Exam 19: Report Preparation and Presentation

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The researcher must make sure that management does not overly rely on the research results or use them for unintended purposes,such as projecting them to unintended populations.

(True/False)

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Question 61

According to the text,every table should have a number and a title.

(True/False)

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Question 62

According to the text,a pie chart is not useful for displaying relationships over time or relationships among several variables.

(True/False)

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Question 63

A letter that delivers the report to the client and summarizes the researcher's overall experience with the project without mentioning the findings is called the ________.

(Multiple Choice)

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Question 64

A round chart divided into sections is called a ________.

(Multiple Choice)

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Question 65

If ease of locating items is critical,a(n)________ arrangement is most appropriate.

(Multiple Choice)

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Question 66

An important reason for client follow-up is to ________.

(Multiple Choice)

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Question 67

A letter of authorization authorizes the researcher to proceed with the project and specifies its scope and terms of the contract.

(True/False)

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Question 68

Which of the following are advantages to publishing marketing research reports on the Web?

(Multiple Choice)

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Question 69

Which of the following filler words is appropriate to use during a presentation?

(Multiple Choice)

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Question 70

A principle that is effective for structuring a presentation is

(Multiple Choice)

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Question 71

The first step in the report preparation and presentation process is ________.

(Multiple Choice)

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Question 72

The ________ is an extremely important part of the report,as this is often the only portion of the report that executives read.

(Multiple Choice)

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(28)

Question 73

In a short essay,discuss the advantages to publishing marketing research reports on the Web.Give an example of how one company has benefited from such use of new media.

(Essay)

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(37)

Question 74

In a short essay,discuss why it is important to evaluate a marketing research project.Include a listing of at least five specific questions that should be asked when evaluating the marketing research project.

(Essay)

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Question 75

According to the text,the key to an effective presentation is preparation.

(True/False)

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(38)

Question 76

In a short essay,discuss at least four recommendations that should be followed when writing the report for a marketing research project.

(Essay)

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(46)

Question 77

According to the text,a ________ is not useful for displaying relationships over time or relationships among several variables.

(Multiple Choice)

4.9/5

(48)

Question 78

The executive summary is an extremely important part of the report,as this is often the only portion of the report that executives read.

(True/False)

4.9/5

(36)

Question 79

Which of the following is a controversial recent trend in the focus-group service sector?

(Multiple Choice)

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Question 80

Showing 61 - 80 of 89

The researcher must make sure that management does not overly rely on the research results or use them for unintended purposes,such as projecting them to unintended populations.

According to the text,every table should have a number and a title.

According to the text,a pie chart is not useful for displaying relationships over time or relationships among several variables.

A letter that delivers the report to the client and summarizes the researcher's overall experience with the project without mentioning the findings is called the ________.

A round chart divided into sections is called a ________.

If ease of locating items is critical,a(n)________ arrangement is most appropriate.

An important reason for client follow-up is to ________.

A letter of authorization authorizes the researcher to proceed with the project and specifies its scope and terms of the contract.

Which of the following are advantages to publishing marketing research reports on the Web?

Which of the following filler words is appropriate to use during a presentation?

A principle that is effective for structuring a presentation is

The first step in the report preparation and presentation process is ________.

The ________ is an extremely important part of the report,as this is often the only portion of the report that executives read.

In a short essay,discuss the advantages to publishing marketing research reports on the Web.Give an example of how one company has benefited from such use of new media.

In a short essay,discuss why it is important to evaluate a marketing research project.Include a listing of at least five specific questions that should be asked when evaluating the marketing research project.

According to the text,the key to an effective presentation is preparation.

In a short essay,discuss at least four recommendations that should be followed when writing the report for a marketing research project.

According to the text,a ________ is not useful for displaying relationships over time or relationships among several variables.

The executive summary is an extremely important part of the report,as this is often the only portion of the report that executives read.

Which of the following is a controversial recent trend in the focus-group service sector?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Filters