Question 1

Discuss the traditional mail interview method and the typical mail interview package.

Accepted Answer

In the traditional mail interview,questi

Question 2

Disadvantages of using in-home interviewing to collect research data include the potential for interviewer bias and poor sample control.

Accepted Answer

A) True 
 B)False

Question 3

Limitations of e-mail surveys include all of the following EXCEPT:

Accepted Answer

A)  Questionnaires cannot utilize programmed skip patterns, logic checks, or randomization. 
B)  Skipping instructions (e.g., "If the answer to question 5 is yes, go to question 9") must appear explicitly, just as on paper. 
C)  There is inherent self-selection bias. 
D)  Some e-mail software products limit the length of the body of an e-mail message. 
A)  Questionnaires cannot utilize programmed skip patterns, logic checks, or randomization. 
B)  Skipping instructions (e.g., "If the answer to question 5 is yes, go to question 9") must appear explicitly, just as on paper. 
C)  There is inherent self-selection bias. 
D)  Some e-mail software products limit the length of the body of an e-mail message.

Question 4

Advantages of using computer-assisted personal interviewing to collect research data include good response rates and low potential for interviewer bias.

Accepted Answer

A) True 
 B)False

Question 5

Disadvantages of using telephone interviewing to collect research data include no use of physical stimuli and poor response rates.

Accepted Answer

A) True 
 B)False

Question 6

The recording of behavioral patterns of people,objects,and events in a systematic manner to obtain information about the phenomenon of interest is called ________.

Accepted Answer

A)  projection 
B)  observation 
C)  description 
D)  exploration 
E)  micro-pattern research 
A)  projection 
B)  observation 
C)  description 
D)  exploration 
E)  micro-pattern research

Question 7

An observational research strategy in which mechanical devices,rather than human observers,record the phenomenon being observed is called ________.

Accepted Answer

A)  personal observation 
B)  virtual observation 
C)  perceptual observation 
D)  mechanical observation 
E)  device recording 
A)  personal observation 
B)  virtual observation 
C)  perceptual observation 
D)  mechanical observation 
E)  device recording

Question 8

________ is the bias that arises when actual respondents differ from those who refuse to participate in ways that affect the survey results.

Accepted Answer

A)  Response bias 
B)  Nonresponse bias 
C)  Social desirability 
D)  Interviewer bias 
E)  Facsimile bias 
A)  Response bias 
B)  Nonresponse bias 
C)  Social desirability 
D)  Interviewer bias 
E)  Facsimile bias

Question 9

According to the text,which of the following types of questions does not apply to survey research?

Accepted Answer

A)  questions regarding behavior 
B)  questions regarding attitudes 
C)  questions regarding lifestyle characteristics 
D)  questions regarding observational research 
E)  questions regarding motivations 
A)  questions regarding behavior 
B)  questions regarding attitudes 
C)  questions regarding lifestyle characteristics 
D)  questions regarding observational research 
E)  questions regarding motivations

Question 10

In a short essay,discuss the characteristics of the survey method of obtaining information and list at least three advantages and three disadvantages of survey research.

Accepted Answer

The survey method of obtaining informati

Question 11

Which of the following is NOT a relative disadvantage of using personal observation methods?

Accepted Answer

A)  high observation bias 
B)  high analysis bias 
C)  unsuitable in natural settings 
D)  all of the selections are relative disadvantages of using personal observation methods 
E)  A and B only 
A)  high observation bias 
B)  high analysis bias 
C)  unsuitable in natural settings 
D)  all of the selections are relative disadvantages of using personal observation methods 
E)  A and B only

Question 12

Use of a formal questionnaire that presents questions in a prearranged order is called ________.

Accepted Answer

A)  exploratory data collection 
B)  structured data collection 
C)  randomized data collection 
D)  hypothetical data collection 
E)  pre-arranged data collection 
A)  exploratory data collection 
B)  structured data collection 
C)  randomized data collection 
D)  hypothetical data collection 
E)  pre-arranged data collection

Question 13

A structured questionnaire is given to a sample of a population and is designed to elicit specific information from respondents when using the survey method.

Accepted Answer

A) True 
 B)False

Question 14

Advantages of Internet surveys over e-mail surveys include which of the following?

