Exam 2: Defining the Marketing Research Problem and Developing an Approach

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According to the problem definition and approach development process as given in the text,the tasks involved in problem definition consist of all of the following EXCEPT:

(Multiple Choice)

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Question 61

The third component of the conceptual map is "Therefore,we should study (topic)."

(True/False)

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Question 62

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a hypothesis.

(True/False)

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Question 63

A marketing research problem asks what information is needed and how it should be obtained.

(True/False)

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Question 64

All of the following represent examples of sources of secondary data EXCEPT:

(Multiple Choice)

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Question 65

________ is a comprehensive examination of a marketing problem to understand its origin and nature.

(Multiple Choice)

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Question 66

A limitation of social media in understanding consumer behavior is that we cannot determine how consumers interact with each other over time.

(True/False)

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Question 67

________ are visual and pictorially represent the theory.

(Multiple Choice)

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Question 68

Mathematical models are visual and pictorially represent the theory.

(True/False)

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Question 69

An unproved statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n)________.

(Multiple Choice)

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Question 70

The resume of the decision maker is one of the issues discussed with the decision maker during the problem audit.

(True/False)

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Question 71

Which of the following is NOT considered an element of the legal environment?

(Multiple Choice)

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Question 72

Determining the impact on sales and profits of various levels of price changes is an issue that would be addressed in a management decision problem.

(True/False)

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Question 73

The ________ asks what information is needed and how it can best be obtained.

(Multiple Choice)

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Question 74

The problem audit involves discussions with the decision maker on all of the following issues EXCEPT:

(Multiple Choice)

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Question 75

Unbiased evidence that is supported by empirical findings is called objective evidence.

(True/False)

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Question 76

Which of the following models are often a summary or restatement of the main points of the theory?

(Multiple Choice)

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Question 77

According to the text,the ________ is information oriented.

(Multiple Choice)

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Question 78

Data originated by the researcher specifically to address the research problem are called primary data.

(True/False)

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Question 79

________ includes the underlying motives,perceptions,attitudes,buying habits,and demographic and psychographic profiles of buyers and potential buyers.

(Multiple Choice)

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Question 80

Showing 61 - 80 of 88

According to the problem definition and approach development process as given in the text,the tasks involved in problem definition consist of all of the following EXCEPT:

The third component of the conceptual map is "Therefore,we should study (topic)."

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a hypothesis.

A marketing research problem asks what information is needed and how it should be obtained.

All of the following represent examples of sources of secondary data EXCEPT:

________ is a comprehensive examination of a marketing problem to understand its origin and nature.

A limitation of social media in understanding consumer behavior is that we cannot determine how consumers interact with each other over time.

________ are visual and pictorially represent the theory.

Mathematical models are visual and pictorially represent the theory.

An unproved statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n)________.

The resume of the decision maker is one of the issues discussed with the decision maker during the problem audit.

Which of the following is NOT considered an element of the legal environment?

Determining the impact on sales and profits of various levels of price changes is an issue that would be addressed in a management decision problem.

The ________ asks what information is needed and how it can best be obtained.

The problem audit involves discussions with the decision maker on all of the following issues EXCEPT:

Unbiased evidence that is supported by empirical findings is called objective evidence.

Which of the following models are often a summary or restatement of the main points of the theory?

According to the text,the ________ is information oriented.

Data originated by the researcher specifically to address the research problem are called primary data.

________ includes the underlying motives,perceptions,attitudes,buying habits,and demographic and psychographic profiles of buyers and potential buyers.

Introduction to Marketing Research

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

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