Question 1

In a short essay,explain the appeal of census data to marketers.

Accepted Answer

a.Relevant data captured.Census data are

Question 2

According to the text,the collection process of secondary data is ________ compared to the collection process of primary data.

Accepted Answer

A)  very involved 
B)  the same 
C)  rapid and easy 
D)  not correlated 
E)  long and involved 
A)  very involved 
B)  the same 
C)  rapid and easy 
D)  not correlated 
E)  long and involved

Question 3

According to the text,the governmental database is a major type of computerized database.

Accepted Answer

A) True 
 B)False

Question 4

According to the text,what is an ethical responsibility of a research agency?

Accepted Answer

A)  To use all forms of data, as well as data obtained from any source - internal or external. 
B)  Discussion about all issues surrounding the relevance and accuracy of the secondary data used with the client should be done only when required by law. 
C)  After a detailed analysis of secondary data has been conducted, the researcher should reexamine the collection of primary data stipulated in the proposal. 
D)  Privacy related to the client's issues are not as important as safe keeping of the client's databases. 
E)  B and D are valid statements. 
A)  To use all forms of data, as well as data obtained from any source - internal or external. 
B)  Discussion about all issues surrounding the relevance and accuracy of the secondary data used with the client should be done only when required by law. 
C)  After a detailed analysis of secondary data has been conducted, the researcher should reexamine the collection of primary data stipulated in the proposal. 
D)  Privacy related to the client's issues are not as important as safe keeping of the client's databases. 
E)  B and D are valid statements.

Question 5

Which of the following describes information services offered by marketing research organizations that provide information from a common database to firms that subscribe to the service?

Accepted Answer

A)  syndicated services 
B)  primary services 
C)  secondary services 
D)  modular services 
E)  online services 
A)  syndicated services 
B)  primary services 
C)  secondary services 
D)  modular services 
E)  online services

Question 6

________ is data originated by the researcher for the specific purpose of addressing the research problem.

Accepted Answer

A)  Primary data 
B)  Secondary data 
C)  Experimental data 
D)  Virtual data 
E)  Problem-focused data 
A)  Primary data 
B)  Secondary data 
C)  Experimental data 
D)  Virtual data 
E)  Problem-focused data

Question 7

Social media sites may be popular with businesses but are not being used by nonprofit and government organizations.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following types of data represent any data that have already been collected for purposes other than the problem at hand?

Accepted Answer

A)  Primary data 
B)  Secondary data 
C)  Experimental data 
D)  Virtual data 
E)  Special data 
A)  Primary data 
B)  Secondary data 
C)  Experimental data 
D)  Virtual data 
E)  Special data

Question 9

In a short essay,list and discuss at least five specific criteria that are essential for evaluating secondary data.

Accepted Answer

a.Specifications: Methodology used to co

Question 10

________ is data that originates outside of the client organization.

Accepted Answer

A)  Internal data 
B)  External data 
C)  Modular data 
D)  Secondary data 
E)  Supporting data 
A)  Internal data 
B)  External data 
C)  Modular data 
D)  Secondary data 
E)  Supporting data

Question 11

Social media represent the true voice of the consumer.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is not a disadvantage of secondary data?

Accepted Answer

A)  the objectives, nature, and methods used to collect the secondary data may not be appropriate to the present situation. 
B)  secondary data may be lacking in accuracy. 
C)  secondary data collection may be expensive and time consuming. 
D)  secondary data may not be completely current or dependable. 
A)  the objectives, nature, and methods used to collect the secondary data may not be appropriate to the present situation. 
B)  secondary data may be lacking in accuracy. 
C)  secondary data collection may be expensive and time consuming. 
D)  secondary data may not be completely current or dependable.

Question 13

________ are indexes of studies and reports published in journals,magazines,and newspapers.

Accepted Answer

A)  Bibliographic databases 
B)  Numeric databases 
C)  Directory databases 
D)  Full-text databases 
E)  Special-purpose databases 
A)  Bibliographic databases 
B)  Numeric databases 
C)  Directory databases 
D)  Full-text databases 
E)  Special-purpose databases

Question 14

Which of the following provide information on individuals,organizations,and services?

Accepted Answer

A)  bibliographic databases 
B)  numeric databases 
C)  directory databases 
D)  full-text databases 
E)  special-purpose databases 
A)  bibliographic databases 
B)  numeric databases 
C)  directory databases 
D)  full-text databases 
E)  special-purpose databases

Question 15

Directory databases provide information on individuals,organizations,and services.

Accepted Answer

A) True 
 B)False

Question 16

A company's blog,Facebook page,or Twitter account can generate rich internal secondary data.

Accepted Answer

A) True 
 B)False

Question 17

Compared to the collection cost of primary data,secondary data is ________.

Accepted Answer

A)  more expensive 
B)  approximately the same cost 
C)  less expensive 
D)  nonexistent 
E)  more elusive 
A)  more expensive 
B)  approximately the same cost 
C)  less expensive 
D)  nonexistent 
E)  more elusive

Question 18

All of the following are examples of guides that a researcher should first consult when proceeding with a marketing research project EXCEPT:

Accepted Answer

A)  Business Information Sources. 
B)  Monthly Catalog of US Government Publications. 
C)  Encyclopedia of Business Information Sources. 
D)  A Guide to Consumer and Industrial Markets. 
E)  A and C 
A)  Business Information Sources. 
B)  Monthly Catalog of US Government Publications. 
C)  Encyclopedia of Business Information Sources. 
D)  A Guide to Consumer and Industrial Markets. 
E)  A and C

Question 19

According to the text,bibliographies are organized alphabetically ________.

Accepted Answer

A)  by author 
B)  by title 
C)  by company 
D)  by topic 
E)  by date 
A)  by author 
B)  by title 
C)  by company 
D)  by topic 
E)  by date

Question 20

External sources may be broadly classified as general business data,government data,or syndicated data.

Accepted Answer

A) True 
 B)False

In a short essay,explain the appeal of census data to marketers.

According to the text,the collection process of secondary data is ________ compared to the collection process of primary data.

According to the text,the governmental database is a major type of computerized database.

According to the text,what is an ethical responsibility of a research agency?

Which of the following describes information services offered by marketing research organizations that provide information from a common database to firms that subscribe to the service?

________ is data originated by the researcher for the specific purpose of addressing the research problem.

Social media sites may be popular with businesses but are not being used by nonprofit and government organizations.

Which of the following types of data represent any data that have already been collected for purposes other than the problem at hand?

In a short essay,list and discuss at least five specific criteria that are essential for evaluating secondary data.

________ is data that originates outside of the client organization.

Social media represent the true voice of the consumer.

Which of the following is not a disadvantage of secondary data?

________ are indexes of studies and reports published in journals,magazines,and newspapers.

Which of the following provide information on individuals,organizations,and services?

Directory databases provide information on individuals,organizations,and services.

A company's blog,Facebook page,or Twitter account can generate rich internal secondary data.

Compared to the collection cost of primary data,secondary data is ________.

All of the following are examples of guides that a researcher should first consult when proceeding with a marketing research project EXCEPT:

According to the text,bibliographies are organized alphabetically ________.

External sources may be broadly classified as general business data,government data,or syndicated data.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 4: Exploratory Research Design: Secondary Data

In a short essay,explain the appeal of census data to marketers.

According to the text,the collection process of secondary data is ________ compared to the collection process of primary data.

According to the text,the governmental database is a major type of computerized database.

According to the text,what is an ethical responsibility of a research agency?

Which of the following describes information services offered by marketing research organizations that provide information from a common database to firms that subscribe to the service?

________ is data originated by the researcher for the specific purpose of addressing the research problem.

Social media sites may be popular with businesses but are not being used by nonprofit and government organizations.

Which of the following types of data represent any data that have already been collected for purposes other than the problem at hand?

In a short essay,list and discuss at least five specific criteria that are essential for evaluating secondary data.

________ is data that originates outside of the client organization.

Social media represent the true voice of the consumer.

Which of the following is not a disadvantage of secondary data?

________ are indexes of studies and reports published in journals,magazines,and newspapers.

Which of the following provide information on individuals,organizations,and services?

Directory databases provide information on individuals,organizations,and services.

A company's blog,Facebook page,or Twitter account can generate rich internal secondary data.

Compared to the collection cost of primary data,secondary data is ________.

All of the following are examples of guides that a researcher should first consult when proceeding with a marketing research project EXCEPT:

According to the text,bibliographies are organized alphabetically ________.

External sources may be broadly classified as general business data,government data,or syndicated data.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters