Exam 19: Report Preparation and Presentation

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The research design section of a report gives the background to the problem,highlights discussions with the decision makers and industry experts,discusses the secondary data analysis,the qualitative research that was conducted,and the factors that were considered.

(True/False)

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Question 81

Data should be arranged in a table to emphasize the most ________.

(Multiple Choice)

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Question 82

List some of the ethical issues faced by the researcher and the client in the report preparation and presentation stage of the marketing research project.

(Essay)

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Question 83

Which of the following is NOT a step in the report preparation and presentation process?

(Multiple Choice)

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Question 84

If data contained in a table of the report are secondary,then the source of the data should not be cited.

(True/False)

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Question 85

A vertical bar chart in which the height of the bars represents the relative or cumulative frequency of occurrence is called a histogram.

(True/False)

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Question 86

The KISS 'em principle stands for Keep It Short,Stupid!

(True/False)

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Question 87

A ________ is a chart that connects a series of data points using continuous lines.

(Multiple Choice)

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Question 88

A letter that delivers the report to the client and summarizes the researcher's overall experience with the project without mentioning the findings is called the letter of authorization.

(True/False)

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Question 89

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The research design section of a report gives the background to the problem,highlights discussions with the decision makers and industry experts,discusses the secondary data analysis,the qualitative research that was conducted,and the factors that were considered.

Data should be arranged in a table to emphasize the most ________.

List some of the ethical issues faced by the researcher and the client in the report preparation and presentation stage of the marketing research project.

Which of the following is NOT a step in the report preparation and presentation process?

If data contained in a table of the report are secondary,then the source of the data should not be cited.

A vertical bar chart in which the height of the bars represents the relative or cumulative frequency of occurrence is called a histogram.

The KISS 'em principle stands for Keep It Short,Stupid!

A ________ is a chart that connects a series of data points using continuous lines.

A letter that delivers the report to the client and summarizes the researcher's overall experience with the project without mentioning the findings is called the letter of authorization.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

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