Exam 10: Groups and Social Connections

If a fireman told you to leave your apartment,you would comply because the fireman has ________ power.

The ________ influence is the reference group influence that helps the consumer to make decisions about specific brands or activities.

Recent research on opinion leadership has called into question the traditional view that there is such a thing as a ________ opinion leader.

The likelihood that someone will belong to your reference group is enhanced if you and the person have propinquity.

The capacity to alter the actions of others is referred to as ________ power.

Consumers who participate in social networking are more likely to consider themselves as ________ than are those who do not use online social networks.

Opinion leaders are also likely to be opinion seekers.

Mindi heard that rubbing olive oil on her feet would help her to avoid the painful cracks that sometimes appear on her heels.Mindi is no foot expert,but she is willing to try this remedy on the off-chance that it might work.Which of the following would best explain Mindi's response to word-of-mouth information?

Describe the concepts of normative influence and comparative influence among reference groups.

Discuss the concept of conformity.Then describe the five types of social influence that affect the likelihood of conformity.

Jeremy liked to gamble.He and his friends would travel several times a month to a local casino.If Jeremy could not find someone to travel with,he would go by himself.He noticed after a few months that he wagered more when he was with his friends than when he was alone.Jeremy's behaviour is an example of ________.

Several research methods are used to study reference groups and opinion leadership.________ methods trace communication patterns among members of a group.These techniques allow researchers to systematically map out the interactions that take place among group members.

Every January,thousands of country music fans converge on Tamworth,NSW,filling up every campground,motel and hotel within a few kilometres of the city.This annual meeting is an example of a gathering of a(n)________.

Sam and Jackson have just returned from a Sydney Swans game at the SCG.The ground really impressed them.What really caught their attention,however,was the unique way Coca-Cola sold its products.There were roving teams of 'Cola Buddies' moving throughout the crowd during the game.These teams were passing out 'free coupons' for Cokes,souvenir cups and free tickets to next week's game.Sam and Jackson will always remember how great their day at the ground was and will certainly choose Coca-Cola when given the opportunity.This is an example of which of the following communication strategies?

What is guerrilla marketing?

The concepts of deindividuation and the wisdom of crowds can be used to explain why groups of people often come up with more creative solutions to problems than individuals do.

Which of the following is an example of a new kind of avoidance group that has grown in popularity through the Web?

The most common method of identifying opinion leaders is to use the social registry document kept by most city newspapers.

Companies tend to use guerrilla marketing to reach consumers in their 40s and 50s who often do not have the time to consume traditional media.

What type of power does a class have as a whole to control the behaviour of a professor? As you consider the answer,list each of the six types of power outlined in the text and discuss each type of power as it might be related to this question.