Question 1

An advantage of using mail interviews to collect research data is the ability to control the interviewing environment.

Accepted Answer

A) True 
 B)False

Question 2

In-home interviewing permits easy interviewer supervision and control as the interviewers are traveling door-to-door.

Accepted Answer

A) True 
 B)False

Question 3

A prepaid incentive is sent to only those respondents who complete the survey.

Accepted Answer

A) True 
 B)False

Question 4

The advantages of using electronic interviewing to collect research data include high speed and low cost.

Accepted Answer

A) True 
 B)False

Question 5

Sample control is the ability of the survey mode to reach the units specified in the sample effectively and efficiently.

Accepted Answer

A) True 
 B)False

Question 6

The ability to collect a large quantity of data is an advantage of using telephone interviewing to collect research data.

Accepted Answer

A) True 
 B)False

Question 7

Compared to mail surveys,e-mail surveys offer time and cost advantages,as well as more flexibility.

Accepted Answer

A) True 
 B)False

Question 8

In a short essay,list and discuss the two major observation methods used in descriptive research.Next,list at least one advantage and one disadvantage for each of the two major observation methods.

Accepted Answer

a.In personal observation,a trained obse

Question 9

Which of the following statements is not correct about computer-assisted telephone interviewing (CATI)?

Accepted Answer

A)  The computer checks the responses for appropriateness and consistency. 
B)  Interviewing time is reduced, data quality is enhanced, and the laborious steps in the data-collection process, coding questionnaires and entering the data into the computer, are eliminated. 
C)  Multiple questions appear on the screen at one time. 
D)  Interim and update reports on data collection or results can be provided almost instantaneously. 
A)  The computer checks the responses for appropriateness and consistency. 
B)  Interviewing time is reduced, data quality is enhanced, and the laborious steps in the data-collection process, coding questionnaires and entering the data into the computer, are eliminated. 
C)  Multiple questions appear on the screen at one time. 
D)  Interim and update reports on data collection or results can be provided almost instantaneously.

Question 10

A large and nationally representative sample of households who have agreed to periodically participate in mail questionnaires,product tests,and telephone surveys are called ________.

Accepted Answer

A)  focus groups 
B)  electronic panels 
C)  exploratory groups 
D)  mail panels 
E)  household constituencies 
A)  focus groups 
B)  electronic panels 
C)  exploratory groups 
D)  mail panels 
E)  household constituencies

Question 11

Personal observation is an observational research strategy in which human observers record the phenomenon being observed as it occurs.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is NOT an advantage of using telephone interviewing to collect research data?

Accepted Answer

A)  large quantity of data can be collected 
B)  high sample control 
C)  good control of the field force 
D)  good response rate 
E)  fast 
A)  large quantity of data can be collected 
B)  high sample control 
C)  good control of the field force 
D)  good response rate 
E)  fast

Question 13

A structured questionnaire is given to a sample of a population and is designed to elicit specific information from respondents when using the ________.

Accepted Answer

A)  focus group method 
B)  exploratory method 
C)  survey method 
D)  sampling method 
E)  motivation elicitation technique 
A)  focus group method 
B)  exploratory method 
C)  survey method 
D)  sampling method 
E)  motivation elicitation technique

Question 14

The disadvantages of using mail interviews to collect research data include all of the following EXCEPT:

Accepted Answer

A)  high interviewer bias. 
B)  limited to simple questions. 
C)  low sample control for cold mail. 
D)  no control of environment. 
E)  low speed. 
A)  high interviewer bias. 
B)  limited to simple questions. 
C)  low sample control for cold mail. 
D)  no control of environment. 
E)  low speed.

Question 15

The advantages of using in-home interviewing to collect research data include very good sample control and the ability to collect a large quantity of data.

Accepted Answer

A) True 
 B)False

Question 16

The disadvantages of using mall intercept interviews to collect research data include all of the following EXCEPT:

Accepted Answer

A)  poor response rate. 
B)  potential for interviewer bias. 
C)  moderate quantity of data can be collected. 
D)  high cost. 
E)  high social desirability. 
A)  poor response rate. 
B)  potential for interviewer bias. 
C)  moderate quantity of data can be collected. 
D)  high cost. 
E)  high social desirability.

Question 17

________ is an observational research strategy in which human observers record the phenomenon being observed as it occurs.

Accepted Answer

A)  Mechanical observation 
B)  Virtual observation 
C)  Personal observation 
D)  Perceptual observation 
E)  Simultaneous rigor 
A)  Mechanical observation 
B)  Virtual observation 
C)  Personal observation 
D)  Perceptual observation 
E)  Simultaneous rigor

Question 18

Which of the following is NOT recognized as an advantage of using electronic interviewing to collect research data?