Accepted Answer

A)  Graphs, images, animations, and links to other Web pages may be integrated into or around the survey. 
B)  It is possible to validate responses as they are entered. 
C)  Skip patterns can be programmed and performed automatically. 
D)  All of the above are correct. 
A)  Graphs, images, animations, and links to other Web pages may be integrated into or around the survey. 
B)  It is possible to validate responses as they are entered. 
C)  Skip patterns can be programmed and performed automatically. 
D)  All of the above are correct.

Question 15

The interviews conducted by Procter & Gamble on Olay Beauty Bar,where the respondents actually washed their hands and face with the bar in a test area before responding to a survey falls under which of the following categories?

Accepted Answer

A)  traditional telephone interviews 
B)  computer-assisted telephone interviewing 
C)  personal in-home interviews 
D)  mall-intercept personal interviews 
E)  computer-assisted personal interviewing (CAPI) 
A)  traditional telephone interviews 
B)  computer-assisted telephone interviewing 
C)  personal in-home interviews 
D)  mall-intercept personal interviews 
E)  computer-assisted personal interviewing (CAPI)

Question 16

Promised incentives are incentives that are included with the survey or questionnaire.

Accepted Answer

A) True 
 B)False

Discuss the traditional mail interview method and the typical mail interview package.

Disadvantages of using in-home interviewing to collect research data include the potential for interviewer bias and poor sample control.

Limitations of e-mail surveys include all of the following EXCEPT:

Advantages of using computer-assisted personal interviewing to collect research data include good response rates and low potential for interviewer bias.

Disadvantages of using telephone interviewing to collect research data include no use of physical stimuli and poor response rates.

The recording of behavioral patterns of people,objects,and events in a systematic manner to obtain information about the phenomenon of interest is called ________.

An observational research strategy in which mechanical devices,rather than human observers,record the phenomenon being observed is called ________.

________ is the bias that arises when actual respondents differ from those who refuse to participate in ways that affect the survey results.

According to the text,which of the following types of questions does not apply to survey research?

In a short essay,discuss the characteristics of the survey method of obtaining information and list at least three advantages and three disadvantages of survey research.

Which of the following is NOT a relative disadvantage of using personal observation methods?

Use of a formal questionnaire that presents questions in a prearranged order is called ________.

A structured questionnaire is given to a sample of a population and is designed to elicit specific information from respondents when using the survey method.

Advantages of Internet surveys over e-mail surveys include which of the following?

The interviews conducted by Procter & Gamble on Olay Beauty Bar,where the respondents actually washed their hands and face with the bar in a test area before responding to a survey falls under which of the following categories?

Promised incentives are incentives that are included with the survey or questionnaire.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 7: Descriptive Research Design: Survey and Observation

Discuss the traditional mail interview method and the typical mail interview package.

Disadvantages of using in-home interviewing to collect research data include the potential for interviewer bias and poor sample control.

Limitations of e-mail surveys include all of the following EXCEPT:

Advantages of using computer-assisted personal interviewing to collect research data include good response rates and low potential for interviewer bias.

Disadvantages of using telephone interviewing to collect research data include no use of physical stimuli and poor response rates.

The recording of behavioral patterns of people,objects,and events in a systematic manner to obtain information about the phenomenon of interest is called ________.

An observational research strategy in which mechanical devices,rather than human observers,record the phenomenon being observed is called ________.

________ is the bias that arises when actual respondents differ from those who refuse to participate in ways that affect the survey results.

According to the text,which of the following types of questions does not apply to survey research?

In a short essay,discuss the characteristics of the survey method of obtaining information and list at least three advantages and three disadvantages of survey research.

Which of the following is NOT a relative disadvantage of using personal observation methods?

Use of a formal questionnaire that presents questions in a prearranged order is called ________.

A structured questionnaire is given to a sample of a population and is designed to elicit specific information from respondents when using the survey method.

Advantages of Internet surveys over e-mail surveys include which of the following?

The interviews conducted by Procter & Gamble on Olay Beauty Bar,where the respondents actually washed their hands and face with the bar in a test area before responding to a survey falls under which of the following categories?

Promised incentives are incentives that are included with the survey or questionnaire.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters