Question 1

Developing a pool of concepts to serve as candidates for new products is the ________ stage of the new-product development process.

Accepted Answer

A) open innovation 
B) screening and evaluation 
C) product development 
D) new-product strategy development 
E) idea generation 
A) open innovation 
B) screening and evaluation 
C) product development 
D) new-product strategy development 
E) idea generation

Question 2

A slotting fee is a payment that a

Accepted Answer

A) wholesaler makes to place a new product on a retailer's shelf. 
B) manufacturer makes to have a wholesaler distribute a new product to retailers. 
C) manufacturer makes to place a new product on a retailer's shelf. 
D) manufacturer makes to a wholesaler as compensation for warehousing inventory. 
E) manufacturer makes to a retailer as compensation for sales not made while the product was on the shelf. 
A) wholesaler makes to place a new product on a retailer's shelf. 
B) manufacturer makes to have a wholesaler distribute a new product to retailers. 
C) manufacturer makes to place a new product on a retailer's shelf. 
D) manufacturer makes to a wholesaler as compensation for warehousing inventory. 
E) manufacturer makes to a retailer as compensation for sales not made while the product was on the shelf.

Question 3

Pasta sauces have always required the accompanying pasta to be precooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that calls for uncooked pasta would be an example of a

Accepted Answer

A) continuous innovation. 
B) discontinuous innovation. 
C) evolutionary innovation. 
D) disruptive innovation. 
E) dynamically continuous innovation. 
A) continuous innovation. 
B) discontinuous innovation. 
C) evolutionary innovation. 
D) disruptive innovation. 
E) dynamically continuous innovation.

Question 4

Simulated test markets (STMs)are often run in shopping malls where consumers are

Accepted Answer

A) asked how much a person is willing to pay for an unfamiliar item. 
B) asked whether they saw the firm's advertising campaign. 
C) questioned about how often they are likely to shop in that particular location. 
D) asked to identify differences between the consumer's behavioral intention and actual behavior regarding a firm's new product. 
E) shown the product or the product concept and are asked about usage,reasons for purchase,and important product attributes. 
A) asked how much a person is willing to pay for an unfamiliar item. 
B) asked whether they saw the firm's advertising campaign. 
C) questioned about how often they are likely to shop in that particular location. 
D) asked to identify differences between the consumer's behavioral intention and actual behavior regarding a firm's new product. 
E) shown the product or the product concept and are asked about usage,reasons for purchase,and important product attributes.

Question 5

As Apple's CEO,the late Steve Jobs orchestrated innovations that revolutionized five different industries.Which industry below is not one of them?

Accepted Answer

A) music 
B) smartphones 
C) digital publishing 
D) cable television 
E) tablet computing 
A) music 
B) smartphones 
C) digital publishing 
D) cable television 
E) tablet computing

Question 6

A product that disrupts consumers' normal routine but does not require totally new learning is a

Accepted Answer

A) continuous innovation. 
B) dynamically continuous innovation. 
C) discontinuous innovation. 
D) progressive innovation. 
E) disruptive innovation. 
A) continuous innovation. 
B) dynamically continuous innovation. 
C) discontinuous innovation. 
D) progressive innovation. 
E) disruptive innovation.

Question 7

Which of the following is an example of a product line?

Accepted Answer

A) Listerine mouthwash 
B) Zephyrhills natural spring water in eight-ounce bottles 
C) The Yellow Pages for Gainesville,Florida 
D) Alex and Ani bracelets 
E) Samsung Galaxy Edge S8 
A) Listerine mouthwash 
B) Zephyrhills natural spring water in eight-ounce bottles 
C) The Yellow Pages for Gainesville,Florida 
D) Alex and Ani bracelets 
E) Samsung Galaxy Edge S8

Question 8

Less than ________ of new consumer packaged goods (CPG)exceed first-year sales of $50 million-the benchmark of a successful CPG launch.

Accepted Answer

A) 3 percent 
B) 10 percent 
C) 17 percent 
D) 28 percent 
E) 35 percent 
A) 3 percent 
B) 10 percent 
C) 17 percent 
D) 28 percent 
E) 35 percent

Question 9

Figure 10-1
  
-Which of the following is most likely to be an example of an unsought product?

Accepted Answer

A) snow shovel 
B) smartphone 
C) gym membership 
D) bracelet 
E) burial insurance 
A) snow shovel 
B) smartphone 
C) gym membership 
D) bracelet 
E) burial insurance

Question 10

GoPro uses all of the following sources to generate new-product ideas except which?

Accepted Answer

A) consumer shared content 
B) team of professional and amateur athletes 
C) employees 
D) retailers 
E) R&D lab IDEO 
A) consumer shared content 
B) team of professional and amateur athletes 
C) employees 
D) retailers 
E) R&D lab IDEO

Question 11

In marketing,a(n)________ is a thought that leads to a product or action.

Accepted Answer

A) observation 
B) inspiration 
C) experiment 
D) idea 
E) perception 
A) observation 
B) inspiration 
C) experiment 
D) idea 
E) perception

Question 12

Dell used ________ to develop an online site to generate 13,464 ideas for new products as well as website and marketing improvements.

Accepted Answer

A) brainstorming 
B) crowdsourcing 
C) group think 
D) outsourcing 
E) data mining 
A) brainstorming 
B) crowdsourcing 
C) group think 
D) outsourcing 
E) data mining

Question 13

A ________ is defined as an item consumed in one or a few uses.

Accepted Answer

A) durable good 
B) convenience good 
C) specialty good 
D) shopping good 
E) nondurable good 
A) durable good 
B) convenience good 
C) specialty good 
D) shopping good 
E) nondurable good

Question 14

The addition of Clorox II bleach to Tide laundry detergents is an example of a

Accepted Answer

A) discontinuous innovation. 
B) bundled innovation. 
C) dynamically continuous innovation. 
D) disruptive innovation. 
E) continuous innovation. 
A) discontinuous innovation. 
B) bundled innovation. 
C) dynamically continuous innovation. 
D) disruptive innovation. 
E) continuous innovation.

Question 15

Detailed financial projections and determination if a new product could be protected with patents or copyright are a part of which stage of the new-product development process?

Accepted Answer

A) idea generation 
B) market testing 
C) business analysis 
D) development 
E) commercialization 
A) idea generation 
B) market testing 
C) business analysis 
D) development 
E) commercialization

Question 16

Business products are also referred to as

Accepted Answer

A) B2B products. 
B) B2C products. 
C) B4B products. 
D) BOB products. 
E) B4C products. 
A) B2B products. 
B) B2C products. 
C) B4B products. 
D) BOB products. 
E) B4C products.

Question 17

Concept tests are part of which stage in the new-product development process?

Accepted Answer

A) development 
B) screening and evaluation 
C) idea generation 
D) new-product strategy development 
E) business analysis 
A) development 
B) screening and evaluation 
C) idea generation 
D) new-product strategy development 
E) business analysis

Question 18

Intangible items such as theater performances,legal advice,or music streaming that an organization provides to consumers are referred to as

Accepted Answer

A) production goods. 
B) support products. 
C) services. 
D) goods. 
E) benefits. 
A) production goods. 
B) support products. 
C) services. 
D) goods. 
E) benefits.

Question 19

In which stage of the new-product development process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

Accepted Answer

A) idea generation 
B) screening and evaluation 
C) new-product strategy development 
D) business analysis 
E) development 
A) idea generation 
B) screening and evaluation 
C) new-product strategy development 
D) business analysis 
E) development

Question 20

The relationship between a product line and product mix is

Accepted Answer

A) product mixes include product lines. 
B) product lines include product mixes. 
C) product lines refer to consumer products;product mixes refer to business products. 
D) product mixes refer to consumer products;product lines refer to industrial products. 
E) there is no significant difference other than minor product variations of color,size,or form. 
A) product mixes include product lines. 
B) product lines include product mixes. 
C) product lines refer to consumer products;product mixes refer to business products. 
D) product mixes refer to consumer products;product lines refer to industrial products. 
E) there is no significant difference other than minor product variations of color,size,or form.

Exam 10: Developing New Products and Services

Developing a pool of concepts to serve as candidates for new products is the ________ stage of the new-product development process.

A slotting fee is a payment that a

Pasta sauces have always required the accompanying pasta to be precooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that calls for uncooked pasta would be an example of a

Simulated test markets (STMs)are often run in shopping malls where consumers are

As Apple's CEO,the late Steve Jobs orchestrated innovations that revolutionized five different industries.Which industry below is not one of them?

A product that disrupts consumers' normal routine but does not require totally new learning is a

Which of the following is an example of a product line?

Less than ________ of new consumer packaged goods (CPG)exceed first-year sales of $50 million-the benchmark of a successful CPG launch.

Figure 10-1 -Which of the following is most likely to be an example of an unsought product?

GoPro uses all of the following sources to generate new-product ideas except which?

In marketing,a(n)________ is a thought that leads to a product or action.

Dell used ________ to develop an online site to generate 13,464 ideas for new products as well as website and marketing improvements.

A ________ is defined as an item consumed in one or a few uses.

The addition of Clorox II bleach to Tide laundry detergents is an example of a

Detailed financial projections and determination if a new product could be protected with patents or copyright are a part of which stage of the new-product development process?

Business products are also referred to as

Concept tests are part of which stage in the new-product development process?

Intangible items such as theater performances,legal advice,or music streaming that an organization provides to consumers are referred to as

In which stage of the new-product development process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

The relationship between a product line and product mix is

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

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