Question 1

Observational interviews are recognized as a classification for the various methods of collecting survey data.

Accepted Answer

A) True 
 B)False

Question 2

The method of interview that is one of the most popular for collecting survey data is mail interviews.

Accepted Answer

A) True 
 B)False

Question 3

The advantages of using in-home interviewing to collect research data include all of the following EXCEPT:

Accepted Answer

A)  good for physical stimuli. 
B)  least expensive. 
C)  good sample control. 
D)  large quantity of data can be collected. 
E)  complex questions can be asked. 
A)  good for physical stimuli. 
B)  least expensive. 
C)  good sample control. 
D)  large quantity of data can be collected. 
E)  complex questions can be asked.

Question 4

In a short essay,list and discuss how interviewing methods would likely vary across countries and explain why.

Accepted Answer

The popularity of the different intervie

Question 5

Which of the following is NOT a category of personal interviewing methods?

Accepted Answer

A)  telephone 
B)  in-home 
C)  mall intercept 
D)  computer-assisted 
E)  C and D 
A)  telephone 
B)  in-home 
C)  mall intercept 
D)  computer-assisted 
E)  C and D

Question 6

In a short essay,list and discuss at least three advantages and three disadvantages of using telephone interviewing to collect marketing research data.

Accepted Answer

a.Telephone interviewing,whether conduct

Question 7

Which of the following is NOT mentioned as a disadvantage of social media for conducting surveys?

Accepted Answer

A)  surveys do not address the responses from nonusers of social media 
B)  survey administration is difficult to control. 
C)  inability to field more complex questions 
D)  response rates may be low 
E)  confidentiality is an issue 
A)  surveys do not address the responses from nonusers of social media 
B)  survey administration is difficult to control. 
C)  inability to field more complex questions 
D)  response rates may be low 
E)  confidentiality is an issue

Question 8

People are more likely to respond and respond sooner to fax surveys than mail surveys.

Accepted Answer

A) True 
 B)False

Question 9

According to the text,using telephone interviews to collect survey data is the least popular method of collecting survey data.

Accepted Answer

A) True 
 B)False

Question 10

A disadvantage(s)of observational data would be ________.

Accepted Answer

A)  attitudes, motivations and values can't be assessed 
B)  perceptual differences among observers 
C)  infrequent behaviors are too expensive to record 
D)  B and C only 
E)  A, B, and C 
A)  attitudes, motivations and values can't be assessed 
B)  perceptual differences among observers 
C)  infrequent behaviors are too expensive to record 
D)  B and C only 
E)  A, B, and C

Question 11

The tendency of the respondents to give answers that may not be accurate but that may be desirable from a social standpoint is called ________.

Accepted Answer

A)  interviewer bias 
B)  social desirability 
C)  nonresponse error 
D)  response rate 
E)  the fundamental attribution error 
A)  interviewer bias 
B)  social desirability 
C)  nonresponse error 
D)  response rate 
E)  the fundamental attribution error

Question 12

Which of the following is NOT recognized as a classification for the various methods of collecting survey data?

Accepted Answer

A)  telephone interview 
B)  mail interview 
C)  observational interview 
D)  electronic interview 
E)  personal interview 
A)  telephone interview 
B)  mail interview 
C)  observational interview 
D)  electronic interview 
E)  personal interview

Question 13

Low sample control and low response rates are disadvantages of using electronic interviewing to collect research data.

Accepted Answer

A) True 
 B)False

Question 14

Sugging is fund-raising under the guise of research.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is NOT a disadvantage of electronic methods of data collection?

Accepted Answer

A)  only simple questions can be asked 
B)  low sample control 
C)  low response rate 
D)  only moderate quantities of data can be obtained 
E)  low social desirability 
A)  only simple questions can be asked 
B)  low sample control 
C)  low response rate 
D)  only moderate quantities of data can be obtained 
E)  low social desirability

Question 16

Analysis of the comments,photos,videos,audio,and other stimuli posted voluntarily by consumers on their social media sites are traces of their behaviors.An analysis of these constitutes a form of observation known as trace analysis.

Accepted Answer

A) True 
 B)False

Question 17

The advantages of using mall intercept interviews to collect research data include good control of the environment and good response rates.

Accepted Answer

A) True 
 B)False

Question 18

A large and nationally representative sample of households who have agreed to periodically participate in mail questionnaires,product tests,and telephone surveys are called mail panels.

Accepted Answer

A) True 
 B)False

Question 19

High interviewer bias is a primary disadvantage of using mail interviews to collect research data.

Accepted Answer

A) True 
 B)False

Question 20

________ is defined as the error due to the interviewer's failure to follow the correct interviewing procedures.

Accepted Answer

A)  Social desirability 
B)  Nonresponse error 
C)  Interviewer bias 
D)  Response rate 
E)  The fundamental attribution error 
A)  Social desirability 
B)  Nonresponse error 
C)  Interviewer bias 
D)  Response rate 
E)  The fundamental attribution error

Observational interviews are recognized as a classification for the various methods of collecting survey data.

The method of interview that is one of the most popular for collecting survey data is mail interviews.

The advantages of using in-home interviewing to collect research data include all of the following EXCEPT:

In a short essay,list and discuss how interviewing methods would likely vary across countries and explain why.

Which of the following is NOT a category of personal interviewing methods?

In a short essay,list and discuss at least three advantages and three disadvantages of using telephone interviewing to collect marketing research data.

Which of the following is NOT mentioned as a disadvantage of social media for conducting surveys?

People are more likely to respond and respond sooner to fax surveys than mail surveys.

According to the text,using telephone interviews to collect survey data is the least popular method of collecting survey data.

A disadvantage(s)of observational data would be ________.

The tendency of the respondents to give answers that may not be accurate but that may be desirable from a social standpoint is called ________.

Which of the following is NOT recognized as a classification for the various methods of collecting survey data?

Low sample control and low response rates are disadvantages of using electronic interviewing to collect research data.

Sugging is fund-raising under the guise of research.

Which of the following is NOT a disadvantage of electronic methods of data collection?

Analysis of the comments,photos,videos,audio,and other stimuli posted voluntarily by consumers on their social media sites are traces of their behaviors.An analysis of these constitutes a form of observation known as trace analysis.

The advantages of using mall intercept interviews to collect research data include good control of the environment and good response rates.

A large and nationally representative sample of households who have agreed to periodically participate in mail questionnaires,product tests,and telephone surveys are called mail panels.

High interviewer bias is a primary disadvantage of using mail interviews to collect research data.

________ is defined as the error due to the interviewer's failure to follow the correct interviewing procedures.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 7: Descriptive Research Design: Survey and Observation

Observational interviews are recognized as a classification for the various methods of collecting survey data.

The method of interview that is one of the most popular for collecting survey data is mail interviews.

The advantages of using in-home interviewing to collect research data include all of the following EXCEPT:

In a short essay,list and discuss how interviewing methods would likely vary across countries and explain why.

Which of the following is NOT a category of personal interviewing methods?

In a short essay,list and discuss at least three advantages and three disadvantages of using telephone interviewing to collect marketing research data.

Which of the following is NOT mentioned as a disadvantage of social media for conducting surveys?

People are more likely to respond and respond sooner to fax surveys than mail surveys.

According to the text,using telephone interviews to collect survey data is the least popular method of collecting survey data.

A disadvantage(s)of observational data would be ________.

The tendency of the respondents to give answers that may not be accurate but that may be desirable from a social standpoint is called ________.

Which of the following is NOT recognized as a classification for the various methods of collecting survey data?

Low sample control and low response rates are disadvantages of using electronic interviewing to collect research data.

Sugging is fund-raising under the guise of research.

Which of the following is NOT a disadvantage of electronic methods of data collection?

Analysis of the comments,photos,videos,audio,and other stimuli posted voluntarily by consumers on their social media sites are traces of their behaviors.An analysis of these constitutes a form of observation known as trace analysis.

The advantages of using mall intercept interviews to collect research data include good control of the environment and good response rates.

A large and nationally representative sample of households who have agreed to periodically participate in mail questionnaires,product tests,and telephone surveys are called mail panels.

High interviewer bias is a primary disadvantage of using mail interviews to collect research data.

________ is defined as the error due to the interviewer's failure to follow the correct interviewing procedures.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters