Question 1

What are the four types of consumer products? How do they differ?

Accepted Answer

Convenience products,shopping products,s

Question 2

Open innovation helps organizations overcome ________,one of the organizational inertias common in new-product failures.

Accepted Answer

A) groupthink 
B) intelligent failures 
C) incomplete protocols 
D) NIH barriers 
E) bad timing 
A) groupthink 
B) intelligent failures 
C) incomplete protocols 
D) NIH barriers 
E) bad timing

Question 3

Figure 10-1
  
-In terms of promotion,which of the following consumer product types stresses status and brand uniqueness?

Accepted Answer

A) specialty product 
B) convenience product 
C) shopping product 
D) unsought product 
E) discretionary product 
A) specialty product 
B) convenience product 
C) shopping product 
D) unsought product 
E) discretionary product

Question 4

It is common now for laptops and tablets to utilize multitouch functions,such as "pinch to zoom," either on the screen interface or with the tracking mouse.When the multitouch interface was first introduced,it was an example of which type of innovation?

Accepted Answer

A) continuous innovation 
B) discontinuous innovation 
C) disruptive innovation 
D) dynamically continuous innovation 
E) evolutionary innovation 
A) continuous innovation 
B) discontinuous innovation 
C) disruptive innovation 
D) dynamically continuous innovation 
E) evolutionary innovation

Question 5

Among business products,supplies usually consist of

Accepted Answer

A) buildings and fixed equipment. 
B) items used in the manufacturing process that become part of the final product. 
C) tools and office equipment. 
D) items such as pens,batteries,and lightbulbs. 
E) raw materials and component parts. 
A) buildings and fixed equipment. 
B) items used in the manufacturing process that become part of the final product. 
C) tools and office equipment. 
D) items such as pens,batteries,and lightbulbs. 
E) raw materials and component parts.

Question 6

The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the

Accepted Answer

A) commercialization process. 
B) SWOT process. 
C) business prospect development cycle. 
D) opportunity stage gate sequence. 
E) new-product development process. 
A) commercialization process. 
B) SWOT process. 
C) business prospect development cycle. 
D) opportunity stage gate sequence. 
E) new-product development process.

Question 7

Which of the following new products is the best example of the lowest level of risk from the company's point of view?

Accepted Answer

A) adding Ball Park Beef Franks with Cheese to the Ball Park Franks line 
B) moving from production of landline telephones to smartphones 
C) marketing the first Apple computer 
D) changing the formula from Coca-Cola to New Coke and then back to Coca-Cola Classic 
E) offering online marketing classes rebranded under a new college name 
A) adding Ball Park Beef Franks with Cheese to the Ball Park Franks line 
B) moving from production of landline telephones to smartphones 
C) marketing the first Apple computer 
D) changing the formula from Coca-Cola to New Coke and then back to Coca-Cola Classic 
E) offering online marketing classes rebranded under a new college name

Question 8

There are seven stages of the new-product development process.Stage 5 is the ________ stage.

Accepted Answer

A) business analysis 
B) screening and evaluation 
C) market testing 
D) commercialization 
E) development 
A) business analysis 
B) screening and evaluation 
C) market testing 
D) commercialization 
E) development

Question 9

A newly invented apple peeling and coring machine for the consumer market would be considered a(n)

Accepted Answer

A) shopping product. 
B) convenience product. 
C) specialty product. 
D) unsought product. 
E) discretionary product. 
A) shopping product. 
B) convenience product. 
C) specialty product. 
D) unsought product. 
E) discretionary product.

Question 10

Customer experience management (CEM)is

Accepted Answer

A) the integration of the service component of the marketing mix with efforts to influence consumer demand. 
B) the unique combination of benefits received by targeted buyers that include quality,convenience,on-time delivery,and both before-sale and after-sale service at a specific price. 
C) the process of managing the entire customer experience within the company. 
D) a cluster of benefits that an organization promises customers to satisfy their needs. 
E) the ability of logistics management to satisfy users in terms of time,dependability,communication,and convenience. 
A) the integration of the service component of the marketing mix with efforts to influence consumer demand. 
B) the unique combination of benefits received by targeted buyers that include quality,convenience,on-time delivery,and both before-sale and after-sale service at a specific price. 
C) the process of managing the entire customer experience within the company. 
D) a cluster of benefits that an organization promises customers to satisfy their needs. 
E) the ability of logistics management to satisfy users in terms of time,dependability,communication,and convenience.

Question 11

One of the two organization-related problems of inertia that can cause new-product failures is

Accepted Answer

A) poor product quality. 
B) encountering the "not-invented-here" problem. 
C) poor execution of the marketing mix. 
D) bad timing. 
E) incomplete market and product protocol. 
A) poor product quality. 
B) encountering the "not-invented-here" problem. 
C) poor execution of the marketing mix. 
D) bad timing. 
E) incomplete market and product protocol.

Question 12

Which of the following is considered a service?

Accepted Answer

A) hotel stay 
B) trash bags 
C) silverware 
D) washing machine 
E) freedom 
A) hotel stay 
B) trash bags 
C) silverware 
D) washing machine 
E) freedom

Question 13

Services are defined as

Accepted Answer

A) philanthropic activities performed without expectations of monetary remuneration. 
B) the activities provided to complement a tangible good,such as technical support for a computer. 
C) the intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value. 
D) any activity required for the production of a good that cannot be completed "in-house" and must be outsourced to another firm. 
E) the human (nonmechanical)component that is part of the manufacturing process. 
A) philanthropic activities performed without expectations of monetary remuneration. 
B) the activities provided to complement a tangible good,such as technical support for a computer. 
C) the intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value. 
D) any activity required for the production of a good that cannot be completed "in-house" and must be outsourced to another firm. 
E) the human (nonmechanical)component that is part of the manufacturing process.

Question 14

Figure 10-2
  
-The emphasis of a marketing strategy for a continuous innovation concentrates on

Accepted Answer

A) obtaining exclusive distribution. 
B) setting a low price. 
C) generating awareness. 
D) using reminder advertising to reeducate consumers. 
E) using personal selling. 
A) obtaining exclusive distribution. 
B) setting a low price. 
C) generating awareness. 
D) using reminder advertising to reeducate consumers. 
E) using personal selling.

Question 15

Supplies are support products that include items such as

Accepted Answer

A) stationery,paper clips,and brooms. 
B) tools and office equipment. 
C) buildings and fixed equipment. 
D) raw materials and component parts. 
E) maintenance,repair,and legal services. 
A) stationery,paper clips,and brooms. 
B) tools and office equipment. 
C) buildings and fixed equipment. 
D) raw materials and component parts. 
E) maintenance,repair,and legal services.

Question 16

Kroger required that Birds Eye pay $15,000 per month to get its new Vegetable Quinoa Pilaf placed in the middle shelves in the frozen vegetable freezer section of all its supermarkets around the country.This payment is an example of a

Accepted Answer

A) product placement fee. 
B) bribe. 
C) slotting fee. 
D) product support fee. 
E) shelf space allowance. 
A) product placement fee. 
B) bribe. 
C) slotting fee. 
D) product support fee. 
E) shelf space allowance.

Question 17

Among business products,copiers would be best considered which type of support product?

Accepted Answer

A) installations 
B) accessory equipment 
C) supplies 
D) industrial services 
E) raw materials 
A) installations 
B) accessory equipment 
C) supplies 
D) industrial services 
E) raw materials

Question 18

Considering the classification of consumer products,which of the following products will have the most limited distribution?

Accepted Answer

A) Secret antiperspirant 
B) Fuji disposable camera 
C) BP gasoline 
D) Marchesa wedding gown 
E) Sony HDTV 
A) Secret antiperspirant 
B) Fuji disposable camera 
C) BP gasoline 
D) Marchesa wedding gown 
E) Sony HDTV

Question 19

The Vermont Teddy Bear Co.sells handmade teddy bears designed to be given as gifts for almost every occasion imaginable.The Love Bandit Bear is designed for people to give as a gift on Valentine's Day.The Love Bandit Bear is an example of a

Accepted Answer

A) product item. 
B) product mix. 
C) product class. 
D) product form. 
E) product line. 
A) product item. 
B) product mix. 
C) product class. 
D) product form. 
E) product line.

Question 20

Explain the differences in promotion between convenience,shopping,specialty,and unsought products.

Accepted Answer

Promotion for convenience products would

Exam 10: Developing New Products and Services

What are the four types of consumer products? How do they differ?

Open innovation helps organizations overcome ________,one of the organizational inertias common in new-product failures.

Figure 10-1 -In terms of promotion,which of the following consumer product types stresses status and brand uniqueness?

It is common now for laptops and tablets to utilize multitouch functions,such as "pinch to zoom," either on the screen interface or with the tracking mouse.When the multitouch interface was first introduced,it was an example of which type of innovation?

Among business products,supplies usually consist of

The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the

Which of the following new products is the best example of the lowest level of risk from the company's point of view?

There are seven stages of the new-product development process.Stage 5 is the ________ stage.

A newly invented apple peeling and coring machine for the consumer market would be considered a(n)

Customer experience management (CEM)is

One of the two organization-related problems of inertia that can cause new-product failures is

Which of the following is considered a service?

Services are defined as

Figure 10-2 -The emphasis of a marketing strategy for a continuous innovation concentrates on

Supplies are support products that include items such as

Kroger required that Birds Eye pay $15,000 per month to get its new Vegetable Quinoa Pilaf placed in the middle shelves in the frozen vegetable freezer section of all its supermarkets around the country.This payment is an example of a

Among business products,copiers would be best considered which type of support product?

Considering the classification of consumer products,which of the following products will have the most limited distribution?

The Vermont Teddy Bear Co.sells handmade teddy bears designed to be given as gifts for almost every occasion imaginable.The Love Bandit Bear is designed for people to give as a gift on Valentine's Day.The Love Bandit Bear is an example of a

Explain the differences in promotion between convenience,shopping,specialty,and unsought products.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

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