Accepted Answer

A)  no interviewer bias 
B)  high speed 
C)  low cost 
D)  high sample control 
E)  hard-to-reach-respondent contact 
A)  no interviewer bias 
B)  high speed 
C)  low cost 
D)  high sample control 
E)  hard-to-reach-respondent contact

Question 19

All of the following are recognized as disadvantages of using computer-assisted personal interviewing to collect research data EXCEPT:

Accepted Answer

A)  high social desirability. 
B)  moderate quantity of data can be collected. 
C)  high cost. 
D)  poor response rate. 
E)  A and B 
A)  high social desirability. 
B)  moderate quantity of data can be collected. 
C)  high cost. 
D)  poor response rate. 
E)  A and B

Question 20

An observational research strategy in which mechanical devices,rather than human observers,record the phenomenon being observed is called mechanical observation.

Accepted Answer

A) True 
 B)False

An advantage of using mail interviews to collect research data is the ability to control the interviewing environment.

In-home interviewing permits easy interviewer supervision and control as the interviewers are traveling door-to-door.

A prepaid incentive is sent to only those respondents who complete the survey.

The advantages of using electronic interviewing to collect research data include high speed and low cost.

Sample control is the ability of the survey mode to reach the units specified in the sample effectively and efficiently.

The ability to collect a large quantity of data is an advantage of using telephone interviewing to collect research data.

Compared to mail surveys,e-mail surveys offer time and cost advantages,as well as more flexibility.

In a short essay,list and discuss the two major observation methods used in descriptive research.Next,list at least one advantage and one disadvantage for each of the two major observation methods.

Which of the following statements is not correct about computer-assisted telephone interviewing (CATI)?

A large and nationally representative sample of households who have agreed to periodically participate in mail questionnaires,product tests,and telephone surveys are called ________.

Personal observation is an observational research strategy in which human observers record the phenomenon being observed as it occurs.

Which of the following is NOT an advantage of using telephone interviewing to collect research data?

A structured questionnaire is given to a sample of a population and is designed to elicit specific information from respondents when using the ________.

The disadvantages of using mail interviews to collect research data include all of the following EXCEPT:

The advantages of using in-home interviewing to collect research data include very good sample control and the ability to collect a large quantity of data.

The disadvantages of using mall intercept interviews to collect research data include all of the following EXCEPT:

________ is an observational research strategy in which human observers record the phenomenon being observed as it occurs.

Which of the following is NOT recognized as an advantage of using electronic interviewing to collect research data?

All of the following are recognized as disadvantages of using computer-assisted personal interviewing to collect research data EXCEPT:

An observational research strategy in which mechanical devices,rather than human observers,record the phenomenon being observed is called mechanical observation.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 7: Descriptive Research Design: Survey and Observation

An advantage of using mail interviews to collect research data is the ability to control the interviewing environment.

In-home interviewing permits easy interviewer supervision and control as the interviewers are traveling door-to-door.

A prepaid incentive is sent to only those respondents who complete the survey.

The advantages of using electronic interviewing to collect research data include high speed and low cost.

Sample control is the ability of the survey mode to reach the units specified in the sample effectively and efficiently.

The ability to collect a large quantity of data is an advantage of using telephone interviewing to collect research data.

Compared to mail surveys,e-mail surveys offer time and cost advantages,as well as more flexibility.

In a short essay,list and discuss the two major observation methods used in descriptive research.Next,list at least one advantage and one disadvantage for each of the two major observation methods.

Which of the following statements is not correct about computer-assisted telephone interviewing (CATI)?

A large and nationally representative sample of households who have agreed to periodically participate in mail questionnaires,product tests,and telephone surveys are called ________.

Personal observation is an observational research strategy in which human observers record the phenomenon being observed as it occurs.

Which of the following is NOT an advantage of using telephone interviewing to collect research data?

A structured questionnaire is given to a sample of a population and is designed to elicit specific information from respondents when using the ________.

The disadvantages of using mail interviews to collect research data include all of the following EXCEPT:

The advantages of using in-home interviewing to collect research data include very good sample control and the ability to collect a large quantity of data.

The disadvantages of using mall intercept interviews to collect research data include all of the following EXCEPT:

________ is an observational research strategy in which human observers record the phenomenon being observed as it occurs.

Which of the following is NOT recognized as an advantage of using electronic interviewing to collect research data?

All of the following are recognized as disadvantages of using computer-assisted personal interviewing to collect research data EXCEPT:

An observational research strategy in which mechanical devices,rather than human observers,record the phenomenon being observed is called mechanical observation.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters