Question 1

Which of the following statements regarding goods is most accurate?

Accepted Answer

A) Nondurable goods rely more on advertising than durable goods. 
B) Durable goods benefit more from advertising than nondurable goods. 
C) There is little,if any,difference between marketing actions for durable and nondurable goods. 
D) Nondurable goods rely more on personal selling than durable goods. 
E) The durable and nondurable classification applies to services as well as to products. 
A) Nondurable goods rely more on advertising than durable goods. 
B) Durable goods benefit more from advertising than nondurable goods. 
C) There is little,if any,difference between marketing actions for durable and nondurable goods. 
D) Nondurable goods rely more on personal selling than durable goods. 
E) The durable and nondurable classification applies to services as well as to products.

Question 2

Consumer products are

Accepted Answer

A) products used in the production of other items. 
B) products purchased by the ultimate consumer. 
C) products an industrial buyer will make an effort to seek out and buy. 
D) items purchased frequently and with a minimum of shopping effort. 
E) products that assist directly or indirectly in providing products for resale. 
A) products used in the production of other items. 
B) products purchased by the ultimate consumer. 
C) products an industrial buyer will make an effort to seek out and buy. 
D) items purchased frequently and with a minimum of shopping effort. 
E) products that assist directly or indirectly in providing products for resale.

Question 3

A product is a good,service,or idea consisting of a(n)________ that satisfy consumers' needs and is received in exchange for money or something else of value.

Accepted Answer

A) promise or commitment exchanged between a seller and a buyer 
B) bundle of tangible and intangible attributes 
C) assortment of value-possessing activities 
D) array of physical attributes 
E) collection of tangible qualities 
A) promise or commitment exchanged between a seller and a buyer 
B) bundle of tangible and intangible attributes 
C) assortment of value-possessing activities 
D) array of physical attributes 
E) collection of tangible qualities

Question 4

Products organizations buy that assist in providing other products for resale are referred to as

Accepted Answer

A) reseller goods. 
B) wholesale goods. 
C) business products. 
D) ancillary products. 
E) retail products. 
A) reseller goods. 
B) wholesale goods. 
C) business products. 
D) ancillary products. 
E) retail products.

Question 5

The screening and evaluation stage of the new-product development process involves

Accepted Answer

A) internal and external appraisals of new-product ideas. 
B) product selection and budgeting projections. 
C) business and cost analyses. 
D) patent searches and environmental scanning. 
E) idea selection and prototype development. 
A) internal and external appraisals of new-product ideas. 
B) product selection and budgeting projections. 
C) business and cost analyses. 
D) patent searches and environmental scanning. 
E) idea selection and prototype development.

Question 6

Research shows that while feature bloat can increase the capability of a new product and encourage a purchase,

Accepted Answer

A) consumers are unable to articulate their reasons for purchase,which limits positive word of mouth. 
B) few brands take advantage of the opportunity to improve their offerings. 
C) there is typically such a large increase in price that few buyers respond. 
D) competitors typically respond so quickly that there is little impact on sales. 
E) the actual usage experience after purchase results in consumer dissatisfaction,or feature fatigue. 
A) consumers are unable to articulate their reasons for purchase,which limits positive word of mouth. 
B) few brands take advantage of the opportunity to improve their offerings. 
C) there is typically such a large increase in price that few buyers respond. 
D) competitors typically respond so quickly that there is little impact on sales. 
E) the actual usage experience after purchase results in consumer dissatisfaction,or feature fatigue.

Question 7

Raw materials,such as grain or lumber,as well as assemblies or parts are referred to as

Accepted Answer

A) production goods. 
B) components. 
C) accessories. 
D) support products. 
E) raw assemblies. 
A) production goods. 
B) components. 
C) accessories. 
D) support products. 
E) raw assemblies.

Question 8

The ________ stage of the new-product development process includes an examination of the technical feasibility for the product,such as 3M determining that the firm's micro-replication technology (the 3,000 tiny gripping fingers)could be used to improve the gripping power of batting or work gloves.

Accepted Answer

A) development 
B) Stage-Gate 
C) idea generation 
D) business analysis 
E) screening and evaluation 
A) development 
B) Stage-Gate 
C) idea generation 
D) business analysis 
E) screening and evaluation

Question 9

Parallel development,involving the simultaneous development of both the product and the production process,is the responsibility of

Accepted Answer

A) cross-functional teams 
B) the marketing department 
C) research and development engineers 
D) product managers 
E) top management 
A) cross-functional teams 
B) the marketing department 
C) research and development engineers 
D) product managers 
E) top management

Question 10

There are seven stages of the new-product development process.Stage 6 is the ________ stage.

Accepted Answer

A) business analysis 
B) screening and evaluation 
C) market testing 
D) commercialization 
E) development 
A) business analysis 
B) screening and evaluation 
C) market testing 
D) commercialization 
E) development

Question 11

A nondurable good is defined as

Accepted Answer

A) an item consumed in one or a few uses. 
B) an item that usually lasts over an extended number of uses. 
C) an item that lasts at least one year without becoming obsolete. 
D) a product purchased only for the use of ultimate consumers. 
E) a product used in the production of other products. 
A) an item consumed in one or a few uses. 
B) an item that usually lasts over an extended number of uses. 
C) an item that lasts at least one year without becoming obsolete. 
D) a product purchased only for the use of ultimate consumers. 
E) a product used in the production of other products.

Question 12

Introducing new-products sequentially into geographic areas of the U.S.to allow production levels and marketing activities to build up gradually to minimize the risk of new-product failure is referred to as

Accepted Answer

A) limited rollouts. 
B) phased rollouts. 
C) market-product expansion. 
D) regional rollouts. 
E) phased commercialization. 
A) limited rollouts. 
B) phased rollouts. 
C) market-product expansion. 
D) regional rollouts. 
E) phased commercialization.

Question 13

Food products and fuel would be classified as

Accepted Answer

A) services. 
B) perishable goods. 
C) durable goods. 
D) nondurable goods. 
E) disposable goods. 
A) services. 
B) perishable goods. 
C) durable goods. 
D) nondurable goods. 
E) disposable goods.

Question 14

The demand for a business product that results from the demand for a consumer product is referred to as

Accepted Answer

A) sequential demand. 
B) selective demand. 
C) primary demand. 
D) secondary demand. 
E) derived demand. 
A) sequential demand. 
B) selective demand. 
C) primary demand. 
D) secondary demand. 
E) derived demand.

Question 15

Products such as tools and repair services that are used to assist in producing other products and services are referred to as

Accepted Answer

A) components. 
B) complementary products. 
C) support products. 
D) derived products. 
E) materials. 
A) components. 
B) complementary products. 
C) support products. 
D) derived products. 
E) materials.

Question 16

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Accepted Answer

A) DVD player 
B) disposable lighters 
C) instant light charcoal 
D) liquid laundry detergent 
E) automatic dishwashers 
A) DVD player 
B) disposable lighters 
C) instant light charcoal 
D) liquid laundry detergent 
E) automatic dishwashers

Question 17

Personal selling is least important for which of the following products?

Accepted Answer

A) bicycle 
B) toaster 
C) toothpaste 
D) deck furniture 
E) watch 
A) bicycle 
B) toaster 
C) toothpaste 
D) deck furniture 
E) watch

Question 18

The Thirsty Dog! beverage is an example of a product that failed in the marketplace.Identify and describe the reason(s)for this unique item's marketing-related product failure.

Accepted Answer

Thirsty Dog! failed because it had no ec

Question 19

In addition to seeking ideas from more well-known sources,organizations also get ideas from universities,inventors,and smaller,nontraditional firms.For example,General Mills partnered with Brigham Young University to license its patent for

Accepted Answer

A) scones with coffee-flavored cream frosting. 
B) an Omega-3 enriched SKU for the Philadelphia cream cheese line. 
C) a carbonated yogurt called Go-Gurt Fizzix. 
D) deep fried chicken skins for people who cannot eat pork. 
E) a crispy baked macaroni and cheese snack that can be eaten out of a bag like Cheetos. 
A) scones with coffee-flavored cream frosting. 
B) an Omega-3 enriched SKU for the Philadelphia cream cheese line. 
C) a carbonated yogurt called Go-Gurt Fizzix. 
D) deep fried chicken skins for people who cannot eat pork. 
E) a crispy baked macaroni and cheese snack that can be eaten out of a bag like Cheetos.

Question 20

Installations are support products that include items such as

Accepted Answer

A) copy paper,mechanical pencils,and lightbulbs. 
B) welding masks and computers. 
C) warehouses and automated assembly lines. 
D) lumber and engine parts. 
E) janitorial and legal services. 
A) copy paper,mechanical pencils,and lightbulbs. 
B) welding masks and computers. 
C) warehouses and automated assembly lines. 
D) lumber and engine parts. 
E) janitorial and legal services.

Exam 10: Developing New Products and Services

Which of the following statements regarding goods is most accurate?

Consumer products are

A product is a good,service,or idea consisting of a(n)________ that satisfy consumers' needs and is received in exchange for money or something else of value.

Products organizations buy that assist in providing other products for resale are referred to as

The screening and evaluation stage of the new-product development process involves

Research shows that while feature bloat can increase the capability of a new product and encourage a purchase,

Raw materials,such as grain or lumber,as well as assemblies or parts are referred to as

The ________ stage of the new-product development process includes an examination of the technical feasibility for the product,such as 3M determining that the firm's micro-replication technology (the 3,000 tiny gripping fingers)could be used to improve the gripping power of batting or work gloves.

Parallel development,involving the simultaneous development of both the product and the production process,is the responsibility of

There are seven stages of the new-product development process.Stage 6 is the ________ stage.

A nondurable good is defined as

Introducing new-products sequentially into geographic areas of the U.S.to allow production levels and marketing activities to build up gradually to minimize the risk of new-product failure is referred to as

Food products and fuel would be classified as

The demand for a business product that results from the demand for a consumer product is referred to as

Products such as tools and repair services that are used to assist in producing other products and services are referred to as

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Personal selling is least important for which of the following products?

The Thirsty Dog! beverage is an example of a product that failed in the marketplace.Identify and describe the reason(s)for this unique item's marketing-related product failure.

In addition to seeking ideas from more well-known sources,organizations also get ideas from universities,inventors,and smaller,nontraditional firms.For example,General Mills partnered with Brigham Young University to license its patent for

Installations are support products that include items such as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

Filters