Exam 10: Developing New Products and Services

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning,such as sales.Once shortfalls are identified,the first step would be to conduct market research to determine

Generating insights leading to marketing actions based on ideas from massive numbers of people is called

Which of the following firms uses crowdfunding to raise capital for products that are unlikely to get resources from traditional sources?

Which of the following would most likely be considered a consumer product?

Explain what an unsought product is and give some examples.

A product class is

A product can be classified as new if it ________ from existing products.

Business analysis is the stage of the new-product development process

In marketing,an idea is

A discontinuous innovation is a product that

New-product strategy development is

Procter & Gamble has a large ________ that includes product groupings such as beauty and grooming (Crest toothpaste and Gillette razors),household care (Downy fabric softener and Tide detergent),and Pampers diapers.

During the business analysis stage of the new-product development process,GoPro considers the likelihood of ________,especially when introducing new,less expensive products like Hero Session that may hurt existing product sales.

Services can be classified according to whether they are

The stage of the new-product development process that turns an idea on paper into a prototype is referred to as

For shopping products,the consumer

Prego introduced a Pasta Bake Sauce,which called for uncooked pasta blended with pasta,sauce,meat,and cheese in a casserole.Legally,this product should only be labeled as new

Figure 10-1 -Very infrequent purchases and limited distribution are characteristic of products that a prospective buyer may not initially want,which makes awareness essential.This type of consumer product is referred to as a(n)

Kimberly-Clark developed its Avert Virucidal tissues that contained vitamin C derivatives,which were scientifically designed to kill cold and flu germs when users sneezed,coughed,or blew their noses into them.Unfortunately,people didn't believe the claim and were frightened by the "cidal" in the brand name.The reason for this product failure was

Describe the different ways to define a product as new.