Exam 10: Developing New Products and Services

Explain the difference between consumer products and business products.Why are some products difficult to categorize as one or the other? Give an example of a business product,a consumer product,and a product that is difficult to categorize.

Items for which the consumer compares several alternatives on several criteria such as price,quality,or style are referred to as

Which of the following is considered a service?

A product that requires the learning of entirely new consumption patterns among consumers is referred to as a(n)

If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products,which of the following metrics should be used to measure sales performance?

The new-product development process is

Newman's Own is a company that gives all of its profits to charities.The company produces popcorn,salsa,pasta sauces,and salad dressings under the Newman's Own brand name.These product lines comprise the company's

IDEO is a company that

Business products are

After gaining widespread attention with the media,as well as popularity with teens,hoverboards made by a variety of manufacturers were found to catch fire or explode.Hoverboard sales suffered greatly as a result of which common reason for product failure?

An assessment of the "business fit" of the proposed new product,from whether it can be economically produced to the marketing strategy needed to have it succeed,takes place during which stage of the new-product development process?

Figure 10-1 -With respect to price and availability,shopping products are likely to be

Figure 10-1 -With respect to promotion,which of the following strategies would most likely be used for unsought products?

To save time and money,companies often turn to ________,a technique that somewhat replicates a full-scale test market.

A full-scale operating model of the product or service under development is referred to as a

There are seven stages of the new-product development process.The last stage is

When General Mills introduced Fingos,a corn chip-sized sweetened cereal flake,it assumed that its customers would normally snack on them dry like a potato chip.Unfortunately,consumers did not switch from munching on popcorn and potato chips.The primary reason for the failure of Fingos was

In the new-product development process,product ideas that survive the business analysis stage proceed to the ________ stage.

During the first stage of the new-product development process,two important activities take place.They are

There are seven stages of the new-product development process.After screening and evaluation is stage 4,the ________ stage.