Question 1

Among business products,which of the following would most likely be considered supplies?

Accepted Answer

A) laser printer 
B) phosphoric acid 
C) cleaning service 
D) magnetic resonance imaging (MRI)scanner 
E) trash bags 
A) laser printer 
B) phosphoric acid 
C) cleaning service 
D) magnetic resonance imaging (MRI)scanner 
E) trash bags

Question 2

Occasionally,a firm's Stage 1 product development activities can be blindsided by a revolutionary new product or technology that completely disrupts its business,which is sometimes called a

Accepted Answer

A) marketing opportunity. 
B) disruptive innovation. 
C) business threat. 
D) crowdsourcing. 
E) concept test. 
A) marketing opportunity. 
B) disruptive innovation. 
C) business threat. 
D) crowdsourcing. 
E) concept test.

Question 3

The Vermont Teddy Bear Co.sells handmade teddy bears designed to be given as gifts for almost every occasion imaginable.The Love Bandit Bear is designed for people to give on Valentine's Day.The unique identification number that the Vermont Teddy Bear Co.uses to distinguish this teddy bear from the others in order to track it in the warehouse is called a(n)

Accepted Answer

A) inventory ID code. 
B) QR code. 
C) NAICS stock code. 
D) order quantity code. 
E) stock keeping unit. 
A) inventory ID code. 
B) QR code. 
C) NAICS stock code. 
D) order quantity code. 
E) stock keeping unit.

Question 4

Explain why not all products can use test markets.

Accepted Answer

Not all products can use test markets.Te

Question 5

A new beverage by Snapple is currently being sold only in the western United States.Over the next year,Snapple plans to introduce the beverage into areas in the Midwest,and then the eastern United States.This distribution strategy during commercialization is referred to as a

Accepted Answer

A) limited rollout. 
B) phased rollout. 
C) market-product expansion. 
D) regional rollout. 
E) phased commercialization. 
A) limited rollout. 
B) phased rollout. 
C) market-product expansion. 
D) regional rollout. 
E) phased commercialization.

Question 6

Fifty percent or more of American adults have not had their teeth checked by a dentist within the past five years.For these people,dental services would most likely be classified as a(n)

Accepted Answer

A) shopping product. 
B) convenience product. 
C) a specialty product. 
D) unsought product. 
E) business product. 
A) shopping product. 
B) convenience product. 
C) a specialty product. 
D) unsought product. 
E) business product.

Question 7

A good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as

Accepted Answer

A) a utility bundle. 
B) a product. 
C) a service. 
D) an idea. 
E) merchandise. 
A) a utility bundle. 
B) a product. 
C) a service. 
D) an idea. 
E) merchandise.

Question 8

An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual finished product is referred to as

Accepted Answer

A) new-product strategy development. 
B) idea generation. 
C) crowdsourcing. 
D) market testing. 
E) a concept test. 
A) new-product strategy development. 
B) idea generation. 
C) crowdsourcing. 
D) market testing. 
E) a concept test.

Question 9

Which of the following is considered an idea?

Accepted Answer

A) calculator 
B) pet food 
C) teeth whitening 
D) marketing class 
E) fitness 
A) calculator 
B) pet food 
C) teeth whitening 
D) marketing class 
E) fitness

Question 10

Recently,the Google team announced its fleet of driverless cars had completed over 1 million miles of "autonomous driving." The Google driverless car is at which stage of the new-product development process?

Accepted Answer

A) development. 
B) market testing. 
C) idea generation. 
D) screening and evaluation. 
E) business analysis. 
A) development. 
B) market testing. 
C) idea generation. 
D) screening and evaluation. 
E) business analysis.

Question 11

Which of the following statements about services is most accurate?

Accepted Answer

A) Services are classified as durable and nondurable. 
B) The marketing of services is,in a practical sense,identical to the marketing of products or ideas since they both satisfy customer needs. 
C) Only 10 percent of all jobs created in the United States are in the services sector. 
D) In the United States,services have become a significant part of the economy and often augment products. 
E) Services are among the easiest products to market because of their tangible nature. 
A) Services are classified as durable and nondurable. 
B) The marketing of services is,in a practical sense,identical to the marketing of products or ideas since they both satisfy customer needs. 
C) Only 10 percent of all jobs created in the United States are in the services sector. 
D) In the United States,services have become a significant part of the economy and often augment products. 
E) Services are among the easiest products to market because of their tangible nature.

Question 12

Figure 10-2
  
-According to Figure 10-2 above,column C represents a

Accepted Answer

A) continuous innovation. 
B) discontinuous innovation. 
C) dynamically continuous innovation. 
D) spontaneous innovation. 
E) simultaneous innovation. 
A) continuous innovation. 
B) discontinuous innovation. 
C) dynamically continuous innovation. 
D) spontaneous innovation. 
E) simultaneous innovation.

Question 13

Development is the stage of the new-product development process

Accepted Answer

A) where initial ideas are generated and discussed. 
B) that turns an idea on paper into a prototype. 
C) where product characteristics and product benefits are selected. 
D) where cross-functional team members and leaders are selected and initial tasks are assigned. 
E) where the first version of a product enters the marketplace. 
A) where initial ideas are generated and discussed. 
B) that turns an idea on paper into a prototype. 
C) where product characteristics and product benefits are selected. 
D) where cross-functional team members and leaders are selected and initial tasks are assigned. 
E) where the first version of a product enters the marketplace.

Question 14

A product refers to

Accepted Answer

A) a tangible good received in exchange for a person's time and effort. 
B) intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value. 
C) a good that has in some way been altered,combined,or improved and sold to organizational buyers. 
D) a thought that leads to an action such as a concept for a new invention. 
E) a good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value. 
A) a tangible good received in exchange for a person's time and effort. 
B) intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value. 
C) a good that has in some way been altered,combined,or improved and sold to organizational buyers. 
D) a thought that leads to an action such as a concept for a new invention. 
E) a good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value.

Question 15

When a small retail chain hires an accountant to do its income taxes,the retail chain would have purchased a(n)

Accepted Answer

A) ancillary service. 
B) industrial service. 
C) specialty service. 
D) accessory service. 
E) contractual service. 
A) ancillary service. 
B) industrial service. 
C) specialty service. 
D) accessory service. 
E) contractual service.

Question 16

Commercialization refers to

Accepted Answer

A) the point at which a new product has diffused throughout the marketplace. 
B) the introduction of an offering to sequential geographic areas of the United States. 
C) exposing actual products to prospective consumers under realistic purchase conditions. 
D) the stage of the new-product development process that positions and launches a new product in full-scale production and sales. 
E) the point where new-product concepts are transformed into prototypes. 
A) the point at which a new product has diffused throughout the marketplace. 
B) the introduction of an offering to sequential geographic areas of the United States. 
C) exposing actual products to prospective consumers under realistic purchase conditions. 
D) the stage of the new-product development process that positions and launches a new product in full-scale production and sales. 
E) the point where new-product concepts are transformed into prototypes.

Question 17

In the early 1900s,your great-great-grandfather probably purchased his first automobile.After years of driving a horse and buggy,he got into his new car and drove it into his new garage.The new automobile was an example of a(n)

Accepted Answer

A) continuous innovation. 
B) dynamically continuous innovation. 
C) disruptive improvement. 
D) discontinuous innovation. 
E) evolutionary innovation. 
A) continuous innovation. 
B) dynamically continuous innovation. 
C) disruptive improvement. 
D) discontinuous innovation. 
E) evolutionary innovation.

Question 18

GoPro did an environmental scan that uncovered a social trend toward sharing experiences during which stage of the new product development process?

Accepted Answer

A) business analysis 
B) new-product strategy development 
C) screening and evaluation 
D) commercialization 
E) idea generation 
A) business analysis 
B) new-product strategy development 
C) screening and evaluation 
D) commercialization 
E) idea generation

Question 19

Speed,or ________,is often vital in introducing a new product.

Accepted Answer

A) perpendicular development 
B) time to market 
C) red tape cutting 
D) fast concepting 
E) delivery expediting 
A) perpendicular development 
B) time to market 
C) red tape cutting 
D) fast concepting 
E) delivery expediting

Question 20

Figure 10-1
  
-In terms of brand loyalty,consumers are very brand loyal and will not accept substitutes for which type of consumer product?

Accepted Answer

A) shopping product 
B) convenience product 
C) specialty product 
D) unsought product 
E) discretionary product 
A) shopping product 
B) convenience product 
C) specialty product 
D) unsought product 
E) discretionary product

Exam 10: Developing New Products and Services

Among business products,which of the following would most likely be considered supplies?

Occasionally,a firm's Stage 1 product development activities can be blindsided by a revolutionary new product or technology that completely disrupts its business,which is sometimes called a

Explain why not all products can use test markets.

A new beverage by Snapple is currently being sold only in the western United States.Over the next year,Snapple plans to introduce the beverage into areas in the Midwest,and then the eastern United States.This distribution strategy during commercialization is referred to as a

Fifty percent or more of American adults have not had their teeth checked by a dentist within the past five years.For these people,dental services would most likely be classified as a(n)

A good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as

An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual finished product is referred to as

Which of the following is considered an idea?

Recently,the Google team announced its fleet of driverless cars had completed over 1 million miles of "autonomous driving." The Google driverless car is at which stage of the new-product development process?

Which of the following statements about services is most accurate?

Figure 10-2 -According to Figure 10-2 above,column C represents a

Development is the stage of the new-product development process

A product refers to

When a small retail chain hires an accountant to do its income taxes,the retail chain would have purchased a(n)

Commercialization refers to

In the early 1900s,your great-great-grandfather probably purchased his first automobile.After years of driving a horse and buggy,he got into his new car and drove it into his new garage.The new automobile was an example of a(n)

GoPro did an environmental scan that uncovered a social trend toward sharing experiences during which stage of the new product development process?

Speed,or ________,is often vital in introducing a new product.

Figure 10-1 -In terms of brand loyalty,consumers are very brand loyal and will not accept substitutes for which type of consumer product?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

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