Exam 4: Exploratory Research Design: Secondary Data

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The posts from social media such as blogs or Facebook "fan" pages give an informative account of consumer perception and preference with regard to the problem at hand.

(True/False)

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Question 61

Which of the following general business sources of external secondary data provides a path to other sources of secondary data contained in directories or published by professional or trade associations?

(Multiple Choice)

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Question 62

Computer mapping is a product of Geographic Information Systems (GIS).

(True/False)

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Question 63

________ is marketing that involves using powerful computers with advanced statistical and other software to analyze large databases to discover hidden patterns in the data.

(Multiple Choice)

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Question 64

Which of the following is true about census data?

(Multiple Choice)

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Question 65

Comparisons between numerical data from different countries can be difficult because of all of the following EXCEPT:

(Multiple Choice)

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Question 66

The value of secondary data is typically limited by their degree of fit with the current research problem and by concerns regarding data accuracy.

(True/False)

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Question 67

All of the following are examples of some of the many Internet search services on the Internet EXCEPT:

(Multiple Choice)

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Question 68

Data mining is marketing that involves using powerful computers with advanced statistical and other software to analyze large databases to discover hidden patterns in the data.

(True/False)

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Question 69

Showing 61 - 69 of 69

The posts from social media such as blogs or Facebook "fan" pages give an informative account of consumer perception and preference with regard to the problem at hand.

Which of the following general business sources of external secondary data provides a path to other sources of secondary data contained in directories or published by professional or trade associations?

Computer mapping is a product of Geographic Information Systems (GIS).

________ is marketing that involves using powerful computers with advanced statistical and other software to analyze large databases to discover hidden patterns in the data.

Which of the following is true about census data?

Comparisons between numerical data from different countries can be difficult because of all of the following EXCEPT:

The value of secondary data is typically limited by their degree of fit with the current research problem and by concerns regarding data accuracy.

All of the following are examples of some of the many Internet search services on the Internet EXCEPT:

Data mining is marketing that involves using powerful computers with advanced statistical and other software to analyze large databases to discover hidden patterns in the data.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

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