Exam 16: Frequency Distribution,hypothesis Testing,and Cross-Tabulation

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The valid percentage column in a frequency distribution represents percentages calculated by excluding the cases with missing values.

(True/False)

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Question 41

Chi-square analysis should NOT be conducted when the expected or theoretical frequency in any of the cells is less than ________.

(Multiple Choice)

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Question 42

The mean is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.

(True/False)

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Question 43

A statistic that indicates the distribution's dispersion is called ________.

(Multiple Choice)

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Question 44

The most commonly used statistics associated with frequencies are measures of location and measures of variability.

(True/False)

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Question 45

The mean squared deviation of all the values from the mean is called the ________.

(Multiple Choice)

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Question 46

A statement that some difference or effect is expected is called a null hypothesis.

(True/False)

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Question 47

The two-tailed test is more powerful than the one-tailed test.

(True/False)

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Question 48

The value of the test statistic that divides the rejection and nonrejection regions is called the ________.

(Multiple Choice)

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Question 49

The mean is that value obtained by summing all elements in a set and dividing by the number of elements.

(True/False)

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Question 50

Which of the following is used to estimate the average when the data have been collected using an interval or ratio scale?

(Multiple Choice)

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Question 51

39. The chi-square statistic can be estimated on counts of data or on percentages.

(True/False)

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Question 52

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable as to express these counts in percentage terms is called ________.

(Multiple Choice)

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Question 53

A measure of central tendency given as the value that occurs the most in a sample distribution is called the median.

(True/False)

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Question 54

Cross-tabulation examines associations between variables,not causation.

(True/False)

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Question 55

A measure of central tendency,given as the value above which half of the values fall and below which half of the values fall is called the median.

(True/False)

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Question 56

A test of the null hypothesis where the alternative hypothesis is not expressed directionally is called a ________ test.

(Multiple Choice)

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Question 57

A univariate hypothesis test using the standard normal distribution is called the ________.

(Multiple Choice)

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Question 58

The mode is used to estimate the average when the data have been collected using an interval or ratio scale.

(True/False)

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Question 59

In a short essay,list and discuss at least three statistics associated with cross-tabulation.

(Essay)

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Question 60

Showing 41 - 60 of 92

The valid percentage column in a frequency distribution represents percentages calculated by excluding the cases with missing values.

Chi-square analysis should NOT be conducted when the expected or theoretical frequency in any of the cells is less than ________.

The mean is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.

A statistic that indicates the distribution's dispersion is called ________.

The most commonly used statistics associated with frequencies are measures of location and measures of variability.

The mean squared deviation of all the values from the mean is called the ________.

A statement that some difference or effect is expected is called a null hypothesis.

The two-tailed test is more powerful than the one-tailed test.

The value of the test statistic that divides the rejection and nonrejection regions is called the ________.

The mean is that value obtained by summing all elements in a set and dividing by the number of elements.

Which of the following is used to estimate the average when the data have been collected using an interval or ratio scale?

39. The chi-square statistic can be estimated on counts of data or on percentages.

A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable as to express these counts in percentage terms is called ________.

A measure of central tendency given as the value that occurs the most in a sample distribution is called the median.

Cross-tabulation examines associations between variables,not causation.

A measure of central tendency,given as the value above which half of the values fall and below which half of the values fall is called the median.

A test of the null hypothesis where the alternative hypothesis is not expressed directionally is called a ________ test.

A univariate hypothesis test using the standard normal distribution is called the ________.

The mode is used to estimate the average when the data have been collected using an interval or ratio scale.

In a short essay,list and discuss at least three statistics associated with cross-tabulation.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

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