Exam 10: Developing New Products and Services

One reason new products fail is that although most major corporations use a formal decision-making process,sometimes they fail to critically evaluate the progress along the way.This is why many firms have a ________ to ensure that problems are corrected before proceeding to the next stage.

Market testing refers to

The new-product development process an organization goes through to identify business opportunities and convert them into salable products or services contains

Marketers pay slotting fees to grocers in payment for space,or slots,on their retail shelves.Such slotting fees significantly increase the cost of which stage of the new-product development process?

Marketing Dashboard Map -In the Marketing Dashboard Map above,the annual growth rate in each state is shown,with green (which looks gray on gray scale)meaning good and red (which looks black on gray scale)meaning very poor.If you were a marketing manager faced with this dashboard,which of the following would be the best action?

You greatly admire a set of Waterford crystal serving bowls you see at a dinner party and decide to buy two despite their cost of $250 each.They are only available in your area in a Waterford shop 40 miles from campus.Into which classification of consumer products would the Waterford crystal serving bowls fall?

A product line refers to

All of the following are sources for new-product ideas except which?

New-product or service failures may be reduced or avoided if the company developing them has

A product that has tangible attributes that a consumer's five senses can perceive is referred to as a(n)

The first LCD (liquid crystal display)flat-panel HD (high-definition)TV is an example of which type of innovation?

From an organization's perspective regarding its new products and innovations,which of the following new-product strategies has the highest level of risk?

If you watch television,you may have seen the ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage.In the new-product development process,this safety test would occur during the ________ stage.

The two main classifications of business products are

Among business products,which of the following would most likely be considered an industrial service?

What are the eight marketing reasons for new-product failures?

________ is the unique identification number that defines an item for ordering or inventory purposes.

Screening and evaluation is the stage of the new-product development process

________ often speeds up software development by using a "do it,try it,fix it" approach that encourages continuous improvement even after the initial design.

The Macintosh,iPod,iPhone,iPad,CarPlay,and Apple Watch are all examples of Apple's commitment to