Question 1

A graphical depiction that makes use of small pictures or symbols to display the data is called a pictograph.

Accepted Answer

A) True 
 B)False

Question 2

Report preparation and presentation is the last step in the marketing research project.

Accepted Answer

A) True 
 B)False

Question 3

A graphical depiction that makes use of small pictures or symbols to display the data is called a ________.

Accepted Answer

A)  pictograph 
B)  pie chart 
C)  line chart 
D)  histogram 
E)  symbology 
A)  pictograph 
B)  pie chart 
C)  line chart 
D)  histogram 
E)  symbology

Question 4

According to the text,the last step in the report preparation and presentation process is ________.

Accepted Answer

A)  problem definition 
B)  data analysis 
C)  recommendations 
D)  research follow-up 
E)  reading of the report by the client 
A)  problem definition 
B)  data analysis 
C)  recommendations 
D)  research follow-up 
E)  reading of the report by the client

Question 5

When writing the final report,the researcher should draw conclusions but should not make recommendations.

Accepted Answer

A) True 
 B)False

Question 6

Each report will have a unique character based on the personalities,responsibilities,etc.of the researcher and the decision maker to whom the report is addressed.

Accepted Answer

A) True 
 B)False

Question 7

The client writes a letter of estimation to the researcher before work on the project begins.

Accepted Answer

A) True 
 B)False

Question 8

In a short essay,discuss why initial research findings should be communicated to the client's key decision makers.

Accepted Answer

The process begins by interpreting the r

Question 9

According to the text,the last step in the report preparation and presentation process is recommendations.

Accepted Answer

A) True 
 B)False

Question 10

A ________ authorizes the researcher to proceed with the project and specifies its scope and terms of the contract.

Accepted Answer

A)  letter of estimation 
B)  letter of transmittal 
C)  letter of recommendation 
D)  letter of authorization 
E)  letter of invoice 
A)  letter of estimation 
B)  letter of transmittal 
C)  letter of recommendation 
D)  letter of authorization 
E)  letter of invoice

Question 11

Recommendations that are made should be ________.

Accepted Answer

A)  complex 
B)  so rigorous they stimulate technical experts 
C)  only for those who worked on the project 
D)  A and C 
E)  directly usable as inputs into management decision making 
A)  complex 
B)  so rigorous they stimulate technical experts 
C)  only for those who worked on the project 
D)  A and C 
E)  directly usable as inputs into management decision making

Question 12

Dots or hyphens that are used to impart uniformity and improve readability of a table are called stubs.

Accepted Answer

A) True 
 B)False

Question 13

In a short essay,discuss at least five elements that should be included in the research design section of the marketing research report.

Accepted Answer

The report section on research design sh

Question 14

When it is said that a report should be terse,it is meant that it should be as brief as possible but not at the expense of completeness.

Accepted Answer

A) True 
 B)False

Question 15

Social media can play a crucial role in disseminating the results and the report of a marketing research project but not the decisions made by the company based on the findings.

Accepted Answer

A) True 
 B)False

Question 16

According to the text,the key to an effective presentation is ________.

Accepted Answer

A)  advanced technology 
B)  preparation 
C)  detailed descriptions 
D)  professionalism 
E)  video equipment 
A)  advanced technology 
B)  preparation 
C)  detailed descriptions 
D)  professionalism 
E)  video equipment

Question 17

A ________ is a chart that displays data in bars positioned horizontally or vertically.

Accepted Answer

A)  line chart 
B)  pictograph 
C)  bar chart 
D)  pie chart 
E)  grid 
A)  line chart 
B)  pictograph 
C)  bar chart 
D)  pie chart 
E)  grid

Question 18

According to the text,every table should have a ________ and ________.

Accepted Answer

A)  footnote; a title 
B)  summary; a footnote 
C)  title; a summary 
D)  number; a title 
E)  header; footer 
A)  footnote; a title 
B)  summary; a footnote 
C)  title; a summary 
D)  number; a title 
E)  header; footer

Question 19

As a general rule,graphic aids should be used whenever practical.

Accepted Answer

A) True 
 B)False

Question 20

If ease of locating items is critical,an alphabetical arrangement is most appropriate.

Accepted Answer

A) True 
 B)False

A graphical depiction that makes use of small pictures or symbols to display the data is called a pictograph.

Report preparation and presentation is the last step in the marketing research project.

A graphical depiction that makes use of small pictures or symbols to display the data is called a ________.

According to the text,the last step in the report preparation and presentation process is ________.

When writing the final report,the researcher should draw conclusions but should not make recommendations.

Each report will have a unique character based on the personalities,responsibilities,etc.of the researcher and the decision maker to whom the report is addressed.

The client writes a letter of estimation to the researcher before work on the project begins.

In a short essay,discuss why initial research findings should be communicated to the client's key decision makers.

According to the text,the last step in the report preparation and presentation process is recommendations.

A ________ authorizes the researcher to proceed with the project and specifies its scope and terms of the contract.

Recommendations that are made should be ________.

Dots or hyphens that are used to impart uniformity and improve readability of a table are called stubs.

In a short essay,discuss at least five elements that should be included in the research design section of the marketing research report.

When it is said that a report should be terse,it is meant that it should be as brief as possible but not at the expense of completeness.

Social media can play a crucial role in disseminating the results and the report of a marketing research project but not the decisions made by the company based on the findings.

According to the text,the key to an effective presentation is ________.

A ________ is a chart that displays data in bars positioned horizontally or vertically.

According to the text,every table should have a and .

As a general rule,graphic aids should be used whenever practical.

If ease of locating items is critical,an alphabetical arrangement is most appropriate.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Filters

Exam 19: Report Preparation and Presentation

A graphical depiction that makes use of small pictures or symbols to display the data is called a pictograph.

Report preparation and presentation is the last step in the marketing research project.

A graphical depiction that makes use of small pictures or symbols to display the data is called a ________.

According to the text,the last step in the report preparation and presentation process is ________.

When writing the final report,the researcher should draw conclusions but should not make recommendations.

Each report will have a unique character based on the personalities,responsibilities,etc.of the researcher and the decision maker to whom the report is addressed.

The client writes a letter of estimation to the researcher before work on the project begins.

In a short essay,discuss why initial research findings should be communicated to the client's key decision makers.

According to the text,the last step in the report preparation and presentation process is recommendations.

A ________ authorizes the researcher to proceed with the project and specifies its scope and terms of the contract.

Recommendations that are made should be ________.

Dots or hyphens that are used to impart uniformity and improve readability of a table are called stubs.

In a short essay,discuss at least five elements that should be included in the research design section of the marketing research report.

When it is said that a report should be terse,it is meant that it should be as brief as possible but not at the expense of completeness.

Social media can play a crucial role in disseminating the results and the report of a marketing research project but not the decisions made by the company based on the findings.

According to the text,the key to an effective presentation is ________.

A ________ is a chart that displays data in bars positioned horizontally or vertically.

According to the text,every table should have a ________ and ________.

As a general rule,graphic aids should be used whenever practical.

If ease of locating items is critical,an alphabetical arrangement is most appropriate.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Filters

According to the text,every table should have a and .