Question 1

A frequency distribution ________.

Accepted Answer

A)  helps identify the presence of outliers 
B)  indicates the shape of the empirical distribution of the variable 
C)  contains the same information as the margins of a contingency table 
D)  A and B 
E)  A, B and C 
A)  helps identify the presence of outliers 
B)  indicates the shape of the empirical distribution of the variable 
C)  contains the same information as the margins of a contingency table 
D)  A and B 
E)  A, B and C

Question 2

In a short essay,discuss measures of location as they are associated with frequencies.Include a discussion of mean,mode,and median to support your answer.

Accepted Answer

The measures of location are statistics

Question 3

Which of the following often follows a well-known distribution,such as the normal,t,or chi-square distribution?

Accepted Answer

A)  test statistic 
B)  level of significance 
C)  critical value 
D)  z-test 
E)  incidence of difference 
A)  test statistic 
B)  level of significance 
C)  critical value 
D)  z-test 
E)  incidence of difference

Question 4

According to the text,the mode represents the highest peak of the distribution.

Accepted Answer

A) True 
 B)False

Question 5

According to the text,accepting the ________ will lead to changes in opinions or actions.

Accepted Answer

A)  null hypothesis 
B)  alternative hypothesis 
C)  random hypothesis 
D)  standardized hypothesis 
E)  quid pro quo 
A)  null hypothesis 
B)  alternative hypothesis 
C)  random hypothesis 
D)  standardized hypothesis 
E)  quid pro quo

Question 6

An alternative hypothesis is a statement of the status quo,one of no difference or no effect.

Accepted Answer

A) True 
 B)False

Question 7

A measure of central tendency,given as the value above which half of the values fall and below which half of the values fall is called the ________.

Accepted Answer

A)  mean 
B)  mode 
C)  median 
D)  maxima 
E)  binary inflection 
A)  mean 
B)  mode 
C)  median 
D)  maxima 
E)  binary inflection

Question 8

A statistical technique that describes two or more variables simultaneously and results in tables that reflect the joint distribution of two or more variables that have a limited number of categories or distinct values is called ________.

Accepted Answer

A)  cross-tabulation 
B)  regression analysis 
C)  frequency distribution 
D)  random sampling 
E)  binary regression 
A)  cross-tabulation 
B)  regression analysis 
C)  frequency distribution 
D)  random sampling 
E)  binary regression

Question 9

A statement that some difference or effect is expected is called a(n)________.

Accepted Answer

A)  null hypothesis 
B)  alternative hypothesis 
C)  random hypothesis 
D)  standardized hypothesis 
E)  incidence of difference 
A)  null hypothesis 
B)  alternative hypothesis 
C)  random hypothesis 
D)  standardized hypothesis 
E)  incidence of difference

Question 10

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable as to express these counts in percentage terms is called frequency distribution.

Accepted Answer

A) True 
 B)False

Question 11

The difference between the smallest and largest values of a distribution is called the ________.

Accepted Answer

A)  range 
B)  variance 
C)  median 
D)  mean 
E)  body 
A)  range 
B)  variance 
C)  median 
D)  mean 
E)  body

Question 12

A measure of central tendency given as the value that occurs the most in a sample distribution is called the ________.

Accepted Answer

A)  mean 
B)  median 
C)  mode 
D)  maxima 
E)  trend 
A)  mean 
B)  median 
C)  mode 
D)  maxima 
E)  trend

Question 13

Data collected in social media often lend themselves to basic analysis involving frequencies,percentages and cross-tabulations.

Accepted Answer

A) True 
 B)False

Question 14

The test of the null hypothesis is a ________ test if the alternative hypothesis is expressed directionally.

Accepted Answer

A)  two-tailed 
B)  three-tailed 
C)  four-tailed 
D)  one-tailed 
E)  A and D 
A)  two-tailed 
B)  three-tailed 
C)  four-tailed 
D)  one-tailed 
E)  A and D

Question 15

The ________ is the probability of rejecting the null hypothesis when it is false and should be rejected.

Accepted Answer

A)  level of significance 
B)  z-test 
C)  test statistic 
D)  power of a test 
E)  incidence of difference 
A)  level of significance 
B)  z-test 
C)  test statistic 
D)  power of a test 
E)  incidence of difference

Question 16

The ________ of a sample is the middle value when the data are arranged in ascending or descending rank order.

Accepted Answer

A)  median 
B)  mean 
C)  mode 
D)  maxima 
E)  trend 
A)  median 
B)  mean 
C)  mode 
D)  maxima 
E)  trend

Question 17

If the distribution is asymmetric and the variable is measured on a nominal scale,the median should be used.

Accepted Answer

A) True 
 B)False

Question 18

The test of the null hypothesis is a two-tailed test if the alternative hypothesis is expressed directionally.

Accepted Answer

A) True 
 B)False

Question 19

According to the text,the range measures the spread of the data.

Accepted Answer

A) True 
 B)False

Question 20

A univariate hypothesis test using the standard normal distribution is called the F-test.

Accepted Answer

A) True 
 B)False

A frequency distribution ________.

In a short essay,discuss measures of location as they are associated with frequencies.Include a discussion of mean,mode,and median to support your answer.

Which of the following often follows a well-known distribution,such as the normal,t,or chi-square distribution?

According to the text,the mode represents the highest peak of the distribution.

According to the text,accepting the ________ will lead to changes in opinions or actions.

An alternative hypothesis is a statement of the status quo,one of no difference or no effect.

A measure of central tendency,given as the value above which half of the values fall and below which half of the values fall is called the ________.

A statistical technique that describes two or more variables simultaneously and results in tables that reflect the joint distribution of two or more variables that have a limited number of categories or distinct values is called ________.

A statement that some difference or effect is expected is called a(n)________.

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable as to express these counts in percentage terms is called frequency distribution.

The difference between the smallest and largest values of a distribution is called the ________.

A measure of central tendency given as the value that occurs the most in a sample distribution is called the ________.

Data collected in social media often lend themselves to basic analysis involving frequencies,percentages and cross-tabulations.

The test of the null hypothesis is a ________ test if the alternative hypothesis is expressed directionally.

The ________ is the probability of rejecting the null hypothesis when it is false and should be rejected.

The ________ of a sample is the middle value when the data are arranged in ascending or descending rank order.

If the distribution is asymmetric and the variable is measured on a nominal scale,the median should be used.

The test of the null hypothesis is a two-tailed test if the alternative hypothesis is expressed directionally.

According to the text,the range measures the spread of the data.

A univariate hypothesis test using the standard normal distribution is called the F-test.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 16: Frequency Distribution,hypothesis Testing,and Cross-Tabulation

A frequency distribution ________.

In a short essay,discuss measures of location as they are associated with frequencies.Include a discussion of mean,mode,and median to support your answer.

Which of the following often follows a well-known distribution,such as the normal,t,or chi-square distribution?

According to the text,the mode represents the highest peak of the distribution.

According to the text,accepting the ________ will lead to changes in opinions or actions.

An alternative hypothesis is a statement of the status quo,one of no difference or no effect.

A measure of central tendency,given as the value above which half of the values fall and below which half of the values fall is called the ________.

A statistical technique that describes two or more variables simultaneously and results in tables that reflect the joint distribution of two or more variables that have a limited number of categories or distinct values is called ________.

A statement that some difference or effect is expected is called a(n)________.

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable as to express these counts in percentage terms is called frequency distribution.

The difference between the smallest and largest values of a distribution is called the ________.

A measure of central tendency given as the value that occurs the most in a sample distribution is called the ________.

Data collected in social media often lend themselves to basic analysis involving frequencies,percentages and cross-tabulations.

The test of the null hypothesis is a ________ test if the alternative hypothesis is expressed directionally.

The ________ is the probability of rejecting the null hypothesis when it is false and should be rejected.

The ________ of a sample is the middle value when the data are arranged in ascending or descending rank order.

If the distribution is asymmetric and the variable is measured on a nominal scale,the median should be used.

The test of the null hypothesis is a two-tailed test if the alternative hypothesis is expressed directionally.

According to the text,the range measures the spread of the data.

A univariate hypothesis test using the standard normal distribution is called the F-test.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters