Question 1

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a theory.

Accepted Answer

A) True 
 B)False

Question 2

According to the text,buyer behavior is a central component of the environmental context of the problem.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is NOT a characteristic of a management decision problem?

Accepted Answer

A)  focuses on symptoms 
B)  asks what the decision maker needs to do 
C)  is action oriented 
D)  focused on the underlying causes 
E)  A and C 
A)  focuses on symptoms 
B)  asks what the decision maker needs to do 
C)  is action oriented 
D)  focused on the underlying causes 
E)  A and C

Question 4

A broad statement of the general problem and identification of the specific components of the marketing research problem is called problem definition.

Accepted Answer

A) True 
 B)False

Question 5

The political environment is a factor that comprises the environmental context of the problem.

Accepted Answer

A) True 
 B)False

Question 6

According to the text,________ are logical,preliminary steps to developing mathematical models.

Accepted Answer

A)  theoretical models 
B)  verbal models 
C)  technological models 
D)  graphical models 
E)  durable models 
A)  theoretical models 
B)  verbal models 
C)  technological models 
D)  graphical models 
E)  durable models

Question 7

Which of the following models are used to isolate variables and to suggest directions of relationships but are not designed to provide numerical results?

Accepted Answer

A)  graphical models 
B)  mathematical models 
C)  verbal models 
D)  technological models 
E)  specific models 
A)  graphical models 
B)  mathematical models 
C)  verbal models 
D)  technological models 
E)  specific models

Question 8

The problem confronting the decision maker is typically referred to as the ________.

Accepted Answer

A)  management decision problem 
B)  theoretical decision problem 
C)  hypothetical decision problem 
D)  marketing research problem 
E)  research context problem 
A)  management decision problem 
B)  theoretical decision problem 
C)  hypothetical decision problem 
D)  marketing research problem 
E)  research context problem

Question 9

All of the following represent factors that comprise the environmental context of the problem EXCEPT:

Accepted Answer

A)  resources of the firm. 
B)  objectives of the decision maker. 
C)  accounting practices used by the firm twenty years ago. 
D)  economic environment. 
E)  constraints of the firm. 
A)  resources of the firm. 
B)  objectives of the decision maker. 
C)  accounting practices used by the firm twenty years ago. 
D)  economic environment. 
E)  constraints of the firm.

Question 10

A theory is a conceptual scheme based on foundational statements,which are assumed to be true.

Accepted Answer

A) True 
 B)False

Question 11

________ is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics.

Accepted Answer

A)  Economic behavior 
B)  Organizational behavior 
C)  Buyer behavior 
D)  Ethical behavior 
E)  Census data 
A)  Economic behavior 
B)  Organizational behavior 
C)  Buyer behavior 
D)  Ethical behavior 
E)  Census data

Question 12

Michael Dell of Dell Computers wants his company to take market share from Hewlett-Packard and Apple in the category of printers.As his marketing research director,which of the following would NOT be part of the tasks involved in formulating the marketing research problem to support Dell's strategic initiative in selling printers?

Accepted Answer

A)  qualitative research 
B)  interviews with experts 
C)  secondary data analysis 
D)  discussions with Michael Dell 
E)  composing the research design 
A)  qualitative research 
B)  interviews with experts 
C)  secondary data analysis 
D)  discussions with Michael Dell 
E)  composing the research design

Question 13

An explicit specification of a set of variables and their interrelationships designed to represent some real system or process in whole or in part is called an analytical model.

Accepted Answer

A) True 
 B)False

Question 14

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n)________.

Accepted Answer

A)  situation 
B)  incident 
C)  hypothesis 
D)  theory 
E)  relationship 
A)  situation 
B)  incident 
C)  hypothesis 
D)  theory 
E)  relationship

Question 15

According to the text,________ are an economical and quick source of background information.

Accepted Answer

A)  primary data 
B)  virtual data 
C)  secondary data 
D)  observational data 
E)  A and B 
A)  primary data 
B)  virtual data 
C)  secondary data 
D)  observational data 
E)  A and B

Question 16

Pilot surveys contain fewer open-ended questions than large-scale surveys.

Accepted Answer

A) True 
 B)False

Question 17

Hypotheses are statements about proposed relationships rather than merely questions to be answered.

Accepted Answer

A) True 
 B)False

Question 18

Unbiased evidence that is supported by empirical findings is called ________.

Accepted Answer

A)  objective evidence 
B)  sound evidence 
C)  legal evidence 
D)  subjective evidence 
E)  research data 
A)  objective evidence 
B)  sound evidence 
C)  legal evidence 
D)  subjective evidence 
E)  research data

Question 19

________ are data collected for some purpose other than the problem at hand.

Accepted Answer

A)  Primary data 
B)  Secondary data 
C)  Virtual data 
D)  Observational data 
E)  Research data 
A)  Primary data 
B)  Secondary data 
C)  Virtual data 
D)  Observational data 
E)  Research data

Question 20

In ________,the variables and their relationships are stated in prose form.

Accepted Answer

A)  verbal models 
B)  graphical models 
C)  mathematical models 
D)  technological models 
E)  provisional models 
A)  verbal models 
B)  graphical models 
C)  mathematical models 
D)  technological models 
E)  provisional models

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a theory.

According to the text,buyer behavior is a central component of the environmental context of the problem.

Which of the following is NOT a characteristic of a management decision problem?

A broad statement of the general problem and identification of the specific components of the marketing research problem is called problem definition.

The political environment is a factor that comprises the environmental context of the problem.

According to the text,________ are logical,preliminary steps to developing mathematical models.

Which of the following models are used to isolate variables and to suggest directions of relationships but are not designed to provide numerical results?

The problem confronting the decision maker is typically referred to as the ________.

All of the following represent factors that comprise the environmental context of the problem EXCEPT:

A theory is a conceptual scheme based on foundational statements,which are assumed to be true.

________ is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics.

An explicit specification of a set of variables and their interrelationships designed to represent some real system or process in whole or in part is called an analytical model.

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n)________.

According to the text,________ are an economical and quick source of background information.

Pilot surveys contain fewer open-ended questions than large-scale surveys.

Hypotheses are statements about proposed relationships rather than merely questions to be answered.

Unbiased evidence that is supported by empirical findings is called ________.

________ are data collected for some purpose other than the problem at hand.

In ________,the variables and their relationships are stated in prose form.

Introduction to Marketing Research

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 2: Defining the Marketing Research Problem and Developing an Approach

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a theory.

According to the text,buyer behavior is a central component of the environmental context of the problem.

Which of the following is NOT a characteristic of a management decision problem?

A broad statement of the general problem and identification of the specific components of the marketing research problem is called problem definition.

The political environment is a factor that comprises the environmental context of the problem.

According to the text,________ are logical,preliminary steps to developing mathematical models.

Which of the following models are used to isolate variables and to suggest directions of relationships but are not designed to provide numerical results?

The problem confronting the decision maker is typically referred to as the ________.

All of the following represent factors that comprise the environmental context of the problem EXCEPT:

A theory is a conceptual scheme based on foundational statements,which are assumed to be true.

________ is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics.

An explicit specification of a set of variables and their interrelationships designed to represent some real system or process in whole or in part is called an analytical model.

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n)________.

According to the text,________ are an economical and quick source of background information.

Pilot surveys contain fewer open-ended questions than large-scale surveys.

Hypotheses are statements about proposed relationships rather than merely questions to be answered.

Unbiased evidence that is supported by empirical findings is called ________.

________ are data collected for some purpose other than the problem at hand.

In ________,the variables and their relationships are stated in prose form.

Introduction to Marketing Research

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters