answer

A) shopping product 
B) convenience product 
C) specialty product 
D) unsought product 
E) discretionary product 
A) shopping product 
B) convenience product 
C) specialty product 
D) unsought product 
E) discretionary product

Question 18

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar product category seems like a good idea.This is what toothpaste manufacturer Colgate did when it put its brand name on ________,which failed quickly.

Accepted Answer

A) aspirin 
B) frozen dinners 
C) disposable underwear 
D) soda (soft drink) 
E) perfume 
A) aspirin 
B) frozen dinners 
C) disposable underwear 
D) soda (soft drink) 
E) perfume

Question 19

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as

Accepted Answer

A) services. 
B) goods. 
C) products. 
D) marketing mix. 
E) ideas. 
A) services. 
B) goods. 
C) products. 
D) marketing mix. 
E) ideas.

Question 20

________ includes considering employee interactions with customers to ensure they are consistently delivered and experienced,clearly differentiated from other offerings,and relevant and valuable to the target market.

Accepted Answer

A) Capacity management 
B) Customer experience management 
C) Derived demand 
D) Internal marketing 
E) The key service factor 
A) Capacity management 
B) Customer experience management 
C) Derived demand 
D) Internal marketing 
E) The key service factor

Exam 10: Developing New Products and Services

The stage of the new-product development process that positions and launches a new product in full-scale production and sales is referred to as

Figure 10-2 -The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

Appliances and smartphones are classified as

The new Samsung Family Hub Refrigerator has a 21.5-inch touchscreen,ingredient-tracking fridge-cams,and an assortment of fridge apps.This is an example of which type of innovation?

At Mattel,Barbie is child-tested to be sure the doll cannot be broken apart and accidentally cause a child to choke on pieces.This type of consumer or safety test occurs during the ________ stage of the new-product development process.

Which of the following statements regarding goods is most accurate?

All of the following are considered to be new-product development failures or stumbles by Apple except which?

Which of the following statements about test marketing is most accurate?

Services can be classified by

Installations,accessory equipment,supplies,and industrial services used to assist in producing other products and services are referred to as

If an organization's 2017 sales for the entire United States were $50 million and its 2016 U.S.sales were $30 million,what is the annual percentage sales change?

A durable good is defined as

The stage of the new-product development process that defines the role for a new product in terms of the firm's overall objectives is referred to as

Figure 10-2 -The emphasis of a marketing strategy for a dynamically continuous innovation would include

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.Several years ago,Harley-Davidson introduced perfume under the Harley-Davidson brand name and it failed quickly.This innovation strategy is known as a

Figure 10-1 -In terms of promotion,which of the following consumer product types stresses product differentiation from competitors but not status?

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar product category seems like a good idea.This is what toothpaste manufacturer Colgate did when it put its brand name on ________,which failed quickly.

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as

________ includes considering employee interactions with customers to ensure they are consistently delivered and experienced,clearly differentiated from other offerings,and relevant and valuable to the target market.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

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