Exam 2: Defining the Marketing Research Problem and Developing an Approach

In a short essay,discuss the characteristics of an analytical model and list and discuss the three most common forms of this model.

(Essay)

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Question 81

Secondary data are data collected for some purpose other than the problem at hand.

(True/False)

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Question 82

While every step in a marketing research project is important,________ is the most important step.

(Multiple Choice)

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Question 83

General economic conditions are considered elements of the legal environment.

(True/False)

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Question 84

Explain the conceptual map for linking the management decision problem with the marketing research problem.In addition,use the text's example for AT&T as a guide and develop a conceptual map for retaining families dining at Olive Garden restaurants.

(Essay)

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Question 85

Case studies usually involve legal cases,and in this way they have come to be named "case studies."

(True/False)

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Question 86

All of the following are characteristics of a marketing research problem EXCEPT:

(Multiple Choice)

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Question 87

According to the text,primary data are an economical and quick source of background information.

(True/False)

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Question 88

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In a short essay,discuss the characteristics of an analytical model and list and discuss the three most common forms of this model.

Secondary data are data collected for some purpose other than the problem at hand.

While every step in a marketing research project is important,________ is the most important step.

General economic conditions are considered elements of the legal environment.

Explain the conceptual map for linking the management decision problem with the marketing research problem.In addition,use the text's example for AT&T as a guide and develop a conceptual map for retaining families dining at Olive Garden restaurants.

Case studies usually involve legal cases,and in this way they have come to be named "case studies."

All of the following are characteristics of a marketing research problem EXCEPT:

According to the text,primary data are an economical and quick source of background information.

Introduction to Marketing Research

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

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