Question 1

According to the text,the largest database of companies in the United States is contained in ________.

Accepted Answer

A)  the FIND/SVP database 
B)  the National Electronic Yellow Pages 
C)  the Nielsen Selling Area database 
D)  the U.S. Census database 
E)  B and D 
A)  the FIND/SVP database 
B)  the National Electronic Yellow Pages 
C)  the Nielsen Selling Area database 
D)  the U.S. Census database 
E)  B and D

Question 2

An overall indication of the dependability of the data may be obtained by examining all of the following EXCEPT:

Accepted Answer

A)  the expertise of the source. 
B)  the reputation of the source. 
C)  the trustworthiness of the source. 
D)  the cost of the source. 
E)  the source being the original source rather than an acquired source. 
A)  the expertise of the source. 
B)  the reputation of the source. 
C)  the trustworthiness of the source. 
D)  the cost of the source. 
E)  the source being the original source rather than an acquired source.

Question 3

External data is data that originates outside of the client organization.

Accepted Answer

A) True 
 B)False

Question 4

The research design specifications or the methodology used to collect secondary data should be examined to identify sources of bias.

Accepted Answer

A) True 
 B)False

Question 5

As compared to primary data,secondary data are collected rapidly and easily,at a relatively low cost,and in a short time.

Accepted Answer

A) True 
 B)False

Question 6

In a short essay,discuss the advantages and uses of secondary data.Include a discussion of the disadvantages of secondary data to support your answer.

Accepted Answer

a.The main advantages of secondary data

Question 7

Which of the following business sources are helpful for identifying manufacturers operating in your market,for compiling names and addresses of associations in your sales territory,or for verifying names and addresses of prospective customers who carry a specific job title?

Accepted Answer

A)  guides 
B)  indexes and bibliographies 
C)  directories 
D)  nongovernmental statistical data 
E)  census data 
A)  guides 
B)  indexes and bibliographies 
C)  directories 
D)  nongovernmental statistical data 
E)  census data

Question 8

________ is a centralized database that consolidates company-wide data from a variety of operational systems.

Accepted Answer

A)  Syndicated service 
B)  Bibliography 
C)  Competitive intelligence 
D)  Standard Industry Classification (SI
C)  system 
E)  Data warehouse 
A)  Syndicated service 
B)  Bibliography 
C)  Competitive intelligence 
D)  Standard Industry Classification (SI
C)  system 
E)  Data warehouse

Question 9

Secondary data is data originated by the researcher for the specific purpose of addressing the research problem.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is NOT mentioned in the text as a primary criterion for evaluating secondary data?

Accepted Answer

A)  specifications 
B)  error 
C)  currency 
D)  availability 
E)  objective (why was the data collected?) 
A)  specifications 
B)  error 
C)  currency 
D)  availability 
E)  objective (why was the data collected?)

Question 11

________ are general business sources of external secondary data that provide brief descriptions of companies,organizations,or individuals.

Accepted Answer

A)  Guides 
B)  Indexes and bibliographies 
C)  Directories 
D)  Nongovernmental statistical data 
E)  Standard Industrial Classification (SI
C)  codes 
A)  Guides 
B)  Indexes and bibliographies 
C)  Directories 
D)  Nongovernmental statistical data 
E)  Standard Industrial Classification (SI
C)  codes

Question 12

According to the text,the largest database of companies in the United States is contained in the national Electronic Yellow Pages.

Accepted Answer

A) True 
 B)False

Question 13

Psychographics refers to ________.

Accepted Answer

A)  qualitative inventories of business personalities 
B)  pictorial renderings of individuals' psychological traits 
C)  psychological assessments of consumers' behavior 
D)  graphic depictions of psychological testing results 
E)  quantified psychological profiles of individuals 
A)  qualitative inventories of business personalities 
B)  pictorial renderings of individuals' psychological traits 
C)  psychological assessments of consumers' behavior 
D)  graphic depictions of psychological testing results 
E)  quantified psychological profiles of individuals

Question 14

CRM databases can be analyzed in terms of a customer's activity over the life of the business relationship.

Accepted Answer

A) True 
 B)False

Question 15

All of the following are typical sources of internal secondary data EXCEPT:

Accepted Answer

A)  accounting records. 
B)  sales reports. 
C)  internal experts. 
D)  focus groups. 
E)  production or operation reports. 
A)  accounting records. 
B)  sales reports. 
C)  internal experts. 
D)  focus groups. 
E)  production or operation reports.

Question 16

According to the text,bibliographies are organized alphabetically by topic.

Accepted Answer

A) True 
 B)False

Question 17

If the key variables have not been defined or are defined in a manner inconsistent with the researcher's definition,then the usefulness of the data is limited.This statement refers to the ________ criteria for evaluating secondary data.

Accepted Answer

A)  nature 
B)  objective 
C)  error/accuracy 
D)  currency 
A)  nature 
B)  objective 
C)  error/accuracy 
D)  currency

Question 18

In urban areas,Metropolitan Statistical Areas (MSAs)________.

Accepted Answer

A)  are defined by local communities 
B)  have a population of at least 50,000 
C)  comprise counties containing a central city 
D)  have a population as low as 4,000 
E)  B and C 
A)  are defined by local communities 
B)  have a population of at least 50,000 
C)  comprise counties containing a central city 
D)  have a population as low as 4,000 
E)  B and C

Question 19

Nielsen's PRIZM features lifestyle clusters of every U.S.neighborhood based on geo-coding.

Accepted Answer

A) True 
 B)False

Question 20

Indexes and bibliographies are general business sources of external secondary data that provide brief descriptions of companies,organizations,or individuals.

Accepted Answer

A) True 
 B)False

According to the text,the largest database of companies in the United States is contained in ________.

An overall indication of the dependability of the data may be obtained by examining all of the following EXCEPT:

External data is data that originates outside of the client organization.

The research design specifications or the methodology used to collect secondary data should be examined to identify sources of bias.

As compared to primary data,secondary data are collected rapidly and easily,at a relatively low cost,and in a short time.

In a short essay,discuss the advantages and uses of secondary data.Include a discussion of the disadvantages of secondary data to support your answer.

Which of the following business sources are helpful for identifying manufacturers operating in your market,for compiling names and addresses of associations in your sales territory,or for verifying names and addresses of prospective customers who carry a specific job title?

________ is a centralized database that consolidates company-wide data from a variety of operational systems.

Secondary data is data originated by the researcher for the specific purpose of addressing the research problem.

Which of the following is NOT mentioned in the text as a primary criterion for evaluating secondary data?

________ are general business sources of external secondary data that provide brief descriptions of companies,organizations,or individuals.

According to the text,the largest database of companies in the United States is contained in the national Electronic Yellow Pages.

Psychographics refers to ________.

CRM databases can be analyzed in terms of a customer's activity over the life of the business relationship.

All of the following are typical sources of internal secondary data EXCEPT:

According to the text,bibliographies are organized alphabetically by topic.

If the key variables have not been defined or are defined in a manner inconsistent with the researcher's definition,then the usefulness of the data is limited.This statement refers to the ________ criteria for evaluating secondary data.

In urban areas,Metropolitan Statistical Areas (MSAs)________.

Nielsen's PRIZM features lifestyle clusters of every U.S.neighborhood based on geo-coding.

Indexes and bibliographies are general business sources of external secondary data that provide brief descriptions of companies,organizations,or individuals.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 4: Exploratory Research Design: Secondary Data

According to the text,the largest database of companies in the United States is contained in ________.

An overall indication of the dependability of the data may be obtained by examining all of the following EXCEPT:

External data is data that originates outside of the client organization.

The research design specifications or the methodology used to collect secondary data should be examined to identify sources of bias.

As compared to primary data,secondary data are collected rapidly and easily,at a relatively low cost,and in a short time.

In a short essay,discuss the advantages and uses of secondary data.Include a discussion of the disadvantages of secondary data to support your answer.

Which of the following business sources are helpful for identifying manufacturers operating in your market,for compiling names and addresses of associations in your sales territory,or for verifying names and addresses of prospective customers who carry a specific job title?

________ is a centralized database that consolidates company-wide data from a variety of operational systems.

Secondary data is data originated by the researcher for the specific purpose of addressing the research problem.

Which of the following is NOT mentioned in the text as a primary criterion for evaluating secondary data?

________ are general business sources of external secondary data that provide brief descriptions of companies,organizations,or individuals.

According to the text,the largest database of companies in the United States is contained in the national Electronic Yellow Pages.

Psychographics refers to ________.

CRM databases can be analyzed in terms of a customer's activity over the life of the business relationship.

All of the following are typical sources of internal secondary data EXCEPT:

According to the text,bibliographies are organized alphabetically by topic.

If the key variables have not been defined or are defined in a manner inconsistent with the researcher's definition,then the usefulness of the data is limited.This statement refers to the ________ criteria for evaluating secondary data.

In urban areas,Metropolitan Statistical Areas (MSAs)________.

Nielsen's PRIZM features lifestyle clusters of every U.S.neighborhood based on geo-coding.

Indexes and bibliographies are general business sources of external secondary data that provide brief descriptions of companies,organizations,or individuals.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters